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Black Bath Mat

Fail

Prices span $4.23–$12.29, mostly outside the sweet spot, so Black Bath Mat is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£44K/yr99K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
50%top-5 click share · 19 brands · 27 sellers

Flapen Score

Black Bath Mat against its category

The dotted line is the Home & Garden average. Past it, Black Bath Mat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Bath Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Bath Mat 99K times last year and spent an estimated £44K. The top 5 brands take 55% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
6.3%
Market size, estimated
£44Ka year
Peak month
February1.5× the quietest month
Top search term
black bath mat74K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £4.23 to £12.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.17 that is £717 to £2K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£4.23–£12.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£717–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #119 within Bathroom. It carries 1,791 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
20.3%
Average rank
#119in Bathroom
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,791per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Black Bath Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

27

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

40%

  • Hafaa16%
  • KEPLIN15%
  • wyewye10%
  • smiry7%
  • COMPOLICY7%
  • GRANNY SAYS5%

Demand

Black Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Black Bath Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black bath mat74K/yr
  • black bathroom mat15K/yr
  • bath mat black10K/yr

Reviews and returns

What reviews say buyers love and hate about Black Bath Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.24

These mats are very small

Very small

Not the standard size bath mat really small

Quality-Overall11%−0.02

Absolutely rubbish

It seems quite basic in size and quality

Poor quality

Adhesion/Stickiness11%−0.16

Useless - doesnt stick

cant get it to stick in place

Will not stick to my bath

Thickness10%−0.10

thin

Its not as thick as some others

It wasn't as thick as it looks on the picture

Advertised Vs Actual Product7%−0.04

Nothing like the image

Not as described

pics are misleading

Love

Quality-Overall16%−0.02

easy to use, good quality, and arrived on time

Very good quality bathroom mats

Good quality

Value For Money12%+0.67

Good value

Worth it

Value for money

Size-Overall12%−0.24

It was just the right size

for me it fits just where I wanted it to

Good length

Color8%+0.80

Perfect colour

Lovely dark black colour and very soft

Best Black

Ease Of Cleaning6%−0.01

Cleaning is simple and quick, and it dries fast too

Easy to clean

It looks and feels fine and cleans easily

Return

1.2% Return rate 65% Fixable by listing

Size-Overall50%█▇▇▇▆█

These mats are very small

Very small

Not the standard size bath mat really small

Quality-Overall17%█▅▅▅▄▄

Absolutely rubbish

It seems quite basic in size and quality

Poor quality

Thin7%▁▆▄▅█▂
Color6%▄▁█▇▆▇
Advertised Vs Actual Product5%▁▄▃▁█▂

Nothing like the image

Not as described

pics are misleading

FAQ

Common Black Bath Mat questions

Answered from the same tracked data.