Birthday Balloons
MaybeReturns run at only 0.6% of orders. But prices span $2.27–$9.27, mostly outside the sweet spot, so Birthday Balloons is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £122K/yr347K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 39 sellers
Flapen Score
Birthday Balloons against its category
The dotted line is the Home & Garden average. Past it, Birthday Balloons is stronger. Inside it, weaker.
Market
The Birthday Balloons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birthday Balloons 347K times last year and spent an estimated £122K. The top 5 brands take 60% of clicks. Demand peaks in Feb–Mar. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £122Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- happy birthday balloons256K searches a year
02 · Price
A sale here is worth £4.86.
Listings sell for £4.86 on average, from £2.27 to £9.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.86 that is £2K to £4K a year per listing.
- Average price
- £4.86under the $15 to $100 sweet spot
- Price range
- £2.27–£9.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #137 within Party Supplies. It carries 1,357 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #137in Party Supplies
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,357per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Birthday Balloons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TONIFUL 16 Inch Letter Balloons Silver Happy Birthday Banner 16 Inch Mylar Foil Letters Sign Bunting Reusable for Girls Boys Kids & Adults Birthday Decorations Party Supplies
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 10,117
- Age
- 7y ago

Blue Happy Birthday Balloons 16 Inch Foil Letter Banner Balloons Self Inflating for Birthday Decorations
- Price
- £4.01
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 3y ago

Happy Birthday Metallic Balloons 20 PCS 12 Inch Shiny Metallic Balloon Latex Balloon Happy Birthday Balloons
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 1,735
- Age
- 5y ago

PIGETALE Gold Happy Birthday Balloons Banner 16 Inch Happy Birthday Mylar Foil Balloon Letters Sign Self Inflating Alphabet Bunting Reusable for Girls Boys Kids Adults Women Men Party Decorations
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 3y ago

Black Happy Birthday Balloons 16 Inch Foil Letter Banner & Party Bunting Reusable Birthday Decorations and Supplies
- Price
- £4.09
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 3y ago
Trending
90-day click momentum
Adeyoo Black Happy Birthday Balloons - Happy Birthday Banner Balloons with Black White Silver Latex Confetti Balloon Star Foil Balloon for Men Boys Birthdays Party Decorations Photo Shoot Supplies
- Price
- £6.15
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 5mo ago

Gold Happy Birthday Balloons 16 Inch Foil Letter Banner & Party Bunting Reusable Birthday Decorations and Supplies
- Price
- £3.99
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 3y ago

Happium Happy Birthday Balloons 12 Multicoloured Printed Latex Balloons for Girls Boys 10 pcs Happy Birthday Decorations Anniversary Party
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6y ago

Adeyoo Pink Happy Birthday Balloon Banner - 16 Inch Happy Birthday Foil Balloon Big Letter Balloons Self Inflating Hbd Sign Balloons for Women Men Pet Birth Happy New Year Party Decorations
- Price
- £5.02
- Rating
- 3.6/5
- Reviews
- 64
- Age
- 11mo ago

Blue Happy Birthday Balloons 16 Inch Foil Letter Banner Balloons Self Inflating for Birthday Decorations
- Price
- £4.01
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 3y ago
Newest
by launch date
Adeyoo Black Happy Birthday Balloons - Happy Birthday Banner Balloons with Black White Silver Latex Confetti Balloon Star Foil Balloon for Men Boys Birthdays Party Decorations Photo Shoot Supplies
- Price
- £6.15
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 5mo ago

15 Pack Happy Birthday Printed Balloons Multi-Colour Latex Balloons for Birthday Decorations Party Supplies Kids & Adults Celebration Décor Party Balloon Set
- Price
- £4.13
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 7mo ago

Adeyoo Pink Happy Birthday Balloon Banner - 16 Inch Happy Birthday Foil Balloon Big Letter Balloons Self Inflating Hbd Sign Balloons for Women Men Pet Birth Happy New Year Party Decorations
- Price
- £5.02
- Rating
- 3.6/5
- Reviews
- 64
- Age
- 11mo ago

YianHien 33Pcs Cream Happy Birthday Decorations Mylar & Reusable
- Price
- £8.97
- Rating
- 3.9/5
- Reviews
- 69
- Age
- 1y ago

Adeyoo Black Happy Birthday Balloon Banner - 16 Inch Happy Birthday Foil Balloon Big Letter Balloons Self Inflating Hbd Sign Balloons for Women Men Pet Birth Graduation New Year Party Decorations
- Price
- £4.85
- Rating
- 3.6/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
39
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
35%
- TONIFUL22%
- Şablon16%
- YELYAN9%
- Kriovoa7%
- Adeyoo5%
- PIGETALE5%
Demand
Birthday Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Search terms
Top Birthday Balloons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- happy birthday balloons256K/yr
- birthday balloons for women48K/yr
- happy birthday balloon25K/yr
- ballons decoration birthday party6K/yr
- balloons happy birthday5K/yr
- happy birthday ballons4K/yr
- happy birthday baloons2K/yr
- birthday ballon2K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Balloons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish quality
Rubbish product
Bad quality
Doesnt stay inflated
Didnt inflate properly
the rest had deflated very quickly
looked alot more expensive than they actually were
Not worth it
definitely overpriced for what it is
No instructions
No manual
No instructions not able to set it up
Really hard to use
Unable to use
Love
Great quality, easy to assemble
The balloons were good quality
Good quality
Great colours
Lovely colour
The colours are also vibrant
As advertised
Exactly as pictured and described
As described
Good price
Good value for money
Great value for money
Easy to assemble
Easy to install
was easy to set up
Return
0.6% Return rate 51% Fixable by listing
Doesnt stay inflated
Didnt inflate properly
the rest had deflated very quickly
Rubbish quality
Rubbish product
Bad quality
This caused the whole item not fit for purpose
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Balloons questions
Answered from the same tracked data.









