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Bistro Set

Bistro Set shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

72
Worth a look
Market size 56Growth 90Conversion 6Competition 95Returns 100Price range 11Avg price 73Brand share 85Review moat 90Quality gap 76
This niche Category average

Is Bistro Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bistro Set is a £420K/yr Amazon United Kingdom market (802K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 72/100.

Bistro Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +97.4% over the last 90 days and 0.5% of searches end in a purchase.

£420K

revenue / yr

Units sold / yr4K
Search volume / yr+97.4%802K
Conversion rate0.5%
Avg price£104.67

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers52 · 62
Top-5 product click share20%
Open market50%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 118 products

Sponsored placement93%
New entrants (1y)49· 22 succeeded
Avg rating4.3★
Avg reviews197

Top Bistro Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 flat

Sellers

62

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

20%

Top 20: 50%

Open market

46%

  • Yaheetech23%
  • Outsunny12%
  • URBNLIVING6%
  • Yaangagpe5%
  • Samuel ALEXANDER4%
  • Garden Vida4%

Bistro Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume802KCVR0.5%Products118Brands52Top 5 Brands50%OOS Rate16.1%Rating4.3★Reviews197Avg BSR#293
60K40KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.4×

Top Bistro Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bistro sets for 2 for garden287K/yr
  • bistro set167K/yr
  • garden table and chairs set 683K/yr
  • garden bistro set for 242K/yr
  • garden table and chairs set 234K/yr
  • garden bistro set33K/yr
  • small garden table and chairs31K/yr
  • rattan bistro sets for 2 for garden20K/yr
  • bistro sets21K/yr
  • garden bistro sets17K/yr

What reviews say buyers love and hate about Bistro Set

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money21%

Amazing value

Assembly/Installation17%

Easy enough to assemble

Quality-Overall16%

Decent quality

Comfort-Overall9%

Its very comfortable

Strength8%

Very sturdy

What buyers complain about

60% of reviews
Assembly/Installation22%

Difficult to put together

Quality-Overall10%

Not great quality

Size-Overall5%

Small chairs

Alignment4%

Holes not lined up properly

Strength4%

Not sturdy enough

Bistro Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
18%
2Size-Overall
17%
3Assembly/Installation
11%
4Quality-Overall
10%
5Color
8%

Common Bistro Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bistro Set 72/100 on Amazon United Kingdom — Worth a look. The niche generates £420K/yr across 118 tracked products. 22 of 49 products launched in the last 360 days are still selling. Search demand moved +97.4% over the last 90 days.
Search demand for Bistro Set on Amazon United Kingdom peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 12.4× the quietest.