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Black Balloons

Fail

Prices span $2.72–$6.48, mostly outside the sweet spot, so Black Balloons is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£102K/yr144K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
64%top-5 click share · 16 brands · 20 sellers

Flapen Score

Black Balloons against its category

The dotted line is the Home & Garden average. Past it, Black Balloons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Balloons 144K times last year and spent an estimated £102K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
15.0%
Market size, estimated
£102Ka year
Peak month
October1.9× the quietest month
Top search term
black balloons113K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £2.72 to £6.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.71 that is £5K to £6K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£2.72–£6.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #226 within Party Supplies. It carries 684 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
20.4%
Average rank
#226in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
684per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Black Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

  • Ohugs22%
  • QIFU20%
  • Kelfara8%
  • HYKJNBW8%
  • Witty Cuties7%
  • PartyWoo6%

Demand

Black Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black balloons113K/yr
  • black ballons5K/yr
  • balloons black5K/yr
  • black birthday balloons5K/yr
  • black balloon4K/yr
  • black baloons4K/yr
  • black balloons 100 pack3K/yr
  • black latex balloons3K/yr
  • black helium balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow50%−0.18

lost the glossyness /shine when inflated

Lost their shine

Quality-Overall25%+0.70

Unfortunately very low quality

Inflation/Deflation25%−0.02

Deflated in few hours

Love

Quality-Overall24%+0.70

Good quality and easy to inflate

Fabulous product

Good quality

Inflation/Deflation12%−0.02

Also very easy to blow up

easy to inflate

Appearance good Inflation

Strength12%+0.90

Nice, strong balloons

Beautiful and strong balloons

Color9%+0.67

colour in nice as well

colour was as described

Nice and beautiful bright colour

Value For Money9%+0.66

Bargain for the money

The price is very reasonable for 20 balloons

Return

0.9% Return rate 39% Fixable by listing

Quality-Overall39%███▁▄█

Unfortunately very low quality

Size-Overall16%▁▁▂█▁▄
Color16%▁▆▄█▅▄
Inflation/Deflation10%▁█▅▁▁▅

Deflated in few hours

Advertised Vs Actual Product3%█▁▁▁▁▁

FAQ

Common Black Balloons questions

Answered from the same tracked data.