Bird Nesting Material
FailDemand is soft, at -73.0% this quarter, so Bird Nesting Material is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £21K/yr28K searches / yr
- 90-day growth
- -73.0%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 31 sellers
Flapen Score
Bird Nesting Material against its category
The dotted line is the Home & Garden average. Past it, Bird Nesting Material is stronger. Inside it, weaker.
Market
The Bird Nesting Material market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bird Nesting Material 28K times last year and spent an estimated £21K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -73.0%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £21Ka year
- Top search term
- bird nesting material18K searches a year
02 · Price
A sale here is worth £7.40.
Listings sell for £7.40 on average, from £1.34 to £13.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.
- Average price
- £7.40under the $15 to $100 sweet spot
- Price range
- £1.34–£13.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £740–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #84 within Bird & Wildlife Care. It carries 184 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 23.8%
- Average rank
- #84in Bird & Wildlife Care
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 184per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Bird Nesting Material products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supa Natural Bedding & Nesting Material For Birds & Small Animals Environmentally Friendly Jute Fibre. Makes A Warm Cosy And Safe Nest
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago

Bird nesting material - 100% pure natural British wool. Soft warm and eco-friendly - made only from high-welfare sheep wool ethically farmed in Orkney.
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 3y ago

Handmade Fiber Bird Nesting Heart Natural Alpaca Wool Bird Nesting Material Holder 8 Inch Refillable Birds Nesting Boxes for Garden Cute Heart Wild Birds Nesting House for Birds Lovers Gift
- Price
- £11.05
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 6mo ago

Seedzbox 300g Natural Bird Nesting Wool Untreated Garden Nesting Material for Wild Birds British Dark Herdwick Raw Wool Biodegradable & Plastic Free
- Price
- £8.51
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 5mo ago

Rosewood Naturals Soft n Safe Bedding 20g 100% Natural Kapok Fibre Nesting Material Soft Silk-Like Non-Stringing Hypoallergenic Bedding for Hamsters Mice Gerbils
- Price
- £1.34
- Rating
- 4.5/5
- Reviews
- 1,268
- Age
- 10y ago
Trending
90-day click momentum
ZenithBurst Nesting Material for Birds Handmade Bird Nest Heart Made of Alpaca Fibres Bird Nesting Material with Hanger for Garden and Balcony
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Sewroro Bird Nesting Material with Basket Holder Natural Cotton And Jute Nesting Bedding for Bird Cage Accessory Home Building
- Price
- £6.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Seedzbox 100g Natural Bird Nesting Wool Untreated Garden Nesting Material for Wild Birds British Dark Herdwick Raw Wool Biodegradable & Plastic Free
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5mo ago

2 Pcs Handmade Fiber Bird Nesting Heart Birds Nests Material Holder Nester Houses Design Dual-Season Outdoor Bird Shelter for Garden Yard & Bird Lover
- Price
- £8.19
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Seedzbox 300g Natural Bird Nesting Wool Untreated Garden Nesting Material for Wild Birds British Dark Herdwick Raw Wool Biodegradable & Plastic Free
- Price
- £8.51
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 5mo ago
Newest
by launch date
Sewroro Bird Nesting Material with Basket Holder Natural Cotton And Jute Nesting Bedding for Bird Cage Accessory Home Building
- Price
- £6.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Seedzbox 100g Natural Bird Nesting Wool Untreated Garden Nesting Material for Wild Birds British Dark Herdwick Raw Wool Biodegradable & Plastic Free
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5mo ago

Seedzbox 300g Natural Bird Nesting Wool Untreated Garden Nesting Material for Wild Birds British Dark Herdwick Raw Wool Biodegradable & Plastic Free
- Price
- £8.51
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 5mo ago

YcsRnn Bird Nesting Material Coconut Fibre Ideal Nesting Material for Wild Birds Support Garden Wildlife Conservation with Natural Bird Nest Building Supplies 250g Pack
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

ZenithBurst Nesting Material for Birds Handmade Bird Nest Heart Made of Alpaca Fibres Bird Nesting Material with Hanger for Garden and Balcony
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
31
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- Supa27%
- Sheep Unique19%
- Generic12%
- Seedzbox9%
- Heyzeibo8%
- Rosewood5%
Demand
Bird Nesting Material search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bird Nesting Material search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bird nesting material18K/yr
- bird nesting material holder7K/yr
- nesting material for wild birds3K/yr
Reviews and returns
What reviews say buyers love and hate about Bird Nesting Material
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not high quality
Not well made
Just cheap rubbish
They will not last
Pulls apart easily
Broken
so the value for money has dropped a bit
bit expensive
disappointed as better deals elsewhere, I think
Flimsy
Really flimsy
Not at all robust
I have spoken at length with my Avian vet who has advised this material is poor quality
Cheap plastic
Needed more material
Love
It seems like a good amount
Good value
Good value for money
Really good material, nice and soft
Good nesting material
Fantastic material put the nesting materials in a square fat block feeder within 4 days it was nearly all gone good job I bought more than one of them
Good for the birds
My hamster loves it
Birds love it
Soft material though
Lovely and soft
The texture is soft
Excellent quality,all natural
Good quality
great product
Return
0.2% Return rate 24% Fixable by listing
The bag is huge
Small packet
were a little smaller than expected
Not high quality
Not well made
Just cheap rubbish
unfortunately the product itself is quite different
Looks nothing like the picture
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bird Nesting Material questions
Answered from the same tracked data.









