black and decker handheld vacuum cleaner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£62.57avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£16.99–£132.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,153.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 53K searches
Growth
Bad-40.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black and decker handheld vacuum cleaner is a £62K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black and decker handheld vacuum cleaner market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £78K–£94K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 33%
- Out of stock
- 23.8%
- Avg brand age
- 30 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- BLACK+DECKER90%
- Portutif6%
- Shark3%
- UKB1%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -40.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top black and decker handheld vacuum cleaner search terms
- black and decker dustbuster19K/yr
- black and decker handheld vacuum cleaner11K/yr
- black and decker cordless vacuum cleaner4K/yr
- black and decker vacuum cleaner4K/yr
- black and decker hoover3K/yr
- black and decker car vacuum cleaner3K/yr
- black and decker vacuum4K/yr
- beyond by black decker 20v max handheld vacuum for pets advanced clean (hhvk515jp07apb) gray3K/yr
- black decker dustbuster handheld vacuum cordless car vacuum portable 12v with rotating and extendable nozzle (hhvi320jr02)2K/yr
Top black and decker handheld vacuum cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER Dustbuster Pivot Cordless 18V Handheld Vacuum Cleaner with Pivoting Head 8 Cleaning Positions Charging Dock and Accessories PV1820L-GB
BLACK+DECKER£64.004.4★2,892 rev
BLACK+DECKER dustbuster 3.6V Cordless Handheld Vacuum Cleaner NVC115JL-GB
BLACK+DECKER£16.993.8★617 rev
BLACK+DECKER dustbuster Flexi 18V Handheld Vacuum Cleaner PD1820L-GB
BLACK+DECKER£75.554.3★2,185 rev
BLACK+DECKER Powerseries+ Cordless Stick Vacuum 18V 44 Minutes Runtime Grey - BHFEA18D1-GB 2 Years
BLACK+DECKER£86.494.4★23 rev
Handheld Vacuum Cleaner Powerful Suction Portable Lightweight Hand Held Vacum Cordless with 25-30Mins Long Runtime Rechargeable Battery Quick Charge for Home Car Carpet Stairs Pet Hair Cleaning
Portutif£24.794.3★11,528 rev
Newest
by launch date
BLACK+DECKER POWERSERIES Extreme MAX 18V MAX Cordless Stick Vacuum BHFEB520D1-GB
BLACK+DECKER£132.804 rev
BLACK+DECKER Powerseries+ Cordless Stick Vacuum 18V 44 Minutes Runtime Grey - BHFEA18D1-GB 2 Years
BLACK+DECKER£86.4923 rev
BLACK+DECKER POWERSERIES+ 20V MAX* Cordless Stick Vacuum with LED Floor Lights Lightweight Removable Battery (BHFEA18D1)
BLACK+DECKER£109.612,503 rev
Handheld Vacuum Cleaner Powerful Suction Portable Lightweight Hand Held Vacum Cordless with 25-30Mins Long Runtime Rechargeable Battery Quick Charge for Home Car Carpet Stairs Pet Hair Cleaning
Portutif£24.7911,528 rev
Shark Handheld Cordless Vacuum Cleaner with Pet Tool Crevice Tool & Dusting Brush 80 W 0.45 liters 10 Minute Run-Time Washable Filter Black & Yellow CH950UKT
Shark£52.077,291 rev
Trending
90-day click momentumBLACK+DECKER POWERSERIES+ 20V MAX* Cordless Stick Vacuum with LED Floor Lights Lightweight Removable Battery (BHFEA18D1)
BLACK+DECKER£109.614.2★
Black+Decker NVC220WC-QW NVC220WC Handheld Vacuum Cleaner Wireless 15.5 Airwatt 385 ml Bowl Capacity Charging Station Metallic Grey
BLACK+DECKER£47.394.4★
BLACK+DECKER dustbuster Gen 11 12V 1.5AH with Jack Plug Handheld Vacuum Cleaner BHHV315J-GB
BLACK+DECKER£49.004.1★
BLACK+DECKER dustbuster 18V 2.0Ah Cordless Handheld Vacuum Cleaner with Smart Tech LED Panel BHHV520JF-QW
BLACK+DECKER£77.274.4★
BLACK+DECKER Cordless 18V Handheld Vacuum Cleaner with Pivoting Head 8 Cleaning Positions Charging Dock and Accessories With EU Plug PV1820L-QW
BLACK+DECKER£62.684.4★
What buyers say about black and decker handheld vacuum cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful suction”
“Nice little cleaner”
“Excellent value”
“Easy to use”
“Excellent product”
“Lightweight, easy to handle”
“As advertised”
“Seems to be a very sturdy”
“Charges easily”
“works fine”
What buyers complain about
“Takes hours to charge”
“it seems its not durable”
“Very low battery life”
“Poor suction”
“Not as strong as I wanted to be”
“Poor performance”
“Poor quality”
“Waste of money”
“Small and effective”
“I couldnt clean my car with it”
Top return reasons
Common questions
- Is black and decker handheld vacuum cleaner profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 18 tracked products. 90-day search growth is -40.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the black and decker handheld vacuum cleaner niche?
- 4 brands and 50 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black and decker handheld vacuum cleaner?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 1.7%.
- When does demand for black and decker handheld vacuum cleaner peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the black and decker handheld vacuum cleaner niche?
- Listings span £16.99–£132.80; the average listing price is £62.57 (sweet spot $15–$100). The average incumbent carries 2,154 reviews — the moat a new listing must climb.