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Birdfy

Fail

The top 5 brands take 100% of clicks, so Birdfy is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£77K/yr37K searches / yr
90-day growth
+35.6%search demand this quarter
Competition
56%top-5 click share · 2 brands · 4 sellers

Flapen Score

Birdfy against its category

The dotted line is the Home & Garden average. Past it, Birdfy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birdfy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birdfy 37K times last year and spent an estimated £77K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+35.6%
Conversion, latest week
1.5%
Market size, estimated
£77Ka year
Top search term
birdfy25K searches a year

02 · Price

A sale here is worth £136.86.

Listings sell for £136.86 on average, from £59.96 to £234.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £136.86 that is £0 to £14K a year per listing.

Average price
£136.86above the $15 to $100 sweet spot
Price range
£59.96–£234.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #411 within Bird & Wildlife Care. It carries 44 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#411in Bird & Wildlife Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
44per listing
Listings tracked
17

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
22 months

Products

Top Birdfy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Birdfy77%
  • NETVUE23%
  • Open — no brand owns it (0%)

Demand

Birdfy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Birdfy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birdfy25K/yr
  • birdfy cam - bird feeder cam9K/yr
  • birdify3K/yr

Reviews and returns

What reviews say buyers love and hate about Birdfy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall15%−0.12

I have to reset it quite a bit to reconnect

Couldnt connect

would not pick up wifi

Functionality-Overall12%−0.18

you cannot do anything with the camera

The last two camera kept going off line

didn't work

Assembly/Installation10%+0.20

impossible to assemble

There is very little assembly

Quite tricky to set up initially

Durability6%−0.04

this item kept cutting out until after one day it just froze and gave up

Broke within 3 weeks

both have failed within weeks

Charging5%−0.02

Also the design of the charging port doesn't make sense

Problems with power

Downside is would not charge from the back port

Love

Quality-Overall25%+2.03

build quality seems excellent

Fabulous product

Great products together

Assembly/Installation11%+0.20

It was so easy to assemble

Easy to set up

was easily installed

Ease Of Use10%+0.75

easy to use

Easy to refill

easy to fill

Value For Money6%+0.30

Good quality,competitive price

Value for money

Worth it

Battery Life5%

With the solar panel the battery stays charged

Battery really good in the camera

Battery lasts a good few weeks

Return

2.2% Return rate 11% Fixable by listing

Connectivity-Overall25%▄▄▅█▄▇

I have to reset it quite a bit to reconnect

Couldnt connect

would not pick up wifi

Charging25%▇▄█▆▇▃

Also the design of the charging port doesn't make sense

Problems with power

Downside is would not charge from the back port

Functionality-Overall14%█▇▅▁▅▇

you cannot do anything with the camera

The last two camera kept going off line

didn't work

Size-Overall6%█▁▆▁▁▆
Durability4%█▁▆▆▅▆

this item kept cutting out until after one day it just froze and gave up

Broke within 3 weeks

both have failed within weeks

FAQ

Common Birdfy questions

Answered from the same tracked data.