Birthday Hat
Birthday Hat shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Birthday Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Hat is a £54K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 59/100.
Birthday Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.0% over the last 90 days and 5.8% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 41 products
Top Birthday Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lizzy | Birthday Cake Hat | Pink Multicolour Candles One Size | Fun Fancy Dress Novelty Party Headwear Photo Prop | For Birthday Celebrations Kids & Adults
- Price
- £5.67
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 2y ago
Malaxlx Happy Birthday Bucket Hats Beach Sun Hat for Women Men Teens Outdoor Travel Reversible Fishing Hat
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 1y ago
Chstarina 11pcs Cone Party Hats with Pom Poms Cake Birthday Party Hats for Children Girls Boys Adults Decorations (9 Hats + 2 Crowns)
- Price
- £3.82
- Rating
- 4.0/5
- Reviews
- 303
- Age
- 4y ago
URAQT Birthday Crown for Kids Reusable Dot Birthday Party Hat Crown with Interchangeable Number from 1 to 9 Baby Photo Props Birthday Party Tiara Headbands Gifts for Boys Girls Blue
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 918
- Age
- 1y ago
Rainbow Ribbon Birthday Party Paper Hats (15cmTall) Pack of 8 - Colorful Festive Caps for Fun Celebrations
- Price
- £2.87
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 10y ago
Trending
90-day click momentum
Gemoioio 6Pcs Happy Birthday Hat Birthday Hats Adults with Colorful holographic Pom Poms Cone Birthdays Party Hat for Women Men Photo Props Party Celebration Supplies Decorations
- Price
- £4.18
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 7mo ago
Jeffdad Birthday Crowns Girl Headband Happy Birthday Girl Sash Bling Rhinestone Hair Band Princess Queen Sweet Tiara for Women Girl Birthday Party Christmas Decorations(Gold)
- Price
- £4.08
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 2y ago
LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
- Price
- £20.22
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago
Malaxlx Happy Birthday Bucket Hats Beach Sun Hat for Women Men Teens Outdoor Travel Reversible Fishing Hat
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 1y ago
Birthday Hat Happy Birthday Hat for Adults Birthday Party Hats Birthday Hats for Kids Birthday Boy Hat Half Birthday Hat Party Hats for Adults Novelty Hats for Adults 14 by 11 cm and 29 by 28
- Price
- £8.08
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
Newest
by launch dateBirthday Hat Happy Birthday Hat for Adults Birthday Party Hats Birthday Hats for Kids Birthday Boy Hat Half Birthday Hat Party Hats for Adults Novelty Hats for Adults 14 by 11 cm and 29 by 28
- Price
- £8.08
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
Classicseali 24pcs Party Hats Gold-Stamped Birthday Hats with Elastic Cords Birthday Partys Hat for Baby Showers Bridal and Wedding Partys Decorations 6 Colors
- Price
- £8.21
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Gemoioio 6Pcs Happy Birthday Hat Birthday Hats Adults with Colorful holographic Pom Poms Cone Birthdays Party Hat for Women Men Photo Props Party Celebration Supplies Decorations
- Price
- £4.18
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 7mo ago
LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
- Price
- £20.22
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago
SHARRLA Personalised Party Hats Your Face on a Hat & Text of Your Choice Cutout Ready Party Accessory for Hen Parties Stag Do and Birthdays (Pack of 10)
- Price
- £8.23
- Rating
- 2.3/5
- Reviews
- 4
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
38 rising
Sellers
58
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
38%
Top 20: 81%
Open market
54%
- Lizzy11%
- Malaxlx8%
- URAQT7%
- Chstarina7%
- Unique6%
- LIOVODE6%
Birthday Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Birthday Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday hat67K/yr
- birthday hats25K/yr
- birthday hats for adults24K/yr
- birthday hats for kids17K/yr
- birthday boy hat6K/yr
- happy birthday hat8K/yr
What reviews say buyers love and hate about Birthday Hat
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Unique patterns and excellent quality”
“Worth buying”
“Great fit”
“Lovely colours”
“Great design just like the picture”
What buyers complain about
76% of reviews“Low quality”
“Hat is too big”
“Not worth it”
“it's a bit flimsy”
“These are very hard to put together”
Birthday Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
