bird seed
Launch itA $3.2M/yr market growing +25.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.2M£3.2M/yr · 1.9M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.30–£22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Review moat
Bad4,329.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, bird seed is a £3.2M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–May–Jun. Verdict: Launch it — 64/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bird seed market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- £2.7M–£3.6M
- units × avg price
- Conversion rate
- 18.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
64
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
17%
- Extra Select44%
- Peckish11%
- Hungry Wings11%
- Johnston & Jeff7%
- Copdock Mill7%
- KEXMY3%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.Peak months: Jan, May, Jun · busiest ÷ quietest = 2.3×
Top bird seed search terms
- bird seed618K/yr
- bird food530K/yr
- wild bird seed176K/yr
- wild bird food159K/yr
- bird feed113K/yr
- bird food for outside wild birds51K/yr
- bird seeds for small garden birds85K/yr
- bird seed 20kg41K/yr
- wild bird seed 20kg cheapest28K/yr
- bird seeds18K/yr
Top bird seed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Extra Select Premium Wild Bird Food 3 kg
Extra Select£4.744.6★10,099 rev
Extra Select Premium Wild Bird Food 5 Litre
Extra Select£6.674.6★10,099 rev
Extra Select No Wheat Wild Bird Food: Wheat Free Bird Seed for All Seasons mixed Bird Feed - 1kg
Extra Select£2.314.6★4,782 rev
Extra Select Seed Mix Wild Bird Food 5 Litre (Package may vary)
Extra Select£6.494.4★23,078 rev
Johnston & Jeff Wild Bird Food 20 kg (Pack of 1)
Johnston & Jeff£15.924.5★7,137 rev
Newest
by launch date
Hungry Wings Wild Bird Seed Food 2.5L Refill Bag (Wild Bird Mix)
Hungry Wings£4.171,503 rev
Countrywide Wild Bird Seed 20kg - 100% Natural Energy-Rich Garden Bird Seed - Attracts A Range Of Small Garden Birds - All Year Round
Countrywide£15.91186 rev
RSPB - Fat Balls Bird Food for Outside Birds High Energy Suet Balls Made in the UK Delicious and Nutritious Suitable for Year-Round Feeding (Box of 50)
RSPB£11.651,090 rev
The Birdfood Warehouse Mealworm & Insect Premium Suet Block 10 Pack | 100% Natural Wild Garden Bird Food Suet for Birds
The Birdfood Warehouse£9.56332 rev
Premium Wild Bird Seed Food 5L Refill (5L Bag Wild Bird Mix)
Hungry Wings£6.541,503 rev
Trending
90-day click momentumHungry Wings Wild Bird Seed Food 2.5L Refill Bag (Wild Bird Mix)
Hungry Wings£4.174.5★
Extra Select Premium Wild Bird Food 5 Litre
Extra Select£6.674.6★
Extra Select Wild Bird Seed Mix with Black Sunflower Seeds Wheat Dari Millet Seeds - Nutrient Rich Wild Bird Food for Small Birds - 3kg
Extra Select£3.974.4★
Walter Harrisons Wild Bird Food Mix Garden Bird Seed for All Year Round 2 kg (Pack of 1)
Walter Harrisons£2.304.6★
Honeyfields - Wild Bird Food for Outside Birds Quality Wild Bird Seed Mix with Wheat and Black Sunflower Seeds High in Energy Protein and Essential Vitamins Bulk Bag (1.6kg)
Honeyfield's£3.574.5★
What buyers say about bird seed
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Good for the birds”
“The seed is good quality”
“tastes very good”
“Exactly as described”
“a good size”
“joy they give me”
“Not too soft to make a mess of your hands like others”
“I love the aniseed smell”
“I have used them for years”
What buyers complain about
“The plastic bag is not good quality”
“in the way of the world they are not cheap”
“Too big”
“are hard, filled my feeder”
“misleading information”
“Many badly broken”
“it is just not strong enough”
“the smell was absolutely vile”
“These aren't dry”
“leaking out everywhere”
Top return reasons
Common questions
- Is bird seed profitable to sell on Amazon United Kingdom?
- The niche generates £3.2M/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (64/100).
- How competitive is the bird seed niche?
- 18 brands and 64 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in bird seed?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for bird seed peak?
- Demand peaks in Jan–May–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bird seed niche?
- Listings span £2.30–£22.33; the average listing price is £9.11 (sweet spot $15–$100). The average incumbent carries 4,329 reviews — the moat a new listing must climb.