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Black Balloons

prices mostly outside the sweet spot ($2.72–$6.48) — Black Balloons doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 25Growth 21Conversion 97Competition 35Returns 95Price range 0Avg price 13Brand share 68Review moat 70Quality gap 57
This niche Category average

Is Black Balloons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Balloons is a £102K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Black Balloons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.3% over the last 90 days and 15.0% of searches end in a purchase.

£102K

revenue / yr

Units sold / yr25K
Search volume / yr-8.3%144K
Conversion rate15.0%
Avg price£4.71

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers16 · 20
Top-5 product click share64%
Open market36%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)6· 1 succeeded
Avg rating4.4★
Avg reviews684

Top Black Balloons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

  • Ohugs22%
  • QIFU20%
  • Kelfara8%
  • HYKJNBW8%
  • Witty Cuties7%
  • PartyWoo6%

Black Balloons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR15.0%Products17Brands16Top 5 Brands64%OOS Rate20.4%Rating4.4★Reviews684Avg BSR#226
5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top Black Balloons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black balloons113K/yr
  • black ballons5K/yr
  • balloons black5K/yr
  • black birthday balloons5K/yr
  • black balloon4K/yr
  • black baloons4K/yr
  • black balloons 100 pack3K/yr
  • black latex balloons3K/yr
  • black helium balloons3K/yr

What reviews say buyers love and hate about Black Balloons

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Quality-Overall24%

Good quality and easy to inflate

Inflation/Deflation12%

Also very easy to blow up

Strength12%

Nice, strong balloons

Color9%

colour in nice as well

Value For Money9%

Bargain for the money

What buyers complain about

100% of reviews
Brightness/Shine/Glow50%

lost the glossyness /shine when inflated

Quality-Overall25%

Unfortunately very low quality

Inflation/Deflation25%

Deflated in few hours

Black Balloons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
39%
2Size-Overall
16%
3Color
16%
4Inflation/Deflation
10%
5Advertised Vs Actual Product
3%

Common Black Balloons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Balloons 48/100 on Amazon United Kingdom — Skip it. The niche generates £102K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -8.3% over the last 90 days.
Search demand for Black Balloons on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 1.9× the quietest.