birthday bunting
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Great498.78avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.02–£36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 170K searches
Avg price
Bad£6.14avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, birthday bunting is a £81K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
birthday bunting market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £61K–£77K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #700
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 6.7%
- Avg brand age
- 22 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
139
Top-5 brand share
40%
Top 20: 80%
Top-5 click share
23%
Top 20: 59%
Open market
56%
- OakTree14%
- British Ballet7%
- Unique Party7%
- G2PLUS7%
- TakFree5%
- DOJoykey4%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.5×
Top birthday bunting search terms
- happy birthday bunting42K/yr
- happy birthday sign28K/yr
- birthday girl banner20K/yr
- birthday sign10K/yr
- birthday garland9K/yr
- birthday bunting for women7K/yr
- girls birthday banner8K/yr
- foil happy birthday banner8K/yr
- foil birthday banner7K/yr
- fabric happy birthday banner5K/yr
Top birthday bunting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rose Gold Happy Birthday Glitz Foil Banner - Perfect for Chic & Memorable Parties - 1 Pc
Unique Party£2.354.6★433 rev
9ft Banner Birthday Girl Pink Holographic
OakTree£2.874.6★436 rev
Happy Birthday Bunting Banner 6.6 Ft Hessian Cloth Vintage Burlap Swallowtail Flag for Birthday Decorations
TakFree£5.164.6★98 rev
DOJoykey Burlap Fabric HAPPY BIRTHDAY Banner Reusable Pastel Color Birthday Bunting Flag Garlands for Home Outdoor Birthday Party Decoration
DOJoykey£4.024.3★175 rev
G2PLUS Happy Birthday Fabric Banner 4.2M Double Sided Triangle Tassel Bunting with 14PCS Floral Pennants for Brithday Party Bedroom Decorations-Multicoloured
G2PLUS£8.184.6★133 rev
Newest
by launch date
Happy Birthday Banner Bunting Rainbow Happy Birthday Banners Sign Bunting Garland Letters Dot Party Supplies Decorations 2 Sets
ReaJoys£4.3114 rev
Colorful Glitter Happy Birthday Banner Daisy Flower Happy Birthday Banner Colorful Glitter Party Decorations suitable for garden or home birthday parties
Pybingcw£2.828 rev
Birthday Decorations for Men & Women - Green Happy Birthday Banner Includes 12 inch Green Metallic Gold White and Confetti Balloons Birthdays Bunting Ribbon & Adhesive Hooks
Ohugs£6.491,121 rev
Quirki Happy Birthday Banner Bunting Rainbow Colourful Multicolour Garland with Gold Foil Letters Girls Boys Kids Birthday Party Decorations
Quirki£3.8098 rev
MASTRON Happy Birthday Sign - Glitter Gold Felt Happy Birthday Letter Sign for Balloon Arch Backdrop Decorations - 1 Count Unisex All Ages Men Women
MASTRON£8.10119 rev
Trending
90-day click momentum
Happy Birthday Banner Birthday Decorations for Girls and Women with 12 inch Balloons Banner Bunting Decorations Green Pink.
Kriovoa£4.894.5★
Rose Gold Happy Birthday Glitz Foil Banner - Perfect for Chic & Memorable Parties - 1 Pc
Unique Party£2.354.6★
Birthday Decorations for Men & Women - Green Happy Birthday Banner Includes 12 inch Green Metallic Gold White and Confetti Balloons Birthdays Bunting Ribbon & Adhesive Hooks
Ohugs£6.494.5★
Colorful Glitter Happy Birthday Banner Daisy Flower Happy Birthday Banner Colorful Glitter Party Decorations suitable for garden or home birthday parties
Pybingcw£2.824.3★
G2PLUS Happy Birthday Fabric Banner 4.2M Double Sided Triangle Tassel Bunting with 14PCS Floral Pennants for Brithday Party Bedroom Decorations-Multicoloured
G2PLUS£8.184.6★
What buyers say about birthday bunting
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to assemble”
“Excellent value”
“Beautiful colours”
“As advertised”
“Beautiful decorations”
“Easy to assemble”
“Decent size”
“I like that they are reusable”
“Easy to use”
“durable”
What buyers complain about
“Poor quality”
“Didnt fit our door”
“The balloons and banners look great; however, 3 out of the 12 balloons had holes, so they couldnt be inflated”
“breaks easily so best to use some better stuff”
“Instructions are digital”
“Expensive compared to the exact same being on Shein”
“Took a while to thread together”
“Not able to be used”
“not able to store for future use”
“.Not glued, missing wires, ripped when unfolding”
Top return reasons
Common questions
- Is birthday bunting profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 93 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the birthday bunting niche?
- 56 brands and 139 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in birthday bunting?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Inflation/Deflation. The return rate is 0.5%.
- When does demand for birthday bunting peak?
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- What does it cost to enter the birthday bunting niche?
- Listings span £2.02–£36.63; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.