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Birthday Balloons

Maybe

Returns run at only 0.6% of orders. But prices span $2.27–$9.27, mostly outside the sweet spot, so Birthday Balloons is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£122K/yr347K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
43%top-5 click share · 19 brands · 39 sellers

Flapen Score

Birthday Balloons against its category

The dotted line is the Home & Garden average. Past it, Birthday Balloons is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Balloons 347K times last year and spent an estimated £122K. The top 5 brands take 60% of clicks. Demand peaks in Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.2%
Market size, estimated
£122Ka year
Peak month
February1.9× the quietest month
Top search term
happy birthday balloons256K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £2.27 to £9.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.86 that is £2K to £4K a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£2.27–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #137 within Party Supplies. It carries 1,357 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#137in Party Supplies
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,357per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

39

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

35%

  • TONIFUL22%
  • Şablon16%
  • YELYAN9%
  • Kriovoa7%
  • Adeyoo5%
  • PIGETALE5%

Demand

Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday balloons256K/yr
  • birthday balloons for women48K/yr
  • happy birthday balloon25K/yr
  • ballons decoration birthday party6K/yr
  • balloons happy birthday5K/yr
  • happy birthday ballons4K/yr
  • happy birthday baloons2K/yr
  • birthday ballon2K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.13

Rubbish quality

Rubbish product

Bad quality

Inflation/Deflation24%−0.34

Doesnt stay inflated

Didnt inflate properly

the rest had deflated very quickly

Value For Money7%+0.28

looked alot more expensive than they actually were

Not worth it

definitely overpriced for what it is

Instructions/User Manual/Troubleshooting5%−0.09

No instructions

No manual

No instructions not able to set it up

Ease Of Use3%−0.02

Really hard to use

Unable to use

Love

Quality-Overall26%−0.13

Great quality, easy to assemble

The balloons were good quality

Good quality

Color12%+1.17

Great colours

Lovely colour

The colours are also vibrant

Advertised Vs Actual Product11%+1.26

As advertised

Exactly as pictured and described

As described

Value For Money10%+0.28

Good price

Good value for money

Great value for money

Assembly/Installation10%+1.26

Easy to assemble

Easy to install

was easy to set up

Return

0.6% Return rate 51% Fixable by listing

Color30%▅▆▅█▅█
Inflation/Deflation18%▇▅▄▂█▃

Doesnt stay inflated

Didnt inflate properly

the rest had deflated very quickly

Quality-Overall12%▄▃▄█▂▅

Rubbish quality

Rubbish product

Bad quality

Size-Overall11%▁█▆▅▅▁

This caused the whole item not fit for purpose

Defective Material/Parts5%▇▁▂▄▄█

FAQ

Common Birthday Balloons questions

Answered from the same tracked data.