Bird Seed
MaybeReturns run at only 0.0% of orders. But the average product has 4,329 reviews to catch up to, so Bird Seed is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £3.2M/yr1.9M searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 64 sellers
Flapen Score
Bird Seed against its category
The dotted line is the Home & Garden average. Past it, Bird Seed is stronger. Inside it, weaker.
Market
The Bird Seed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bird Seed 1.9M times last year and spent an estimated £3.2M. The top 5 brands take 80% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
18.0% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £3.2Ma year
- Peak month
- January2.3× the quietest month
- Top search term
- bird seed618K searches a year
02 · Price
A sale here is worth £9.11.
Listings sell for £9.11 on average, from £2.30 to £22.33. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £9.11 that is £73K to £91K a year per listing.
- Average price
- £9.11under the $15 to $100 sweet spot
- Price range
- £2.30–£22.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £73K–£91K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Bird & Wildlife Care. It carries 4,329 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Bird & Wildlife Care
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,329per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Bird Seed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Extra Select Premium Wild Bird Food 3 kg
- Price
- £4.74
- Rating
- 4.6/5
- Reviews
- 10,099
- Age
- 8y ago

Extra Select Premium Wild Bird Food 5 Litre
- Price
- £6.67
- Rating
- 4.6/5
- Reviews
- 10,099
- Age
- 12y ago

Extra Select No Wheat Wild Bird Food: Wheat Free Bird Seed for All Seasons mixed Bird Feed - 1kg
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 4,782
- Age
- 8y ago

Extra Select Seed Mix Wild Bird Food 5 Litre (Package may vary)
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 23,078
- Age
- 12y ago

Johnston & Jeff Wild Bird Food 20 kg (Pack of 1)
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 7,137
- Age
- 16y ago
Trending
90-day click momentum
Hungry Wings Wild Bird Seed Food 2.5L Refill Bag (Wild Bird Mix)
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 1,503
- Age
- 6mo ago

Extra Select Premium Wild Bird Food 5 Litre
- Price
- £6.67
- Rating
- 4.6/5
- Reviews
- 10,099
- Age
- 12y ago

Extra Select Wild Bird Seed Mix with Black Sunflower Seeds Wheat Dari Millet Seeds - Nutrient Rich Wild Bird Food for Small Birds - 3kg
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 23,078
- Age
- 8y ago

Walter Harrisons Wild Bird Food Mix Garden Bird Seed for All Year Round 2 kg (Pack of 1)
- Price
- £2.30
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 9y ago

Honeyfields - Wild Bird Food for Outside Birds Quality Wild Bird Seed Mix with Wheat and Black Sunflower Seeds High in Energy Protein and Essential Vitamins Bulk Bag (1.6kg)
- Price
- £3.57
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 11y ago
Newest
by launch date
Hungry Wings Wild Bird Seed Food 2.5L Refill Bag (Wild Bird Mix)
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 1,503
- Age
- 6mo ago

Countrywide Wild Bird Seed 20kg - 100% Natural Energy-Rich Garden Bird Seed - Attracts A Range Of Small Garden Birds - All Year Round
- Price
- £15.91
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 1y ago

RSPB - Fat Balls Bird Food for Outside Birds High Energy Suet Balls Made in the UK Delicious and Nutritious Suitable for Year-Round Feeding (Box of 50)
- Price
- £11.65
- Rating
- 4.7/5
- Reviews
- 1,090
- Age
- 1y ago

The Birdfood Warehouse Mealworm & Insect Premium Suet Block 10 Pack | 100% Natural Wild Garden Bird Food Suet for Birds
- Price
- £9.56
- Rating
- 4.7/5
- Reviews
- 332
- Age
- 1y ago

Premium Wild Bird Seed Food 5L Refill (5L Bag Wild Bird Mix)
- Price
- £6.54
- Rating
- 4.5/5
- Reviews
- 1,503
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
64
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
17%
- Extra Select44%
- Peckish11%
- Hungry Wings11%
- Johnston & Jeff7%
- Copdock Mill7%
- KEXMY3%
- Open — no brand owns it (12 brands, 17%)
Demand
Bird Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Bird Seed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bird seed618K/yr
- bird food530K/yr
- wild bird seed176K/yr
- wild bird food159K/yr
- bird feed113K/yr
- bird food for outside wild birds51K/yr
- bird seeds for small garden birds85K/yr
- bird seed 20kg41K/yr
- wild bird seed 20kg cheapest28K/yr
- bird seeds18K/yr
Reviews and returns
What reviews say buyers love and hate about Bird Seed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The plastic bag is not good quality
poor quality container
Bad quality
in the way of the world they are not cheap
So not as good a price as you think
bit pricey
Too big
Not fit for purpose
Too small
are hard, filled my feeder
Rock hard
So rock hard the birds wont touch them
misleading information
Not as advertised
Not as described
Love
Amazing value
Money well spent
Best value
Good for the birds
Birds happy
Happy. Birds happy
The seed is good quality
Great quality seed
Excellent product
tastes very good
Great food all of the birds love it
Great food
Exactly as described
Does what it says
Just what I ordered
Return
0.0% Return rate 100% Fixable by listing
misleading information
Not as advertised
Not as described
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bird Seed questions
Answered from the same tracked data.









