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Bird Seed

Maybe

Returns run at only 0.0% of orders. But the average product has 4,329 reviews to catch up to, so Bird Seed is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£3.2M/yr1.9M searches / yr
90-day growth
+25.6%search demand this quarter
Competition
49%top-5 click share · 18 brands · 64 sellers

Flapen Score

Bird Seed against its category

The dotted line is the Home & Garden average. Past it, Bird Seed is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Seed 1.9M times last year and spent an estimated £3.2M. The top 5 brands take 80% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
18.0%
Market size, estimated
£3.2Ma year
Peak month
January2.3× the quietest month
Top search term
bird seed618K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £2.30 to £22.33. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £9.11 that is £73K to £91K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£2.30–£22.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
£73K–£91K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Bird & Wildlife Care. It carries 4,329 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#22in Bird & Wildlife Care
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,329per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Bird Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£159K£317K£476K£635K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

64

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

17%

  • Extra Select44%
  • Peckish11%
  • Hungry Wings11%
  • Johnston & Jeff7%
  • Copdock Mill7%
  • KEXMY3%
  • Open — no brand owns it (12 brands, 17%)

Demand

Bird Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Bird Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird seed618K/yr
  • bird food530K/yr
  • wild bird seed176K/yr
  • wild bird food159K/yr
  • bird feed113K/yr
  • bird food for outside wild birds51K/yr
  • bird seeds for small garden birds85K/yr
  • bird seed 20kg41K/yr
  • wild bird seed 20kg cheapest28K/yr
  • bird seeds18K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.07

The plastic bag is not good quality

poor quality container

Bad quality

Value For Money15%+1.43

in the way of the world they are not cheap

So not as good a price as you think

bit pricey

Size-Overall9%−0.05

Too big

Not fit for purpose

Too small

Hard Feel6%−0.05

are hard, filled my feeder

Rock hard

So rock hard the birds wont touch them

Advertised Vs Actual Product5%−0.02

misleading information

Not as advertised

Not as described

Love

Value For Money33%+1.43

Amazing value

Money well spent

Best value

Pet Friendly30%

Good for the birds

Birds happy

Happy. Birds happy

Quality-Overall18%−0.07

The seed is good quality

Great quality seed

Excellent product

Taste-Overall3%+0.30

tastes very good

Great food all of the birds love it

Great food

Advertised Vs Actual Product2%−0.02

Exactly as described

Does what it says

Just what I ordered

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

misleading information

Not as advertised

Not as described

FAQ

Common Bird Seed questions

Answered from the same tracked data.