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Black and Gold Balloons

Maybe

Buyers convert on 14.8% of searches. But prices span $3.22–$8.83, mostly outside the sweet spot, so Black and Gold Balloons is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£118K/yr138K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 25 sellers

Flapen Score

Black and Gold Balloons against its category

The dotted line is the Home & Garden average. Past it, Black and Gold Balloons is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Gold Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black and Gold Balloons 138K times last year and spent an estimated £118K. The top 5 brands take 61% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
14.8%
Market size, estimated
£118Ka year
Peak month
January1.8× the quietest month
Top search term
black and gold balloons93K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £3.22 to £8.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.77 that is £3K to £4K a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£3.22–£8.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #473 within Party Supplies. It carries 464 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#473in Party Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Black and Gold Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

25

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

34%

  • Adeyoo17%
  • creative balloons14%
  • Bonjle12%
  • Yukiyi10%
  • Conleke7%
  • yayafunfun5%

Demand

Black and Gold Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Black and Gold Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and gold balloons93K/yr
  • gold and black balloons25K/yr
  • black gold balloons9K/yr
  • balloons black and gold5K/yr
  • gold black balloons3K/yr
  • black & gold balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Gold Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation17%−0.13

lots have deflated over the span of a couple of hours

Burst balloons

Deflated balloons

Color14%−0.03

not great for a black

Colour not as expected

Not Black

Size-Overall12%−0.06

they were only tiny

A small, reluctant balloon

these are on the small side

Quality-Overall12%+4.64

Different quality

Poor quality in my opinion

Terrible quality

Advertised Vs Actual Product9%−0.10

the product description is a bit misleading

not as expected

Love

Quality-Overall52%+4.64

Amazing quality

Good quality balloons

Good quality balloons

Value For Money13%−0.04

GREAT VALUE

Good value for money

Value for money

Color11%−0.03

Good colours and quality

Good colours, sturdy build, decent bundle

Great colours

Advertised Vs Actual Product8%−0.10

Ballons as descripted

As described

Just what ya need

Inflation/Deflation4%−0.13

Easy to pump

Inflated with ease with hand pump

good inflation

Return

0.9% Return rate 37% Fixable by listing

Quality-Overall23%█▁▃▃▄▁

Different quality

Poor quality in my opinion

Terrible quality

Color21%▁▃▄▇▃█

not great for a black

Colour not as expected

Not Black

Value For Money15%▇▁▃▆█▁

not worth the money

A waste of money unfortunately

Inflation/Deflation8%▂█▁▁▁▄

lots have deflated over the span of a couple of hours

Burst balloons

Deflated balloons

Advertised Vs Actual Product8%▁▁▄█▆▁

the product description is a bit misleading

not as expected

FAQ

Common Black and Gold Balloons questions

Answered from the same tracked data.