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Bistro Set

Pass

Bistro Set scores 72 out of 100, a Pass. Shoppers spend $420K a year here, search demand grew +97.4% this quarter, and returns run at 0.1% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£420K/yr802K searches / yr
90-day growth
+97.4%search demand this quarter
Competition
20%top-5 click share · 52 brands · 62 sellers

Flapen Score

Bistro Set against its category

The dotted line is the Home & Garden average. Past it, Bistro Set is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bistro Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bistro Set 802K times last year and spent an estimated £420K. The top 5 brands take 50% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +97.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months
802K
Growth, 90 days vs prior 90
+97.4%
Conversion, latest week
0.5%
Market size, estimated
£420Ka year
Peak month
May12.4× the quietest month
Top search term
bistro sets for 2 for garden287K searches a year

02 · Price

A sale here is worth £104.67.

Listings sell for £104.67 on average, from £15.93 to £762.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £104.67 that is £0 to £10K a year per listing.

Average price
£104.67above the $15 to $100 sweet spot
Price range
£15.93–£762.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #293 within Garden Furniture & Accessories. It carries 197 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
29%
Out of stock, average day
16.1%
Average rank
#293in Garden Furniture & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
118

04 · Newcomers

Amazon counts 22 of last year's 49 launches as successful.

49 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
22Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bistro Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 flat

Sellers

62

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

20%

Top 20: 50%

Open market

46%

  • Yaheetech23%
  • Outsunny12%
  • URBNLIVING6%
  • Yaangagpe5%
  • Samuel ALEXANDER4%
  • Garden Vida4%

Demand

Bistro Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.4×

Search terms

Top Bistro Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bistro sets for 2 for garden287K/yr
  • bistro set167K/yr
  • garden table and chairs set 683K/yr
  • garden bistro set for 242K/yr
  • garden table and chairs set 234K/yr
  • garden bistro set33K/yr
  • small garden table and chairs31K/yr
  • rattan bistro sets for 2 for garden20K/yr
  • bistro sets21K/yr
  • garden bistro sets17K/yr

Reviews and returns

What reviews say buyers love and hate about Bistro Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation22%−0.07

Difficult to put together

Nightmare to assemble

Very difficult to assemble

Quality-Overall10%

Not great quality

the build quality and construction is very poor

Very cheap quality

Size-Overall5%−0.05

Small chairs

This is not fit for purpose

smaller than I expected

Alignment4%−0.09

Holes not lined up properly

Screw holes do not line up with screws

Frame not aligning for screws

Strength4%+0.27

Not sturdy enough

It's not as strong as I'd like

Flimsy

Love

Value For Money21%+2.48

Amazing value

great value for Money

fair price

Assembly/Installation17%−0.07

Easy enough to assemble

assembly is simple

Easy assembly

Quality-Overall16%

Decent quality

even the cover is really good quality

This is emergent quality

Comfort-Overall9%+1.05

Its very comfortable

Sitting comfortably

chairs are comfortable

Strength8%+0.27

Very sturdy

Chairs are sturdy

Very sturdy construction

Return

0.1% Return rate 32% Fixable by listing

Defective Material/Parts18%█▃▄▄▃▂
Size-Overall17%▁▅▃▆▆█

Small chairs

This is not fit for purpose

smaller than I expected

Assembly/Installation11%▁▇█▇▆▇

Difficult to put together

Nightmare to assemble

Very difficult to assemble

Quality-Overall10%▁▁▃▇▇█

Not great quality

the build quality and construction is very poor

Very cheap quality

Color8%▁▁█▅▄▆

FAQ

Common Bistro Set questions

Answered from the same tracked data.