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Bird Seed 20kg

Maybe

Returns run at only 0.0% of orders. But the average product has 3,735 reviews to catch up to, so Bird Seed 20kg is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£234K/yr106K searches / yr
90-day growth
+56.0%search demand this quarter
Competition
66%top-5 click share · 10 brands · 39 sellers

Flapen Score

Bird Seed 20kg against its category

The dotted line is the Home & Garden average. Past it, Bird Seed 20kg is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Seed 20kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Seed 20kg 106K times last year and spent an estimated £234K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+56.0%
Conversion, latest week
14.4%
Market size, estimated
£234Ka year
Peak month
June1.7× the quietest month
Top search term
bird seed 20kg41K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £4.74 to £24.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.29 that is £8K to £11K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£4.74–£24.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #50 within Bird & Wildlife Care. It carries 3,735 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
3.5%
Average rank
#50in Bird & Wildlife Care
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,735per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Bird Seed 20kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£94K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Copdock Mill27%
  • Johnston & Jeff25%
  • KEXMY14%
  • Countrywide13%
  • Extra Select6%
  • Weterton Feeds4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Bird Seed 20kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Bird Seed 20kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird seed 20kg41K/yr
  • wild bird seed 20kg cheapest28K/yr
  • wild bird seed 20kg13K/yr
  • 20kg bird seed6K/yr
  • wheat free bird seed6K/yr
  • wild bird seed 25kg4K/yr
  • wild bird food 20kg5K/yr
  • bird food 20kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Seed 20kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+1.87

Good bit pricey

Its cheaper buying a 5kg bag

It makes this quite expensive as the kgs price obviously should be divisible by 3.7, not 5kgs

Quality-Overall13%

The plastic bag is not good quality

poor quality container

Poor quality

Size-Overall11%−0.07

Not fit for purpose

Not for small birds

Big bag

Strength8%−0.07

it is just not strong enough

Not sturdy

Tub is flimsy

Leak-Proof8%

Broken with lots of spillage

spilled every where

leaking out everywhere

Love

Value For Money36%+1.87

Amazing value

Best value

Fantastic price

Quality-Overall24%

Excellent product

The seeds look good quality

Great quality seed

Pet Friendly23%

Birds seem happy

Birds are happy

Good for the birds

Advertised Vs Actual Product4%−0.03

Exactly as described

exactly what I ordered

Does what it says

Smell2%−0.01

It has a lovely aniseed smell to it

Strong aniseed smell

Smells good too

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

Not as described

misleading

misleading information

FAQ

Common Bird Seed 20kg questions

Answered from the same tracked data.