Birthday
Birthday shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Birthday profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday is a £335K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Birthday: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.7% over the last 90 days and 3.3% of searches end in a purchase.
£335K
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 74 products
Top Birthday products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)
- Price
- £3.84
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 2y ago
2pcs 3.2ft x 6.5ft Foil Curtain Decorations Champagne Gold Tinsel Foil Fringe Curtains Streamers Backdrop for Birthday Graduation Wedding Engagement Bridal Shower Bachelorette Holiday Party Decoration
- Price
- £5.02
- Rating
- 4.3/5
- Reviews
- 1,756
- Age
- 3y ago
ZERODECO Party Decorations 41 Pcs Multicoloured Papar Fans Pompoms Garlands String Tissue Paper Tassel for Fiesta Mexican Theme Cinco De Mayo Coco Carnivals Festivals Birthday Party
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 3y ago
Happy Birthday Banner Birthday Decorations for Girls and Women with 12 inch Balloons Banner Bunting Decorations Green Pink.
- Price
- £4.89
- Rating
- 4.5/5
- Reviews
- 622
- Age
- 3y ago
Pastel Birthday Party Decorations Macaron Happy Birthday Banner Bunting Hanging Paper Fans Pom Poms Honeycomb Decorations Set For Girls And Womens
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 556
- Age
- 4y ago
Trending
90-day click momentum
Blue Birthday Decorations Kit - 64 Pcs Party Decoration Set with Balloon Chain Heart Foil Balloons Latex Balloons Curtain Backdrop & Happy Birthday Banner - Boys Men Blue Birthday Party Supplies
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 5mo ago
2pcs Tinsel Curtain Pink Glitter 3ft X 6.4ft Aluminum Foil Flow Curtain Background Streamer Girls Tinsel Curtains Pastel Foils Fringe Birthday Party Wedding Holiday Backdrop Decoration(Pink)
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 310
- Age
- 2y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Jeffdad Birthday Crowns Girl Headband Happy Birthday Girl Sash Bling Rhinestone Hair Band Princess Queen Sweet Tiara for Women Girl Birthday Party Christmas Decorations(Gold)
- Price
- £4.08
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 2y ago
Navy Blue Gold Happy Birthday bunting Banner Balloons 12 inch Happy Birthday Decorations for Men and Boy(NB+GD+SJQ
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 3,241
- Age
- 11mo ago
Newest
by launch dateBlue Birthday Decorations Kit - 64 Pcs Party Decoration Set with Balloon Chain Heart Foil Balloons Latex Balloons Curtain Backdrop & Happy Birthday Banner - Boys Men Blue Birthday Party Supplies
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 5mo ago
Navy Blue Gold Happy Birthday bunting Banner Balloons 12 inch Happy Birthday Decorations for Men and Boy(NB+GD+SJQ
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 3,241
- Age
- 11mo ago
Navy Blue and Gold Birthday Decorations Blue Gold Party Decorations Set Happy Birthday Banner Latex Balloons Fringe Curtain Tablecloth Sash Pom Poms for Men Women Party Supplies
- Price
- £11.12
- Rating
- 4.4/5
- Reviews
- 1,618
- Age
- 1y ago
Jobkoo Pink Birthday Decorations for Women Boho Dusty Pink Rose Gold Blush Beige Latex Balloons Happy Birthday Banner Foil Fringe Curtain Tissue Paper Pompom for Woman Girls Party Decoration Supplies
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 1,062
- Age
- 1y ago
Blue Happy Birthday Decorations Set for Boys 46Pcs Blue Birthday Banner and Balloon for Boys Men with Honeycomb Balls Foil Star Balloons Hanging Swirls & Matching Balloons
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
51 falling
Sellers
69
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
25%
Top 20: 57%
Open market
56%
- YELYAN9%
- Rotupap9%
- Ohugs7%
- Kriovoa7%
- Aisszhao6%
- ZERODECO6%
Birthday demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 3.4×
Top Birthday search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- party decorations415K/yr
- birthday342K/yr
- birthday decorations for men155K/yr
- party decorations for adults62K/yr
- decorations73K/yr
- birthday decorations for boys70K/yr
- birthday decorations for women48K/yr
- birthday balloons for women48K/yr
- party decor33K/yr
- birthday balloons for men43K/yr
What reviews say buyers love and hate about Birthday
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Excellent Product”
“Great value for money”
“Perfect gift idea”
“beautiful colours”
“As advertised”
What buyers complain about
74% of reviews“Absolute garbage”
“DID NOT WORK”
“Just not w worth the price”
“Small”
“Didnt inflate properly”
Birthday return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
