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Black and Gold Party Decorations

Black and Gold Party Decorations shows low returns (0.7%), but a small market ($64K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 16Growth 20Conversion 71Competition 75Returns 97Price range 33Avg price 22Brand share 93Review moat 62Quality gap 50
This niche Category average

Is Black and Gold Party Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black and Gold Party Decorations is a £64K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Black and Gold Party Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.9% over the last 90 days and 6.6% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr8K
Search volume / yr-9.9%125K
Conversion rate6.6%
Avg price£7.77

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers33 · 36
Top-5 product click share40%
Open market58%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement97%
New entrants (1y)11· 1 succeeded
Avg rating4.5★
Avg reviews1,034

Top Black and Gold Party Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

36

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

40%

Top 20: 81%

Open market

53%

  • GYESXYW13%
  • Topeedy9%
  • ZERODECO7%
  • COLANANA6%
  • Rotupap6%
  • Adeyoo5%

Black and Gold Party Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR6.6%Products36Brands33Top 5 Brands42%OOS Rate6.5%Rating4.5★Reviews1,034Avg BSR#382
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Black and Gold Party Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black and gold party decorations71K/yr
  • black and gold birthday decorations21K/yr
  • gold and black party decorations11K/yr
  • black and gold decorations10K/yr
  • birthday decorations black and gold5K/yr
  • 1920s party decorations6K/yr

What reviews say buyers love and hate about Black and Gold Party Decorations

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall36%

Amazing quality

Value For Money17%

GREAT VALUE

Advertised Vs Actual Product11%

as advertised

Color10%

Good colours and quality

Design-Overall6%

Lovely decoration

What buyers complain about

81% of reviews
Adhesion/Stickiness18%

the glue dots that come with them are dreadful

Size-Overall17%

Didnt fit our door

Quality-Overall16%

Poor quality

Strength7%

they're just so flimsy

Value For Money7%

I had 4 packets expensive

Black and Gold Party Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
28%
2Color
20%
3Size-Overall
11%
4Advertised Vs Actual Product
8%
5Value For Money
5%

Common Black and Gold Party Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black and Gold Party Decorations 54/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 36 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved -9.9% over the last 90 days.
Search demand for Black and Gold Party Decorations on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.