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Birthday Decoration for Girls

Maybe

Returns run at only 0.6% of orders. But prices span $2.35–$13.31, mostly outside the sweet spot, so Birthday Decoration for Girls is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£106K/yr315K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
25%top-5 click share · 53 brands · 88 sellers

Flapen Score

Birthday Decoration for Girls against its category

The dotted line is the Home & Garden average. Past it, Birthday Decoration for Girls is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Decoration for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Decoration for Girls 315K times last year and spent an estimated £106K. The top 5 brands take 28% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
4.7%
Market size, estimated
£106Ka year
Peak month
January1.9× the quietest month
Top search term
birthday decoration for girls66K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £2.35 to £13.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.16 that is £716 to £2K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£2.35–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£716–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #415 within Party Supplies. It carries 717 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#415in Party Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
717per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Birthday Decoration for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

88

Top-5 brand share

28%

Top 20: 75%

Top-5 click share

25%

Top 20: 66%

Open market

67%

  • WEQTWL7%
  • Ohugs6%
  • Trivunpis6%
  • Jobkoo5%
  • Igone5%
  • Daofen5%

Demand

Birthday Decoration for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Birthday Decoration for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday decoration for girls66K/yr
  • girls birthday decorations46K/yr
  • party decorations for girls28K/yr
  • birthday decorations for girls27K/yr
  • birthday balloons girls24K/yr
  • happy birthday banner pink20K/yr
  • birthday girl decorations18K/yr
  • pink birthday banner19K/yr
  • girl birthday decorations17K/yr
  • pink happy birthday banner16K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Decoration for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.08

Bad quality

Cheap

Cheap junk

Inflation/Deflation9%−0.07

Some of the balloons were impossible to blow up

didnt stay inflated as long

None of the helium balloons would inflate properly

Durability7%−0.06

the balloons shrunk within a couple of hours

One of them was falling apart when I unravelled it unfortunately

All ripped the same way

Adhesion/Stickiness6%−0.04

eventually going with ugly tape to secure

however, the glue dots given are completely useless and have just spent a very frustrating morning reattaching these

Sometimes the sticking glue gets off

Instructions/User Manual/Troubleshooting5%−0.05

No instructions not able to set it up

No manual

Love

Color20%+0.94

Colour was pretty

Lovely colour

Beautiful colours

Quality-Overall19%−0.08

Great quality, easy to assemble

Great quality, lasted for quite a few days

Good quality

Value For Money11%+0.99

Good value

good value

Excellent value

Assembly/Installation7%+0.94

Easy to assemble

Easy to put together

so easy to set up

Advertised Vs Actual Product7%+0.31

As advertised

Exactly as pictured and described

As described

Return

0.6% Return rate 49% Fixable by listing

Color31%▆▅▄█▇▅

not even the same colour

Dull and faded colours

Literally not even the same colour as shown on photos

Quality-Overall20%▃▅█▃▅▄

Bad quality

Cheap

Cheap junk

Size-Overall6%██▃▃▁▄

the size of the card was abysmal

Packaging too small for the product

or helium, although I would personally say the smaller balloons may struggle with that

Defective Material/Parts6%▇▇█▁█▆
Adhesion/Stickiness4%▄▇▁█▃▆

eventually going with ugly tape to secure

however, the glue dots given are completely useless and have just spent a very frustrating morning reattaching these

Sometimes the sticking glue gets off

FAQ

Common Birthday Decoration for Girls questions

Answered from the same tracked data.