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Black and Decker Handheld Vacuum Cleaner

Fail

The top 5 brands take 100% of clicks, so Black and Decker Handheld Vacuum Cleaner is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£62K/yr53K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
72%top-5 click share · 4 brands · 50 sellers

Flapen Score

Black and Decker Handheld Vacuum Cleaner against its category

The dotted line is the Home & Garden average. Past it, Black and Decker Handheld Vacuum Cleaner is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Decker Handheld Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black and Decker Handheld Vacuum Cleaner 53K times last year and spent an estimated £62K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
1.9%
Market size, estimated
£62Ka year
Peak month
March1.6× the quietest month
Top search term
black and decker dustbuster19K searches a year

02 · Price

A sale here is worth £62.57.

Listings sell for £62.57 on average, from £16.99 to £132.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £62.57 that is £0 to £6K a year per listing.

Average price
£62.57inside the $15 to $100 sweet spot
Price range
£16.99–£132.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #242 within Vacuums & Floor Care. It carries 2,154 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
23.8%
Average rank
#242in Vacuums & Floor Care
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,154per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black and Decker Handheld Vacuum Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • BLACK+DECKER90%
  • Portutif6%
  • Shark3%
  • UKB1%

Demand

Black and Decker Handheld Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Black and Decker Handheld Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and decker dustbuster19K/yr
  • black and decker handheld vacuum cleaner11K/yr
  • black and decker cordless vacuum cleaner4K/yr
  • black and decker vacuum cleaner4K/yr
  • black and decker hoover3K/yr
  • black and decker car vacuum cleaner3K/yr
  • black and decker vacuum4K/yr
  • beyond by black decker 20v max handheld vacuum for pets advanced clean (hhvk515jp07apb) gray3K/yr
  • black decker dustbuster handheld vacuum cordless car vacuum portable 12v with rotating and extendable nozzle (hhvi320jr02)2K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Decker Handheld Vacuum Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging14%−0.10

Takes hours to charge

will not charge

now it wont even charge

Durability12%−0.16

it seems its not durable

broke within a year

Doesnt last

Battery Life10%−0.09

Very low battery life

Short battery life

poor battery life

Suction9%

Poor suction

the suction is not strong at all

The suction is very weak

Strength6%−0.02

Not as strong as I wanted to be

Very weak

not as strong as I had hoped

Love

Suction12%

Powerful suction

Very good suction power

Fantastic suction

Ease Of Cleaning12%+0.96

Nice little cleaner

easy to clean

Perfect for Everyday Clean-Ups

Value For Money12%+0.75

Excellent value

Worth the money

Fab for the money

Ease Of Use11%+0.95

Easy to use

easy to handle

Very handy

Quality-Overall9%+0.18

Excellent product

Excellent tool

well made products

Return

1.7% Return rate 5% Fixable by listing

Charging17%█▆▇▇▆█

Takes hours to charge

will not charge

now it wont even charge

Functionality-Overall16%█▅▆▇▄▇

Poor performance

does not perform as advertised

Not working

Suction14%▃█▄▅▄▅

Poor suction

the suction is not strong at all

The suction is very weak

Strength10%▃▆▅▆█▄

Not as strong as I wanted to be

Very weak

not as strong as I had hoped

Weight Heavy6%█▅▅▂▆▃

FAQ

Common Black and Decker Handheld Vacuum Cleaner questions

Answered from the same tracked data.