bird seed 20kg
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.29avg listing price — sweet spot $15–$100
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.74–£24.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£234K£234K/yr · 106K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,734.53avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, bird seed 20kg is a £234K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bird seed 20kg market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £229K–£306K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 3.5%
- Avg brand age
- 80 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
39
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- Copdock Mill27%
- Johnston & Jeff25%
- KEXMY14%
- Countrywide13%
- Extra Select6%
- Weterton Feeds4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +56.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Top bird seed 20kg search terms
- bird seed 20kg41K/yr
- wild bird seed 20kg cheapest28K/yr
- wild bird seed 20kg13K/yr
- 20kg bird seed6K/yr
- wheat free bird seed6K/yr
- wild bird seed 25kg4K/yr
- wild bird food 20kg5K/yr
- bird food 20kg3K/yr
Top bird seed 20kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnston & Jeff Wild Bird Food 20 kg (Pack of 1)
Johnston & Jeff£15.924.5★7,137 rev
20kg Wild Bird food
KEXMY£15.374.6★3,369 rev
Copdock Mill Pet Performance Wild Bird Seed Garden Mix with Aniseed 20kg All Year Round Feed 100% Natural Nutritional Bird Seed for Small Garden Birds
Copdock Mill£16.514.6★649 rev
Countrywide Wild Bird Seed 20kg - 100% Natural Energy-Rich Garden Bird Seed - Attracts A Range Of Small Garden Birds - All Year Round
Countrywide£15.914.4★186 rev
Copdock Mill Wild Bird Seed Supreme Mix 20kg All Year-Round Bird Food 100% Natural Ingredients Including Peanuts for Wild Birds Suitable for All Wild Bird Species
Copdock Mill£19.414.5★2,508 rev
Newest
by launch date
Honeyfields - Wild Bird Food for Outside Birds Simply Seeds Mix with Cereals High in Energy Protein and Essential Oils Suitable for Year-Round Feeding Bulk Bag (12.55kg)
Honeyfield's£14.9749 rev
Countrywide Wild Bird Seed 20kg - 100% Natural Energy-Rich Garden Bird Seed - Attracts A Range Of Small Garden Birds - All Year Round
Countrywide£15.91186 rev
Countrywide Four Seasons Wild Bird Seed 20kg - 100% Natural - All Year Round Bird Food Mix for Small Garden Birds - Includes Black Sunflowers Suet Pellets and Aniseed Oil - Dust Free
Countrywide£18.6372 rev
Premium Wild Bird Seed Food 5L Refill (5L Bag Wild Bird Mix)
Hungry Wings£6.541,503 rev
Happy Wings NO GROW Complete Seed Mix Bird Food for Wild Birds - Highly Nutritious Bird Feed - (1.8 Kg)
Happy Wings£10.6992 rev
Trending
90-day click momentum
Extra Select Seed Mix Wild Bird Food 5 Litre (Package may vary)
Extra Select£6.494.4★
Copdock Mill Wild Bird Seed Supreme Mix 12.75kg All Year-Round Bird Food 100% Natural Ingredients Including Peanuts for Wild Birds Suitable for All Wild Bird Species
Copdock Mill£14.594.5★
Extra Select Premium Wild Bird Food 3 kg
Extra Select£4.744.6★
Johnston & Jeff Wild Bird Food 20 kg (Pack of 1)
Johnston & Jeff£15.924.5★
Honeyfields - Wild Bird Food for Outside Birds Simply Seeds Mix with Cereals High in Energy Protein and Essential Oils Suitable for Year-Round Feeding Bulk Bag (12.55kg)
Honeyfield's£14.973.8★
What buyers say about bird seed 20kg
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Excellent product”
“Birds seem happy”
“Exactly as described”
“It has a lovely aniseed smell to it”
“Great food all of the birds love it”
“enjoy”
“Bird love this easy time use”
“is clean / non dusty”
“Durability”
What buyers complain about
“Good bit pricey”
“The plastic bag is not good quality”
“Not fit for purpose”
“it is just not strong enough”
“Broken with lots of spillage”
“Lots of Waste”
“Not as described”
“because it doesn't last 5 minutes”
“the bag is very heavy”
“Im very disappointed that the ingredients have clearly changed in recent weeks”
Top return reasons
Common questions
- Is bird seed 20kg profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 19 tracked products. 90-day search growth is +56.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the bird seed 20kg niche?
- 10 brands and 39 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in bird seed 20kg?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for bird seed 20kg peak?
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bird seed 20kg niche?
- Listings span £4.74–£24.12; the average listing price is £15.29 (sweet spot $15–$100). The average incumbent carries 3,735 reviews — the moat a new listing must climb.