Skip to content

Bird Bath

Pass

Bird Bath scores 74 out of 100, a Pass. Shoppers spend $509K a year here, search demand grew +227.2% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£509K/yr1.6M searches / yr
90-day growth
+227.2%search demand this quarter
Competition
38%top-5 click share · 35 brands · 74 sellers

Flapen Score

Bird Bath against its category

The dotted line is the Home & Garden average. Past it, Bird Bath is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Bath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Bath 1.6M times last year and spent an estimated £509K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +227.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+227.2%
Conversion, latest week
2.0%
Market size, estimated
£509Ka year
Peak month
May9.3× the quietest month
Top search term
bird bath840K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £5.46 to £34.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £15.59 that is £4K to £8K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£5.46–£34.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #92 within Bird & Wildlife Care. It carries 1,989 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
52%
Out of stock, average day
6.7%
Average rank
#92in Bird & Wildlife Care
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,989per listing
Listings tracked
54

04 · Newcomers

Amazon counts 7 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bird Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£15K£31K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

74

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

38%

Top 20: 74%

Open market

45%

  • DIVCHI20%
  • Oypla10%
  • SA Products9%
  • Mngren7%
  • Bseical5%
  • GardenKraft5%

Demand

Bird Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×

Search terms

Top Bird Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird bath840K/yr
  • bird bath for garden286K/yr
  • bird baths for the garden in uk91K/yr
  • bird baths71K/yr
  • stone bird bath58K/yr
  • ceramic bird bath37K/yr
  • bird bath bowl34K/yr
  • large bird bath23K/yr
  • metal bird bath24K/yr
  • birdbaths & supports31K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Bath

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%−0.06

Not very strong

Not sturdy enough

Bit flimsy

Size-Overall13%−0.04

not very good fitting

It's big

Really small

Quality-Overall8%+0.65

Cheap rubbish

Disappointed with quality

price is a also a tad high for quality

Durability5%−0.11

within a month was broke

Two days ago it just stopped altogether

broke within a week

Value For Money5%+0.96

Cheap not worth buying

so it is massively overpriced

Looks more expensive than is

Love

Value For Money14%+0.96

Worth every penny

Excellent price

Excellent value

Quality-Overall14%+0.65

Good quality and prompt delivery

The item feels well made

Brilliant quality

Assembly/Installation14%+1.25

Easy set up

Easily assembled

Assembly was simple

Strength10%−0.06

Sturdy on its stand

Sturdy construction,

Pretty and sturdy

Size-Overall6%−0.04

Easy to fit

It is a good height too

size is perfect

Return

0.4% Return rate 37% Fixable by listing

Defective Material/Parts24%█▇▅▅▃▄
Size-Overall21%▃▃█▇█▇

not very good fitting

It's big

Really small

Quality-Overall7%█▆▅▅█▆

Cheap rubbish

Disappointed with quality

price is a also a tad high for quality

Strength6%█▁▁▄▅▆

Not very strong

Not sturdy enough

Bit flimsy

Color5%▇▇▃█▄▅

FAQ

Common Bird Bath questions

Answered from the same tracked data.