birthday invitations for girls
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.88–$7.55) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great195.24avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.25avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 104K searches
Price range
Bad£2.88–£7.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, birthday invitations for girls is a £43K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
birthday invitations for girls market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 7.7%
- Avg brand age
- 24 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
35
Top-5 brand share
43%
Top 20: 94%
Top-5 click share
38%
Top 20: 83%
Open market
50%
- Olivia Samuel11%
- BestaFiesta9%
- PartiKraft8%
- HOMANGA8%
- Aurelx8%
- Kirsten McMillan7%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +5.8% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 3.7×
Top birthday invitations for girls search terms
- birthday invitations for girls39K/yr
- party invites for girls24K/yr
- girls party invitations24K/yr
- girls birthday invitations6K/yr
- girls party invites6K/yr
- birthday invites girls5K/yr
Top birthday invitations for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olivia Samuel 20 Pack of Girls Birthday Invitations with Envelopes Pink and Gold Glitter Effect Ready to Write Designed and Printed in the UK
Olivia Samuel£5.024.7★317 rev
PartiKraft 12 x Pink Rainbow Birthday Party Invitations (Invitations Only)
PartiKraft£3.394.6★187 rev
25Pcs Pink Bow Girls Party Invitations Elegant Birthday Party Invitations Sweet Birthday Invitation Cards Invitation Cards for Girls and Women
Aurelx£4.303.4★4 rev
Cardlyst Kids Unicorn Birthday Invitations Folding Envelope Design Pack of 24
Cardlyst£7.024.8★207 rev
the lazy panda card company Birthday Party Invitations Girls or Boys Rainbow Watercolour Design A6 Set of 12
the lazy panda card company£3.355.0★4 rev
Newest
by launch date
HOMANGA Cat Birthday Party Invitations for Girls 20 Pack Pink Party Invites with Envelopes and Stickers Kids Cat Theme Invitation Cards 4 x 5.4 Inch
HOMANGA£5.502 rev
30Pcs Purple Butterfly Birthday Party Invitations for Girls 15x10cm Kids Party Invites Cards for Celebration
Zirax£4.270 rev
25Pcs Pink Bow Girls Party Invitations Elegant Birthday Party Invitations Sweet Birthday Invitation Cards Invitation Cards for Girls and Women
Aurelx£4.304 rev
Hittriu 30 Butterfly Party Invitations Girls Pastel Birthday Party Invites
Hittriu£4.880 rev
12 Set Cute Capybara Birthday Party Invitation Cards with Envelopes and Stickers Themed Invitations Set for Boys Girls Youth Celebration and Family Gatherings
Aqzvyr£7.365 rev
Trending
90-day click momentum30Pcs Purple Butterfly Birthday Party Invitations for Girls 15x10cm Kids Party Invites Cards for Celebration
Zirax£4.270.0★
Hittriu 30 Butterfly Party Invitations Girls Pastel Birthday Party Invites
Hittriu£4.880.0★
HOMANGA Cat Birthday Party Invitations for Girls 20 Pack Pink Party Invites with Envelopes and Stickers Kids Cat Theme Invitation Cards 4 x 5.4 Inch
HOMANGA£5.505.0★
25Pcs Pink Bow Girls Party Invitations Elegant Birthday Party Invitations Sweet Birthday Invitation Cards Invitation Cards for Girls and Women
Aurelx£4.303.4★
the lazy panda card company Birthday Party Invitations Girls or Boys Rainbow Watercolour Design A6 Set of 12
the lazy panda card company£3.355.0★
What buyers say about birthday invitations for girls
What buyers praise and complain about, mined from review topics.What buyers love
“good quality card”
“Cute design for funky partys”
“Excellent value for money”
“they are exactly as advertised”
“Nice size”
“They were easy to write on had a nice matte finish”
“Very cute and good material”
“Lovely invitations”
“The paper quality is great”
“They aren't flimsy at all”
What buyers complain about
“Areas to write on are black”
“Bit expensive for what they are”
“the space to write the venue is a little small”
“The paper is quite thin”
“I know I should have noticed this design flaw”
Top return reasons
Common questions
- Is birthday invitations for girls profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 45 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the birthday invitations for girls niche?
- 30 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in birthday invitations for girls?
- Top complaints mined from reviews: Writing Experience, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for birthday invitations for girls peak?
- Demand peaks in Jan–Sep; the busiest month runs 3.7× the quietest.
- What does it cost to enter the birthday invitations for girls niche?
- Listings span £2.88–£7.55; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.