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Bird Table

Pass

Bird Table scores 65 out of 100, a Pass. Shoppers spend $313K a year here, demand is soft, at -7.7% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£313K/yr743K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
38%top-5 click share · 23 brands · 50 sellers

Flapen Score

Bird Table against its category

The dotted line is the Home & Garden average. Past it, Bird Table is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Table 743K times last year and spent an estimated £313K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.8%
Market size, estimated
£313Ka year
Peak month
May2.1× the quietest month
Top search term
bird table343K searches a year

02 · Price

A sale here is worth £24.08.

Listings sell for £24.08 on average, from £8.15 to £49.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £24.08 that is £6K to £12K a year per listing.

Average price
£24.08inside the $15 to $100 sweet spot
Price range
£8.15–£49.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #463 within Bird & Wildlife Care. It carries 499 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
31%
Out of stock, average day
9.3%
Average rank
#463in Bird & Wildlife Care
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bird Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

50

Top-5 brand share

51%

Top 20: 98%

Top-5 click share

38%

Top 20: 84%

Open market

43%

  • Crystals17%
  • RUDDINGS WOOD11%
  • The Hutch Company10%
  • Gr8 Garden7%
  • Greenfields6%
  • Unibos6%

Demand

Bird Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Bird Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird table343K/yr
  • bird tables for the garden147K/yr
  • bird tables46K/yr
  • bird tables for the garden free standing heavy duty35K/yr
  • wooden bird feeder23K/yr
  • wooden bird table20K/yr
  • bird houses for garden free standing10K/yr
  • bird table wooden10K/yr
  • bird feeding table13K/yr
  • table bird feeders11K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength16%

Not sturdy

Not very strong

Too flimsy

Quality-Overall12%+0.64

Low quality product

Its quite low quality

It was not the quality I was expecting

Size-Overall11%−0.23

too short

it is too short

This is so SHORT

Assembly/Installation9%+0.58

Doesnt assemble properly

Difficult to put together

Difficult to assemble

Durability7%−0.20

Its falling apart already

broke in several places

they fall apart VERY easily

Love

Value For Money25%+2.84

Well worth the price

Brilliant for the money

Excellent value

Quality-Overall17%+0.64

Excellent product

Good quality, easy to assemble,

Good Quality Feeder Station

Assembly/Installation14%+0.58

no assembly needed

Easily assembled

Easy to set up

Strength14%

sturdy construction

Quite sturdy

It is stable

Design-Overall5%+0.09

It looks very attractive

It looks pretty

Great design

Return

0.0% Return rate 27% Fixable by listing

Defective Material/Parts20%▅▆▄▄▄█
Size-Overall11%▅▄▆▅█▆

too short

it is too short

This is so SHORT

Strength11%█▂▆██▅

Not sturdy

Not very strong

Too flimsy

Quality-Overall11%▄█▄▃▃▃

Low quality product

Its quite low quality

It was not the quality I was expecting

Assembly/Installation8%█▆▅▅▄▅

Doesnt assemble properly

Difficult to put together

Difficult to assemble

FAQ

Common Bird Table questions

Answered from the same tracked data.