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Bird Scarer Kite

Pass

Bird Scarer Kite scores 73 out of 100, a Pass. Shoppers spend $44K a year here, search demand grew +191.6% this quarter, and returns run at 0.5% of orders.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£44K/yr78K searches / yr
90-day growth
+191.6%search demand this quarter
Competition
32%top-5 click share · 29 brands · 67 sellers

Flapen Score

Bird Scarer Kite against its category

The dotted line is the Home & Garden average. Past it, Bird Scarer Kite is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Scarer Kite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Scarer Kite 78K times last year and spent an estimated £44K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +191.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+191.6%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
May13.9× the quietest month
Top search term
owl bird scarer16K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £4.75 to £51.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.94 that is £0 to £1K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£4.75–£51.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #141 within Plant Protection & Pest Control. It carries 447 reviews at 3.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
76%
Out of stock, average day
9.0%
Average rank
#141in Plant Protection & Pest Control
Average rating
3.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bird Scarer Kite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

67

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

32%

Top 20: 70%

Open market

38%

  • Laptony20%
  • Generic11%
  • Touch the sky11%
  • OFFO8%
  • The Big Cheese6%
  • Kungfu Mall6%

Demand

Bird Scarer Kite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.9×

Search terms

Top Bird Scarer Kite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • owl bird scarer16K/yr
  • bird scarer kite23K/yr
  • hawk kite bird scarer with pole7K/yr
  • hawk bird scarer7K/yr
  • bird scarer kite with pole5K/yr
  • hawk kite bird scarer6K/yr
  • bird kite scarer3K/yr
  • plastic owl bird scarer3K/yr
  • fake hawk3K/yr
  • hawk decoy4K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Scarer Kite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.61

Doesn't work as advertised

No effective

Doesn't work

Value For Money19%−0.28

wasre of money

Not cheap

overpriced

Pest/Insect Control15%+0.21

Does not deter squirrel or pigeon

Doesn't deter anything

Kept the pigeons away for 1 day

Quality-Overall11%+0.83

Awful Quality

Super cheap quality

not very as good as expected

Durability6%−0.14

Broke apart within 24 hours

Broken already after 2 months

Stopped working after just 2 days

Love

Quality-Overall24%+0.83

The Owls seem to be well made

They are well produced even I'm scared of them

Excellent product

Advertised Vs Actual Product19%+1.76

As described

Looks like the picture

Does the job

Pest/Insect Control10%+0.21

it has worked for years keeps birds off my fruit

Great scarer and keeps the gulls away

Perfect keeps birds from attacking veg etc

Size-Overall9%+0.77

Good size

Ideal size for small garden to keep birds off patio furniture

The owl size is substantial

Value For Money9%−0.28

Very good value

Well worth the money

are great value for money at the price

Return

0.5% Return rate 40% Fixable by listing

Size-Overall28%▄█▅▆▇▅

Not fit for purpose

Too small

Tiny

Functionality-Overall22%▆█▅█▇▇

Doesn't work as advertised

No effective

Doesn't work

Quality-Overall9%█▇▃▃▆▅

Awful Quality

Super cheap quality

not very as good as expected

Defective Material/Parts6%▁██▅▅▅
Advertised Vs Actual Product6%█▁▂▆▂▄

FAQ

Common Bird Scarer Kite questions

Answered from the same tracked data.