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Birthday Invitations for Girls

Maybe

Returns run at only 0.4% of orders. But prices span $2.88–$7.55, mostly outside the sweet spot, so Birthday Invitations for Girls is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£43K/yr104K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
38%top-5 click share · 30 brands · 35 sellers

Flapen Score

Birthday Invitations for Girls against its category

The dotted line is the Home & Garden average. Past it, Birthday Invitations for Girls is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Invitations for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Invitations for Girls 104K times last year and spent an estimated £43K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
7.9%
Market size, estimated
£43Ka year
Peak month
January3.7× the quietest month
Top search term
birthday invitations for girls39K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £2.88 to £7.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.25 that is £525 to £1K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£2.88–£7.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£525–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #75 within Party Supplies. It carries 195 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#75in Party Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Birthday Invitations for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 falling

Sellers

35

Top-5 brand share

43%

Top 20: 94%

Top-5 click share

38%

Top 20: 83%

Open market

50%

  • Olivia Samuel11%
  • BestaFiesta9%
  • PartiKraft8%
  • HOMANGA8%
  • Aurelx8%
  • Kirsten McMillan7%

Demand

Birthday Invitations for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Birthday Invitations for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday invitations for girls39K/yr
  • party invites for girls24K/yr
  • girls party invitations24K/yr
  • girls birthday invitations6K/yr
  • girls party invites6K/yr
  • birthday invites girls5K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Invitations for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Writing Experience31%−0.13

Areas to write on are black

cant find a pen to write names on so ubless find right pen

No space to write names

Value For Money22%−0.06

Bit expensive for what they are

Expensive for basic invites

Thats not what I paid for

Size-Overall13%−0.04

the space to write the venue is a little small

Too tall for the envelopes

Paper Quality4%+0.30

The paper is quite thin

Design-Overall3%+0.21

I know I should have noticed this design flaw

Love

Quality-Overall44%+3.20

good quality card

Nice quality card invites

Good quality

Design-Overall13%+0.21

Cute design for funky partys

the design in bright

Cute design

Value For Money11%−0.06

Excellent value for money

The price is good

Worth the money

Advertised Vs Actual Product6%+0.47

they are exactly as advertised

looked exactly like the pictures

Just what I needed

Size-Overall3%−0.04

Nice size

And the size of the invites are excellent

not too big

Return

0.4% Return rate 38% Fixable by listing

Size-Overall38%▁████▁

the space to write the venue is a little small

Too tall for the envelopes

Quality-Overall8%▁█▁▁▁▁
Design-Overall8%█▁▁▁▁▁

I know I should have noticed this design flaw

Material Quality8%▁▁▁▁█▁
Adhesion/Stickiness8%▁▁▁█▁▁

FAQ

Common Birthday Invitations for Girls questions

Answered from the same tracked data.