Bird House
MaybeReturns run at only 0.4% of orders. But demand is soft, at -14.9% this quarter, so Bird House is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £297K/yr723K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 50%top-5 click share · 28 brands · 47 sellers
Flapen Score
Bird House against its category
The dotted line is the Home & Garden average. Past it, Bird House is stronger. Inside it, weaker.
Market
The Bird House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bird House 723K times last year and spent an estimated £297K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.
- Searches, last 12 months
- 723K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £297Ka year
- Peak month
- March2.9× the quietest month
- Top search term
- bird house137K searches a year
02 · Price
A sale here is worth £18.33.
Listings sell for £18.33 on average, from £5.68 to £120.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £18.33 that is £5K to £9K a year per listing.
- Average price
- £18.33inside the $15 to $100 sweet spot
- Price range
- £5.68–£120.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #52 within Bird & Wildlife Care. It carries 499 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 72%
- Out of stock, average day
- 17.6%
- Average rank
- #52in Bird & Wildlife Care
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 499per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Bird House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Garden Mile Large Hanging Wooden Bird House with Feeding Station Unique Natural Garden Outdoor Bird Nesting Box Triple Entrance Nest Box Bird Feeders Hanging Station for Wild Birds Gifts for Mum
- Price
- £12.50
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 5y ago

Gardman Robin Nest Box
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 850
- Age
- 9y ago

Ram 2 X Wooden Wood Bird Nesting Box Nest Bird House Small Birds Blue Tit Robin Sparrow Bird House Feeder
- Price
- £8.58
- Rating
- 4.1/5
- Reviews
- 1,732
- Age
- 5y ago

2 X Wooden Nesting Box Bird House Nesting Box Small Birds Bluetit Robin Sparrow
- Price
- £9.90
- Rating
- 4.3/5
- Reviews
- 1,903
- Age
- 11y ago

Supa Wild Bird Multi-Purpose Nesting Box | Can Be Either Open Fronted Or A Traditional Nest Box | Suitable For Many Different Species Of Garden Birds
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 1,681
- Age
- 14y ago
Trending
90-day click momentum
Cath Kidston Floral Wooden Bird House Wall Mounted Outdoor Birdhouse Nesting Box for Garden & Patio Decorative & Weather-Resistant 11 x 9 x 22.5cm
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago

Birdfy Bird House with Camera Solar Powered with Iron Guard for Outside AI Identify 1080P HD & Night Vision for Bluebird Finch Swallow Wren Chickadee Nesting Watching Auto Detect & Notify
- Price
- £120.47
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

Walter Harrisons Wooden Wild Bird House Garden Nest Box Standard Front Opening - 32mm Hole
- Price
- £8.52
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 12y ago

Bird House for OutsideWooden Bluebird Housewith Predator Guard Bird Nesting Box Wild Bird Watching Finch Bluebird Cardinals Hanging Birdhouse Clearance Garden Country Cottage
- Price
- £11.39
- Rating
- 4.6/5
- Reviews
- 927
- Age
- 3y ago

Esschert NKBC Fallen Fruits Coconut Fibre Nesting Bag Brown 6.0 in*10.5 in*4.0 in
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 14y ago
Newest
by launch date
Cath Kidston Floral Wooden Bird House Wall Mounted Outdoor Birdhouse Nesting Box for Garden & Patio Decorative & Weather-Resistant 11 x 9 x 22.5cm
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago

Birdfy Bird House with Camera Solar Powered with Iron Guard for Outside AI Identify 1080P HD & Night Vision for Bluebird Finch Swallow Wren Chickadee Nesting Watching Auto Detect & Notify
- Price
- £120.47
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

Solar Bird House with Camera - 2K HD Wooden Smart Bird Box Watch Birds Nesting & Hatching in Real Time 2.4G WiFi Camera Inside AI Identify Bird Behavior for Bird Lovers
- Price
- £69.62
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 11mo ago

Crystals Freestanding Wooden Bird Feeding Table Tall Outdoor Birds Feeder Station for Garden & Patio Heavy Duty Rustic Wood Bird House for Wild Birds Sturdy Weatherproof Feeder Stand
- Price
- £11.19
- Rating
- 3.8/5
- Reviews
- 271
- Age
- 1y ago

Garden Mile Red Post Box Bird House - Weatherproof Resin Nesting Box for Birds Outdoor Garden Ornaments - Heavy Duty Hanging Birdhouse Garden Decor - Unique Gift for Mothers Day
- Price
- £17.72
- Rating
- 4.5/5
- Reviews
- 1,184
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
47
Top-5 brand share
65%
Top 20: 95%
Top-5 click share
50%
Top 20: 81%
Open market
31%
- Garden Mile24%
- Gardman13%
- Kingfisher11%
- RAM ONLINE10%
- Supa8%
- Birdfy4%
Demand
Bird House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.9×
Search terms
Top Bird House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bird house137K/yr
- bird box154K/yr
- bird houses for garden86K/yr
- bird boxes for gardens uk76K/yr
- bird boxes41K/yr
- bird nesting box39K/yr
- birdhouse25K/yr
- bird houses20K/yr
- nesting box18K/yr
- robin nesting box22K/yr
Reviews and returns
What reviews say buyers love and hate about Bird House
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish quality
quality is very low
Awful quality
Not fit for purpose
box is to small
Bit small
Not sturdy
very flimsy
Very flimsy
It already falling apart
Fell apart
it's already come apart
The wood really is thin and poor quality
the thin wood splits easily
Fragile wood
Love
Excellent product
Good product well made
Easy to put up great quality
Value for money
GOOD VALUE
Excellent value
Well built
This is beautifully made
Attractive design
Strong sturdy
Lovely sturdy bird house
These boxes are very sturdy
Easy to install
Easy assembly
Very easy to assemble
Return
0.4% Return rate 44% Fixable by listing
Not fit for purpose
box is to small
Bit small
Rubbish quality
quality is very low
Awful quality
Look nothing like the picture
Not as advertised
Nothing like its picture
The wood really is thin and poor quality
the thin wood splits easily
Fragile wood
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bird House questions
Answered from the same tracked data.









