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Bird Nesting Material

Fail

Demand is soft, at -73.0% this quarter, so Bird Nesting Material is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£21K/yr28K searches / yr
90-day growth
-73.0%search demand this quarter
Competition
62%top-5 click share · 16 brands · 31 sellers

Flapen Score

Bird Nesting Material against its category

The dotted line is the Home & Garden average. Past it, Bird Nesting Material is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Nesting Material market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Nesting Material 28K times last year and spent an estimated £21K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-73.0%
Conversion, latest week
9.9%
Market size, estimated
£21Ka year
Top search term
bird nesting material18K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £1.34 to £13.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£1.34–£13.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£740–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #84 within Bird & Wildlife Care. It carries 184 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
23.8%
Average rank
#84in Bird & Wildlife Care
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
20

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bird Nesting Material products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

31

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

21%

  • Supa27%
  • Sheep Unique19%
  • Generic12%
  • Seedzbox9%
  • Heyzeibo8%
  • Rosewood5%

Demand

Bird Nesting Material search demand

Weekly searches over the year. Pick a range.

500300May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Bird Nesting Material search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bird nesting material18K/yr
  • bird nesting material holder7K/yr
  • nesting material for wild birds3K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Nesting Material

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
14%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Not high quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bird Nesting Material questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data