Skip to content

Binchotan Charcoal

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $18K a year here, so Binchotan Charcoal is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£18K/yr21K searches / yr
90-day growth
+137.8%search demand this quarter
Competition
84%top-5 click share · 7 brands · 23 sellers

Flapen Score

Binchotan Charcoal against its category

The dotted line is the Home & Garden average. Past it, Binchotan Charcoal is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Binchotan Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Binchotan Charcoal 21K times last year and spent an estimated £18K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +137.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+137.8%
Conversion, latest week
3.5%
Market size, estimated
£18Ka year
Peak month
May4.7× the quietest month
Top search term
binchotan charcoal13K searches a year

02 · Price

A sale here is worth £24.54.

Listings sell for £24.54 on average, from £4.30 to £41.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £24.54 that is £2K to £6K a year per listing.

Average price
£24.54inside the $15 to $100 sweet spot
Price range
£4.30–£41.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #91 within Barbecue & Outdoor Dining. It carries 652 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
45%
Out of stock, average day
23.1%
Average rank
#91in Barbecue & Outdoor Dining
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
652per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Binchotan Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Emma Basic35%
  • Big K28%
  • Warma12%
  • Ken Chiku10%
  • The BBQ Experts WWW.THEBBQEXPERTS.CO.UK7%
  • Generic5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Binchotan Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Binchotan Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • binchotan charcoal13K/yr
  • japanese charcoal5K/yr
  • binchotan3K/yr

Reviews and returns

What reviews say buyers love and hate about Binchotan Charcoal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.15

Poor quality

They should have better quality control

Unimpressed with low quality

Size-Overall24%−0.12

Small chunks

The charcoal is a bit too small

too small for anything

Value For Money11%+1.95

this bag is mainly tiny prices and dust

Expensive,

sold at exorbitant prices

Advertised Vs Actual Product11%−0.15

Misleading, its says Restaurant grade, reality small pieces and lots of dust

Simply not what it says on the bag

Not the same product as the Picture

Durability7%−0.06

6months apart

All the blocks broke upon just picking up

does not last as long as advertised

Love

Quality-Overall31%+0.15

Quality product an great delivery time

quality charcoal that burned well

Good quality

Value For Money23%+1.95

good price

Buy it, it's worth it

good value

Size-Overall5%−0.12

Good sized charcoal

Just the right lump size

When the pieces are large enough its one of the best

Grilling5%+0.43

The best 👌 Honestly the best charcoal

Good quality Charcoal

Heating5%+0.43

No smoke and generates a lot of heat for hours

It also heats it so much quicker with no nasty smoke that cheap stuff gives

it heated up really well in my kamado

Return

0.0% Return rate 42% Fixable by listing

Size-Overall33%▁█▅▁▁▁

Small chunks

The charcoal is a bit too small

too small for anything

Quality-Overall25%▁▁▁▁█▁

Poor quality

They should have better quality control

Unimpressed with low quality

Defective Material/Parts17%▁▁█▁▁▁
Compatibility-Overall17%▁▁▁▁█▁
Advertised Vs Actual Product8%

Misleading, its says Restaurant grade, reality small pieces and lots of dust

Simply not what it says on the bag

Not the same product as the Picture

FAQ

Common Binchotan Charcoal questions

Answered from the same tracked data.