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Bird Feeding Station

Maybe

Returns run at only 0.3% of orders. But buyers convert on only 1.7% of searches, so Bird Feeding Station is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£90K/yr296K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
61%top-5 click share · 19 brands · 26 sellers

Flapen Score

Bird Feeding Station against its category

The dotted line is the Home & Garden average. Past it, Bird Feeding Station is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Feeding Station market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Feeding Station 296K times last year and spent an estimated £90K. The top 5 brands take 63% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
1.7%
Market size, estimated
£90Ka year
Top search term
bird feeding station93K searches a year

02 · Price

A sale here is worth £18.25.

Listings sell for £18.25 on average, from £9.62 to £47.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.25 that is £2K to £5K a year per listing.

Average price
£18.25inside the $15 to $100 sweet spot
Price range
£9.62–£47.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #95 within Bird & Wildlife Care. It carries 664 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
61%
Out of stock, average day
3.7%
Average rank
#95in Bird & Wildlife Care
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
664per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bird Feeding Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

32%

  • DIVCHI24%
  • Pelle & Sol13%
  • Newthinking11%
  • Suimlmta9%
  • Unibos6%
  • ZENO5%

Search terms

Top Bird Feeding Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird feeding station93K/yr
  • bird feeder stand51K/yr
  • bird feeder station48K/yr
  • bird station17K/yr
  • free standing bird feeder15K/yr
  • bird stand14K/yr
  • bird feeder hanging station9K/yr
  • pole mounted bird feeders10K/yr
  • bird stands for garden8K/yr
  • bird feeding stations for the garden8K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Feeding Station

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%+0.42

Not sturdy

Too flimsy

Not strong enough

Quality-Overall12%+0.30

It was not the quality I was expecting

Poor quality

Its quite low quality

Size-Overall9%−0.13

too short

This is huge

it is too short

Assembly/Installation7%+0.84

Difficult to assemble

it is a bit tricky to assemble

Difficult to put together

Durability6%−0.07

falls apart. literally

they fall apart VERY easily

Fell apart after a couple of weeks

Love

Strength22%+0.42

sturdy construction

Nice and strong

good sturdy feeder pole

Value For Money22%+2.35

excellent value

Brilliant for the money

Excellent value

Quality-Overall17%+0.30

Better quality than most

Great build quality

Good quality feeder

Assembly/Installation13%+0.84

Easy to install

Very easy to assemble

easy to put up

Advertised Vs Actual Product6%+0.43

as advertised

Better than expected

Does what I need

Return

0.3% Return rate 22% Fixable by listing

Defective Material/Parts21%▅▅▆▆▆█
Strength12%▆▃▅▆█▅

Not sturdy

Too flimsy

Not strong enough

Size-Overall10%▆▆▆▅█▇

too short

This is huge

it is too short

Assembly/Installation9%█▇▂▄▅▇

Difficult to assemble

it is a bit tricky to assemble

Difficult to put together

Quality-Overall8%▃█▅▄▃▄

It was not the quality I was expecting

Poor quality

Its quite low quality

FAQ

Common Bird Feeding Station questions

Answered from the same tracked data.