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54

black and gold party decorations

Worth a look

Shows low returns (0.7%), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 20Conversion 71Competition 75Returns 97Price range 33Avg price 22Brand share 93Review moat 62Quality gap 50

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,034.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.08–£20.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.77

avg listing price — sweet spot $15–$100

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Market size

Bad£64K

£64K/yr · 125K searches

According to Flapen's Amazon United Kingdom niche tracking, black and gold party decorations is a £64K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black and gold party decorations market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£47K–£62K
units × avg price
Conversion rate
6.6%
Avg BSR
#382
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
6.5%
Avg brand age
25 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

36

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

40%

Top 20: 81%

Open market

53%

  • GYESXYW13%
  • Topeedy9%
  • ZERODECO7%
  • COLANANA6%
  • Rotupap6%
  • Adeyoo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top black and gold party decorations search terms

  • black and gold party decorations71K/yr
  • black and gold birthday decorations21K/yr
  • gold and black party decorations11K/yr
  • black and gold decorations10K/yr
  • birthday decorations black and gold5K/yr
  • 1920s party decorations6K/yr
All search terms

Top black and gold party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£5K12%£8K16%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black and gold party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Amazing quality”

Value For Money17%

“GREAT VALUE”

Advertised Vs Actual Product11%

“as advertised”

Color10%

“Good colours and quality”

Design-Overall6%

“Lovely decoration”

Brightness/Shine/Glow4%

“Sparkly and good for celebrations”

Size-Overall3%

“good size and looked good”

Inflation/Deflation3%

“Easy to pump”

Assembly/Installation2%

“easy to assemble”

Fun/Entertainment Experience1%

“other than that they look great fun”

What buyers complain about

Adhesion/Stickiness18%

“the glue dots that come with them are dreadful”

Size-Overall17%

“Didnt fit our door”

Quality-Overall16%

“Poor quality”

Strength7%

“they're just so flimsy”

Value For Money7%

“I had 4 packets expensive”

Material Quality5%

“The material felt like cheap bin bags”

Thickness4%

“Quite thin”

Strap/String Quality4%

“Everything fell apart string not long enough Balloonss popped too late to do anything about it”

Assembly/Installation2%

“makes it quite time consuming in the end to assemble”

Advertised Vs Actual Product1%

“did not look like the photo shown online”

Top return reasons

Quality-Overall28%
Color20%
Size-Overall11%
Advertised Vs Actual Product8%
Value For Money5%
Assembly/Installation3%
Defective Material/Parts3%
Functionality-Overall3%
Print Quality3%
Inflation/Deflation2%

Common questions

Is black and gold party decorations profitable to sell on Amazon United Kingdom?
The niche generates £64K/yr across 36 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the black and gold party decorations niche?
33 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in black and gold party decorations?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for black and gold party decorations peak?
Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the black and gold party decorations niche?
Listings span £3.08–£20.91; the average listing price is £7.77 (sweet spot $15–$100). The average incumbent carries 1,034 reviews — the moat a new listing must climb.