Skip to content

Black and Gold Party Decorations

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $64K a year here, so Black and Gold Party Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£64K/yr125K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
40%top-5 click share · 33 brands · 36 sellers

Flapen Score

Black and Gold Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Black and Gold Party Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Gold Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black and Gold Party Decorations 125K times last year and spent an estimated £64K. The top 5 brands take 42% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
6.6%
Market size, estimated
£64Ka year
Peak month
January1.8× the quietest month
Top search term
black and gold party decorations71K searches a year

02 · Price

A sale here is worth £7.77.

Listings sell for £7.77 on average, from £3.08 to £20.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.77 that is £777 to £2K a year per listing.

Average price
£7.77under the $15 to $100 sweet spot
Price range
£3.08–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£777–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #382 within Party Supplies. It carries 1,034 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#382in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,034per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Black and Gold Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

36

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

40%

Top 20: 81%

Open market

53%

  • GYESXYW13%
  • Topeedy9%
  • ZERODECO7%
  • COLANANA6%
  • Rotupap6%
  • Adeyoo5%

Demand

Black and Gold Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Black and Gold Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and gold party decorations71K/yr
  • black and gold birthday decorations21K/yr
  • gold and black party decorations11K/yr
  • black and gold decorations10K/yr
  • birthday decorations black and gold5K/yr
  • 1920s party decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Gold Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.19

the glue dots that come with them are dreadful

The sticky dots were useless

the glue dots are rubbish I had to also use plenty of super glue

Size-Overall17%−0.03

Didnt fit our door

Small

Slightly smaller than what i expected

Quality-Overall16%+2.85

Poor quality

The were very easily ripped I def wasnt happy with the quality

Rubbish

Strength7%−0.05

they're just so flimsy

Quite thin and ripped quite easily

tore very easily

Value For Money7%−0.07

I had 4 packets expensive

Love

Quality-Overall36%+2.85

Amazing quality

Good quality balloons

Good quality balloons

Value For Money17%−0.07

GREAT VALUE

Great value for money

Value for money

Advertised Vs Actual Product11%0.00

as advertised

Just what ya need

As described

Color10%+0.83

Good colours and quality

Great colours

The colours are vibrant and elegant, making it perfect for parties, birthdays, New Years celebrations, or themed events

Design-Overall6%+0.50

Lovely decoration

Great the house looked very well decorated

The tinsel strands are full and shiny, creating a fantastic backdrop for photos and adding a touch of glamour to the room

Return

0.7% Return rate 45% Fixable by listing

Quality-Overall28%█▆▃▅▄▅

Poor quality

The were very easily ripped I def wasnt happy with the quality

Rubbish

Color20%▄▁▃▇█▇
Size-Overall11%▇▅▅▁█▅

Didnt fit our door

Small

Slightly smaller than what i expected

Advertised Vs Actual Product8%▁▁▅█▅▇

did not look like the photo shown online

Value For Money5%█▄▅▁▁▁

I had 4 packets expensive

FAQ

Common Black and Gold Party Decorations questions

Answered from the same tracked data.