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Birthday Bunting

Maybe

Returns run at only 0.5% of orders. But products sell for $6.14 on average, outside the sweet spot, so Birthday Bunting is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£81K/yr170K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
23%top-5 click share · 56 brands · 139 sellers

Flapen Score

Birthday Bunting against its category

The dotted line is the Home & Garden average. Past it, Birthday Bunting is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Bunting 170K times last year and spent an estimated £81K. The top 5 brands take 40% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
7.8%
Market size, estimated
£81Ka year
Peak month
July2.5× the quietest month
Top search term
happy birthday bunting42K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.02 to £36.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.14 that is £614 to £2K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.02–£36.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£614–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #700 within Party Supplies. It carries 499 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
6.7%
Average rank
#700in Party Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
93

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Birthday Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

139

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

23%

Top 20: 59%

Open market

56%

  • OakTree14%
  • British Ballet7%
  • Unique Party7%
  • G2PLUS7%
  • TakFree5%
  • DOJoykey4%

Demand

Birthday Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.5×

Search terms

Top Birthday Bunting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday bunting42K/yr
  • happy birthday sign28K/yr
  • birthday girl banner20K/yr
  • birthday sign10K/yr
  • birthday garland9K/yr
  • birthday bunting for women7K/yr
  • girls birthday banner8K/yr
  • foil happy birthday banner8K/yr
  • foil birthday banner7K/yr
  • fabric happy birthday banner5K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.01

Poor quality

Cheap

Cheap junk

Size-Overall12%−0.05

Didnt fit our door

Small

Packaging too small for the product

Inflation/Deflation7%−0.06

The balloons and banners look great; however, 3 out of the 12 balloons had holes, so they couldnt be inflated

However some of them had to blow air twice

3 letters were not staying inflated

Strength7%−0.03

breaks easily so best to use some better stuff

felt very fragile on opening

fairly flimsy

Instructions/User Manual/Troubleshooting6%−0.06

Instructions are digital

No manual

Love

Quality-Overall23%−0.01

Great quality, easy to assemble

Excellent Product

Great quality, lasted for quite a few days

Value For Money17%+1.43

Excellent value

Good price

Great value for money

Color17%+1.42

Beautiful colours

The colours are so vibrant

Lovely colour

Advertised Vs Actual Product5%+0.43

As advertised

Better than i expected

As described

Design-Overall5%

Beautiful decorations

Beautiful, bright decorations

Great design

Return

0.5% Return rate 46% Fixable by listing

Quality-Overall22%▇█▆▅▇▇

Poor quality

Cheap

Cheap junk

Size-Overall21%▆█▅▇▄▅

Didnt fit our door

Small

Packaging too small for the product

Color13%█▂▇▇▆▆
Value For Money7%█▅▆█▇▃

Expensive compared to the exact same being on Shein

It's more expensive that the disposable alternatives

Not worth the price paid

Advertised Vs Actual Product4%▁▁▅▄█▅

FAQ

Common Birthday Bunting questions

Answered from the same tracked data.