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Bird Bath

Pass

Bird Bath scores 74 out of 100, a Pass. Shoppers spend an estimated $509K a year here, search demand grew +227.2% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£509K/yr1.6M searches / yr
90-day growth
+227.2%search demand this quarter
Competition
38%top-5 click share · 35 brands · 74 sellers

Flapen Score

Bird Bath against its category

The dotted line is the Home & Garden average. Past it, Bird Bath is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Bath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Bath 1.6M times last year and spent an estimated £509K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +227.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+227.2%
Conversion, latest week
2.0%
Market size, estimated
£509Ka year
Peak month
May9.3× the quietest month
Top search term
bird bath840K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £5.46 to £34.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £15.59 that is £4K to £8K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£5.46–£34.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #92 within Bird & Wildlife Care. It carries 1,989 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
52%
Out of stock, average day
6.7%
Average rank
#92in Bird & Wildlife Care
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,989per listing
Listings tracked
54

04 · Newcomers

7 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bird Bath products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£15K£31K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

74

Est. top-5 brand share

51%

Top 20: 90%

Est. top-5 click share

38%

Top 20: 74%

Open market

45%

  • DIVCHI20%
  • Oypla10%
  • SA Products9%
  • Mngren7%
  • Bseical5%
  • GardenKraft5%

Demand

Bird Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×

Search terms

Top Bird Bath search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bird bath840K/yr
  • bird bath for garden286K/yr
  • bird baths for the garden in uk91K/yr
  • bird baths71K/yr
  • stone bird bath58K/yr
  • ceramic bird bath37K/yr
  • bird bath bowl34K/yr
  • large bird bath23K/yr
  • metal bird bath24K/yr
  • birdbaths & supports31K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Bath

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
13%of negative reviews mention “Strength”
0.4%of orders come back
“Not very strong”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bird Bath questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data