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Bird House

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -14.9% this quarter, so Bird House is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£297K/yr723K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
50%top-5 click share · 28 brands · 47 sellers

Flapen Score

Bird House against its category

The dotted line is the Home & Garden average. Past it, Bird House is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird House 723K times last year and spent an estimated £297K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.

Searches, last 12 months
723K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
2.2%
Market size, estimated
£297Ka year
Peak month
March2.9× the quietest month
Top search term
bird house137K searches a year

02 · Price

A sale here is worth £18.33.

Listings sell for £18.33 on average, from £5.68 to £120.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £18.33 that is £5K to £9K a year per listing.

Average price
£18.33inside the $15 to $100 sweet spot
Price range
£5.68–£120.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #52 within Bird & Wildlife Care. It carries 499 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
72%
Out of stock, average day
17.6%
Average rank
#52in Bird & Wildlife Care
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
43

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bird House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

47

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

50%

Top 20: 81%

Open market

31%

  • Garden Mile24%
  • Gardman13%
  • Kingfisher11%
  • RAM ONLINE10%
  • Supa8%
  • Birdfy4%

Demand

Bird House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Bird House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird house137K/yr
  • bird box154K/yr
  • bird houses for garden86K/yr
  • bird boxes for gardens uk76K/yr
  • bird boxes41K/yr
  • bird nesting box39K/yr
  • birdhouse25K/yr
  • bird houses20K/yr
  • nesting box18K/yr
  • robin nesting box22K/yr

Reviews and returns

What reviews say buyers love and hate about Bird House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+1.56

Rubbish quality

quality is very low

Awful quality

Size-Overall15%−0.17

Not fit for purpose

box is to small

Bit small

Strength9%−0.02

Not sturdy

very flimsy

Very flimsy

Durability6%−0.07

It already falling apart

Fell apart

it's already come apart

Wood Quality5%−0.07

The wood really is thin and poor quality

the thin wood splits easily

Fragile wood

Love

Quality-Overall32%+1.56

Excellent product

Good product well made

Easy to put up great quality

Value For Money19%+1.59

Value for money

GOOD VALUE

Excellent value

Design-Overall8%+0.76

Well built

This is beautifully made

Attractive design

Strength6%−0.02

Strong sturdy

Lovely sturdy bird house

These boxes are very sturdy

Assembly/Installation6%+0.27

Easy to install

Easy assembly

Very easy to assemble

Return

0.4% Return rate 44% Fixable by listing

Size-Overall31%▂▇▇█▆▇

Not fit for purpose

box is to small

Bit small

Quality-Overall18%█▄▇▅█▂

Rubbish quality

quality is very low

Awful quality

Defective Material/Parts14%█▇▇▄▇█
Advertised Vs Actual Product4%█▅▂▂▁█

Look nothing like the picture

Not as advertised

Nothing like its picture

Wood Quality4%█▁▇▂█▅

The wood really is thin and poor quality

the thin wood splits easily

Fragile wood

FAQ

Common Bird House questions

Answered from the same tracked data.