Birthday Hat

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

5.8%

Market size, estimated

£54Ka year

Peak month

September1.7× the quietest month

Top search term

birthday hat67K searches a year

Listings sell for £6.38 on average, from £2.87 to £20.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.38 that is £638 to £2K a year per listing.

Average price

£6.38under the $15 to $100 sweet spot

Price range

£2.87–£20.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£638–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #315 within Party Supplies. It carries 241 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

4.8%

Average rank

#315in Party Supplies

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

241per listing

Listings tracked

41

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months