Is black balloons profitable to sell on Amazon United Kingdom?

The niche generates £102K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (48/100).

How competitive is the black balloons niche?

16 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in black balloons?

Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Inflation/Deflation. The return rate is 0.9%.

When does demand for black balloons peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the black balloons niche?

Listings span £2.72–£6.48; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.

black balloons

Skip it

Prices mostly outside the sweet spot ($2.72–$6.48) — this niche doesn't clear our bar today.

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Good684.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£102K

£102K/yr · 144K searches

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.71

avg listing price — sweet spot $15–$100

Price range

Bad£2.72–£6.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, black balloons is a £102K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black balloons market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £94K–£118K; units × avg price
Conversion rate: 15.0%
Avg BSR: #226
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 20.4%
Avg brand age: 26 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

Ohugs22%
QIFU20%
Kelfara8%
HYKJNBW8%
Witty Cuties7%
PartyWoo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top black balloons search terms

black balloons113K/yr -8.8%12.1% conv.
black ballons5K/yr -11.3%9.5% conv.
balloons black5K/yr +0.3%9.2% conv.
black birthday balloons5K/yr -13.7%4.3% conv.
black balloon4K/yr -12.4%9.0% conv.
black baloons4K/yr +9.1%11.0% conv.
black balloons 100 pack3K/yr +45.8%16.6% conv.
black latex balloons3K/yr -19.6%14.2% conv.
black helium balloons3K/yr -26.1%4.7% conv.

All search terms

Top black balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OHugs Black Balloons - Pack of 50 12 Inch Black Party Balloons Made of Strong Thick Latex for Birthday Decorations Halloween Kids Party Weddings Funeral and Events Decorations

Ohugs£4.994.6★785 rev

QIFU Black Balloons 100 Pack Party Latex Balloons - 12 Inch Matte Birthday Party Balloon Helium Balloon With 1 Ribbon For Black Birthday Decorations For Men Wedding Anniversary Graduation Retire

QIFU£5.284.6★342 rev

Kelfara Black Balloons Party Balloons 100 Pcs 12 Inch Black Latex Balloons for New Years Eve Birthday Wedding Anniversary Graduation Black Theme Party Decorations 2026

Kelfara£6.484.6★835 rev

HYKJNBW Black Party Balloons 50 Pack 12inch Strong Thicken Black Latex Balloons Round Helium Balloon for halloween Birthday Kids Party Weddings Decorations Supplies

HYKJNBW£4.124.5★2,425 rev

Black Balloons - Plain Round Latex Balloons 12 Inch Pack of 15 for Birthday Baby Shower Engagement & Wedding Parties

Witty Cuties£3.003.7★9 rev

Newest

by launch date

Black Latex Balloons 20 Pack 30 cm Round Helium Compatible for Birthdays Weddings & Baby Showers (Black Balloons)

LOKITOKI£2.7243 rev

3mo ago

Wayfun Black Balloons 52pcs 12 Inch Black Party Balloons Made of Strong Thick Latex with 2 Ribbons Helium Balloon for Birthday Party Decorations Graduation Kids Party Wedding Anniversary Retire

Wayfun£4.1271 rev

5mo ago

Black Birthday Balloons 100Pack Matte Black Balloons Latex Helium Balloon Birthday Decorations For Men Boys Halloween New Years Eve Wedding Anniversary Graduation Party Decorations 12 Inch

fairymaiden£4.7120 rev

6mo ago

QIFU Black Balloons 100 Pack Party Latex Balloons - 12 Inch Matte Birthday Party Balloon Helium Balloon With 1 Ribbon For Black Birthday Decorations For Men Wedding Anniversary Graduation Retire

QIFU£5.28342 rev

10mo ago

YianHien Black Balloons 100 Pack 12 Inch & Thick Matte Latex

YianHien£5.9032 rev

10mo ago

What buyers say about black balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality and easy to inflate”

Inflation/Deflation12%

“Also very easy to blow up”

Strength12%

“Nice, strong balloons”

Color9%

“colour in nice as well”

Value For Money9%

“Bargain for the money”

Ease Of Use8%

“Also very easy to blow up”

Size-Overall7%

“have tried one out and seems fine, size perfect for me”

Advertised Vs Actual Product7%

“Product as described”

Material Quality6%

“The material is very good”

Stretchability/Expandability/Elasticity6%

“Great stretch and colour”

What buyers complain about

Brightness/Shine/Glow50%

“lost the glossyness /shine when inflated”

Quality-Overall25%

“Unfortunately very low quality”

Inflation/Deflation25%

“Deflated in few hours”

Top return reasons

Quality-Overall39%

Size-Overall16%

Color16%

Inflation/Deflation10%

Advertised Vs Actual Product3%

Material Quality3%

Compatibility-Overall3%

Value For Money3%

Shape/Style3%

Defective Material/Parts2%

Common questions

Is black balloons profitable to sell on Amazon United Kingdom?: The niche generates £102K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (48/100).
How competitive is the black balloons niche?: 16 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in black balloons?: Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Inflation/Deflation. The return rate is 0.9%.
When does demand for black balloons peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the black balloons niche?: Listings span £2.72–£6.48; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.