birdfy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible44.24avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good£136.86avg listing price — sweet spot $15–$100
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Bad£59.96–£234.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 37K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, birdfy is a £77K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
birdfy market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £68K–£103K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #411
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.4%
- Avg brand age
- 22 months
- Avg seller age
- 257 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Birdfy77%
- NETVUE23%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — +35.6% search growth over the last 90 days.Top birdfy search terms
- birdfy25K/yr
- birdfy cam - bird feeder cam9K/yr
- birdify3K/yr
Top birdfy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bird Feeder Camera Birdfy Smart Wooden Bird Feeder with Camera Solar Powered AI Bird Identification 6000+ Species 1080P Video Weatherproof Outdoor App Live View Stream to YouTube & Facebook
Birdfy£109.174.6★73 rev
NETVUE by Birdfy Smart Bird Feeder with 2K AI Camera Auto Capture Videos & Motion Detection Live Steam Wireless Wildbird Watching for Outdoor Backyard Birder
NETVUE£84.134.4★127 rev
Birdfy Upgraded Smart Bird Feeder Camera Solar Powered Auto Bird Video Capture Instant Notifications AI Identify 6000+ Species
Birdfy£59.964.6★13 rev
Birdfy Rookie Bird Feeder Camera Smart Bird Feeder with Camera Night Vision Slow-Motion Antics with 1080P FHD Videos Bird Camera IP66 Waterproof for BirdLovers
Birdfy£72.774.5★72 rev
Birdfy Bird House with Camera Solar Powered with Iron Guard for Outside AI Identify 1080P HD & Night Vision for Bluebird Finch Swallow Wren Chickadee Nesting Watching Auto Detect & Notify
Birdfy£120.474.4★10 rev
Newest
by launch dateBirdfy Rookie Bird Feeder Camera Smart Bird Feeder with Camera Night Vision Slow-Motion Antics with 1080P FHD Videos Bird Camera IP66 Waterproof for BirdLovers
Birdfy£72.7772 rev
Birdfy Smart Bird House with Camera Solar Powered 1080HD Live Video & Night Vision for 24/7 Nesting Recording Auto Detect & Notify Ideal Nature Gift for Bird Lovers AI Identify Lifetime Free
Birdfy£106.01127 rev
Birdfy Bird House with Camera Solar Powered with Iron Guard for Outside AI Identify 1080P HD & Night Vision for Bluebird Finch Swallow Wren Chickadee Nesting Watching Auto Detect & Notify
Birdfy£120.4710 rev
Bird Feeder Camera Birdfy Smart Wooden Bird Feeder with Camera Solar Powered AI Bird Identification 6000+ Species 1080P Video Weatherproof Outdoor App Live View Stream to YouTube & Facebook
Birdfy£109.1773 rev
Birdfy Rookie Bird Feeder Camera Solar Powered Outdoor Bird Feeder with Camera Dual Night Vision AI Recognition Slow Motion & IP66 Waterproof Ideal for BirdLovers
Birdfy£90.117 rev
Trending
90-day click momentumBirdfy Smart Bird House with Camera Solar Powered 1080HD Live Video & Night Vision for 24/7 Nesting Recording Auto Detect & Notify Ideal Nature Gift for Bird Lovers AI Identify Lifetime Free
Birdfy£106.014.4★
Birdfy Bird House with Camera Solar Powered with Iron Guard for Outside AI Identify 1080P HD & Night Vision for Bluebird Finch Swallow Wren Chickadee Nesting Watching Auto Detect & Notify
Birdfy£120.474.4★
Birdfy Rookie Bird Feeder Camera Smart Bird Feeder with Camera Night Vision Slow-Motion Antics with 1080P FHD Videos Bird Camera IP66 Waterproof for BirdLovers
Birdfy£72.774.5★
Bird Feeder Camera Birdfy Smart Wooden Bird Feeder with Camera Solar Powered AI Bird Identification 6000+ Species 1080P Video Weatherproof Outdoor App Live View Stream to YouTube & Facebook
Birdfy£109.174.6★
Birdfy Rookie Bird Feeder Camera Solar Powered Outdoor Bird Feeder with Camera Dual Night Vision AI Recognition Slow Motion & IP66 Waterproof Ideal for BirdLovers
Birdfy£90.114.4★
What buyers say about birdfy
What buyers praise and complain about, mined from review topics.What buyers love
“build quality seems excellent”
“It was so easy to assemble”
“easy to use”
“Good quality,competitive price”
“With the solar panel the battery stays charged”
“it connects easily to our wifi. its about 20 metres from the hub”
“The camera simply slots into the middle section which pulls forward for easy access”
“Great gift”
“The bird feeder is very sturdy and beautifully made”
“It looks like it will be easy to clean”
What buyers complain about
“I have to reset it quite a bit to reconnect”
“you cannot do anything with the camera”
“impossible to assemble”
“this item kept cutting out until after one day it just froze and gave up”
“Also the design of the charging port doesn't make sense”
“the item is impossible for him to use as the functionality is hidden behind ads”
“It isnt cheap”
“given a few months the battery would not hold a charge”
“Did not attract birds”
“whereas my old one was white”
Top return reasons
Common questions
- Is birdfy profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the birdfy niche?
- 2 brands and 4 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in birdfy?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 2.2%.
- What does it cost to enter the birdfy niche?
- Listings span £59.96–£234.46; the average listing price is £136.86 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.