Birthday

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

3.3%

Market size, estimated

£335Ka year

Peak month

July3.4× the quietest month

Top search term

party decorations415K searches a year

Listings sell for £7.05 on average, from £1.63 to £16.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £7.05 that is £2K to £4K a year per listing.

Average price

£7.05under the $15 to $100 sweet spot

Price range

£1.63–£16.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #122 within Party Supplies. It carries 1,966 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#122in Party Supplies

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,966per listing

Listings tracked

74

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months