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Bird Feeder Tray

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $39K a year here, so Bird Feeder Tray is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£39K/yr80K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
41%top-5 click share · 24 brands · 72 sellers

Flapen Score

Bird Feeder Tray against its category

The dotted line is the Home & Garden average. Past it, Bird Feeder Tray is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Feeder Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Feeder Tray 80K times last year and spent an estimated £39K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
5.0%
Market size, estimated
£39Ka year
Top search term
bird seed catcher15K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £3.77 to £22.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.74 that is £0 to £974 a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£3.77–£22.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£974
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #300 within Bird & Wildlife Care. It carries 153 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
58%
Out of stock, average day
3.1%
Average rank
#300in Bird & Wildlife Care
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bird Feeder Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

72

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

41%

Top 20: 81%

Open market

28%

  • OakDale Products20%
  • Selections19%
  • SEGNAYEN14%
  • Woodside8%
  • RAM ONLINE7%
  • XingRanYao5%

Search terms

Top Bird Feeder Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird seed catcher15K/yr
  • bird feeder tray15K/yr
  • bird seed catcher tray8K/yr
  • bird feeder with tray7K/yr
  • seed catcher tray for bird feeder4K/yr
  • bird feeder trays to catch seed5K/yr
  • bird feeder accessories7K/yr
  • bird feeding tray5K/yr
  • mesh bird feeder4K/yr
  • hanging bird feeder tray6K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Feeder Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.13

To big

very very small

Does not fit

Quality-Overall5%+0.56

this probably isn't worth the price from a quality standpoint

cheap product

Not great quality

Value For Money5%+0.18

A bit expensive

Waste of money

Not worth the extra expense

Adhesion/Stickiness5%−0.09

Extremely sticky label attached

it never takes all or glue off

it nevervtakes all or glue off

Durability5%−0.06

the soldered join looks like it could easily break

Only been up 24 hrs and already the bird perch has broken

dont stay full long

Love

Quality-Overall18%+0.56

Excellent product

Good Quality Feeder

Reasonable quality for the price

Value For Money12%+0.18

Good value

Good value for money

Value for money

Size-Overall11%−0.13

Good size

A great size that allows both small

Easy to fit

Strength8%+0.70

Nice sturdy basket

Very effective in use

Very sturdy

Ease Of Use8%+0.52

Easy to use

Easy to fill

Easy to hang

Return

0.5% Return rate 78% Fixable by listing

Size-Overall72%▇▇██▇▆

To big

very very small

Does not fit

Defective Material/Parts6%█▄▃▅▄▄
Add-Ons/Attachments4%▄█▇▆▃▅
Quality-Overall3%▆▄▁▄▃█

this probably isn't worth the price from a quality standpoint

cheap product

Not great quality

Functionality-Overall3%▁█▄▂▂▆

FAQ

Common Bird Feeder Tray questions

Answered from the same tracked data.