black bath mat
Skip itPrices mostly outside the sweet spot ($4.23–$12.29) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,791.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 99K searches
Price range
Bad£4.23–£12.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black bath mat is a £44K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black bath mat market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 91%
- Out of stock
- 20.3%
- Avg brand age
- 31 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
27
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
40%
- Hafaa16%
- KEPLIN15%
- wyewye10%
- smiry7%
- COMPOLICY7%
- GRANNY SAYS5%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -25.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top black bath mat search terms
- black bath mat74K/yr
- black bathroom mat15K/yr
- bath mat black10K/yr
Top black bath mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hafaa Bath Mat Non Slip Anti Mould Black Chenille Bathroom Mat 40 x 60 cm Machine Washable Bath mats Super Absorbent Extra Soft Fluffy Shower mat
Hafaa£5.214.2★236 rev
KEPLIN Non-Slip Microfibre Bath & Toilet Mat - Soft Plush & Comfortable Rug with Machine Washable Design - Water Absorbent & Quick Drying to Keep Bathroom & Home Hygienic & Clean - (40x60cm) Black
KEPLIN£6.514.4★1,911 rev
smiry Chenille Bath Mat 40 x 60 cm Non-Slip Super Absorbent Bathroom Mat Extra Soft Fluffy Bath Mats for Bathroom Thick Machine Washable Bathroom Floor Mats Rugs Black
smiry£9.154.2★915 rev
wyewye Microfibre Bath Mat 40x60cm Black
wyewye£7.724.1★2,424 rev
GRANNY SAYS Black Bath Mat 40 x 60 cm Super Absorbent Fluffy Bath Rug for Bathroom Accessories Decor Washable Bathroom Mat for Floor Extra Soft Bathmat Non Slip Microfiber Bath Rug Decorative
GRANNY SAYS£9.184.4★5,450 rev
Newest
by launch dateHafaa Bath Mat Non Slip Anti Mould Black Chenille Bathroom Mat 40 x 60 cm Machine Washable Bath mats Super Absorbent Extra Soft Fluffy Shower mat
Hafaa£5.21236 rev
Henyall Absorbent Non Slip Bath Mat Super Absorbent Quick Dry Bathroom Mat Anti Mould Floor Mat for Kitchen Toilet Door Washing Table (Black 60 * 40 cm)
Henyall£11.0412 rev
COMPOLICY Black Bath Mat Super Absorbent Bathroom Mat Machine Washable Non Slip Anti Mould Shower Mats with 40 x 60CM 1 Chenille Microfiber Material for Bath Kitchen Living Room Door Mats
COMPOLICY£5.9754 rev
DTXDTech Bathroom Mat 40 x 60 cm Non Slip Bath Mat Chenille 40x60 Toilet Rug Soft and Absorbent Bath Mat for Bathroom Bedroom Kitchen (Black)
DTXDTech£5.4415 rev
Amazon Basics Memory Foam Bath Mat Extra Soft Absorbent and Fast Dry Washable Rug for Bathroom 43 x 61 cm Black
Amazon Basics£5.82379 rev
Trending
90-day click momentumHafaa Bath Mat Non Slip Anti Mould Black Chenille Bathroom Mat 40 x 60 cm Machine Washable Bath mats Super Absorbent Extra Soft Fluffy Shower mat
Hafaa£5.214.2★
MEGAROOM Non Slip Chenille Bath Mat - Absorbent Bathroom Mat - Extra Soft Bath Mat for Bathroom - Non Slip Anti Mould with 50 x 80 cm Machine Washable Black
MEGAROOM£6.274.2★
Henyall Absorbent Non Slip Bath Mat Super Absorbent Quick Dry Bathroom Mat Anti Mould Floor Mat for Kitchen Toilet Door Washing Table (Black 60 * 40 cm)
Henyall£11.044.7★
COMPOLICY Black Bath Mat Super Absorbent Bathroom Mat Machine Washable Non Slip Anti Mould Shower Mats with 40 x 60CM 1 Chenille Microfiber Material for Bath Kitchen Living Room Door Mats
COMPOLICY£5.973.8★
COMPOLICY Black Bath Mat Super Absorbent Bathroom Mat Machine Washable Non Slip Anti Mould Shower Mats with 40 x 60CM 1 Chenille Microfiber Material for Bath Kitchen Living Room Door Mats
COMPOLICY£5.623.2★
What buyers say about black bath mat
What buyers praise and complain about, mined from review topics.What buyers love
“easy to use, good quality, and arrived on time”
“Good value”
“It was just the right size”
“Perfect colour”
“Cleaning is simple and quick, and it dries fast too”
“The non-slip backing does a decent job of keeping it in place on bathroom tiles”
“Comfortable”
“Very much better than I was expecting”
“So soft”
“It possesses a delightfully modest footprint”
What buyers complain about
“These mats are very small”
“Absolutely rubbish”
“Useless - doesnt stick”
“thin”
“Nothing like the image”
“Doesn't grip”
“it was going to cost me £2.73 to do so”
“Cheap feeling and extra cheap looking”
“does get dirty underneath so have to keep removing to clean”
“takes an hour to so to lay fully flat”
Top return reasons
Common questions
- Is black bath mat profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the black bath mat niche?
- 19 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in black bath mat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.2%.
- When does demand for black bath mat peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the black bath mat niche?
- Listings span £4.23–£12.29; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.