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Black Bath Mat

prices mostly outside the sweet spot ($4.23–$12.29) — Black Bath Mat doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 11Growth 12Conversion 69Competition 59Returns 91Price range 0Avg price 20Brand share 80Review moat 47Quality gap 86
This niche Category average

Is Black Bath Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Bath Mat is a £44K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 48/100.

Black Bath Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.5% over the last 90 days and 6.3% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr8K
Search volume / yr-25.5%99K
Conversion rate6.3%
Avg price£7.17

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers19 · 27
Top-5 product click share50%
Open market45%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)6· 0 succeeded
Avg rating4.1★
Avg reviews1,791

Top Black Bath Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

27

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

40%

  • Hafaa16%
  • KEPLIN15%
  • wyewye10%
  • smiry7%
  • COMPOLICY7%
  • GRANNY SAYS5%

Black Bath Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR6.3%Products23Brands19Top 5 Brands55%OOS Rate20.3%Rating4.1★Reviews1,791Avg BSR#119
3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Black Bath Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black bath mat74K/yr
  • black bathroom mat15K/yr
  • bath mat black10K/yr

What reviews say buyers love and hate about Black Bath Mat

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall16%

easy to use, good quality, and arrived on time

Value For Money12%

Good value

Size-Overall12%

It was just the right size

Color8%

Perfect colour

Ease Of Cleaning6%

Cleaning is simple and quick, and it dries fast too

What buyers complain about

89% of reviews
Size-Overall36%

These mats are very small

Quality-Overall11%

Absolutely rubbish

Adhesion/Stickiness11%

Useless - doesnt stick

Thickness10%

thin

Advertised Vs Actual Product7%

Nothing like the image

Black Bath Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Quality-Overall
17%
3Thin
7%
4Color
6%
5Advertised Vs Actual Product
5%

Common Black Bath Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Bath Mat 48/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -25.5% over the last 90 days.
Search demand for Black Bath Mat on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.