binchotan charcoal
Worth a lookShows low returns (0.0%), but a small market ($18K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+137.8%90-day search growth — must beat 0% to launch
Avg price
Incredible£24.54avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good652.36avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.30–£41.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£18K£18K/yr · 21K searches
According to Flapen's Amazon United Kingdom niche tracking, binchotan charcoal is a £18K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
binchotan charcoal market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £31K–£37K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 82%
- Out of stock
- 23.1%
- Avg brand age
- 63 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
23
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
3%
- Emma Basic35%
- Big K28%
- Warma12%
- Ken Chiku10%
- The BBQ Experts WWW.THEBBQEXPERTS.CO.UK7%
- Generic5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +137.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×
Top binchotan charcoal search terms
- binchotan charcoal13K/yr
- japanese charcoal5K/yr
- binchotan3K/yr
Top binchotan charcoal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Basic - White Charcoal Binchotan 10Kg | Konro Grill Charcoal | Smoke- Free | Odour-Free | Longer Burning
Emma Basic£30.044.2★349 rev
Big K Binchotan Charcoal
Big K£33.155.0★1 rev
10kg Boxes Premium Sumi Bincho Charcoal Restaurant Barbecuing Briquettes - Naturally Compressed & Odourless - Long Burn Hexagonal Binchotan Logs - For Konro BBQ Cooking Grills - 1 x 10kg Box
Warma£29.834.6★24 rev
BiG K Binchostix
Big K£28.052.7★8 rev
10kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A Charcoal - 7 Hour Burn Time
The BBQ Experts WWW.THEBBQEXPERTS.CO.UK£25.674.1★11 rev
Newest
by launch date
20kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A 7 Hour Burn Time
The BBQ Experts WWW.THEBBQEXPERTS.CO.UK£41.5111 rev
10kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A Charcoal - 7 Hour Burn Time
The BBQ Experts WWW.THEBBQEXPERTS.CO.UK£25.6711 rev
10kg Boxes Premium Sumi Bincho Charcoal Restaurant Barbecuing Briquettes - Naturally Compressed & Odourless - Long Burn Hexagonal Binchotan Logs - For Konro BBQ Cooking Grills - 1 x 10kg Box
Warma£29.8324 rev
Big K Binchotan Charcoal
Big K£33.151 rev
BiG K Binchostix
Big K£28.058 rev
Trending
90-day click momentum20kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A 7 Hour Burn Time
The BBQ Experts WWW.THEBBQEXPERTS.CO.UK£41.514.1★
Big K Binchotan Charcoal
Big K£33.155.0★
10kg Boxes Premium Sumi Bincho Charcoal Restaurant Barbecuing Briquettes - Naturally Compressed & Odourless - Long Burn Hexagonal Binchotan Logs - For Konro BBQ Cooking Grills - 1 x 10kg Box
Warma£29.834.6★
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
Big K£21.424.3★
Emma Basic | Binchotan Charcoal Water Filter | 1 Pc | last 6 months | Japanese Tradition | Make Tap Water Taste Great
Ken Chiku£4.304.5★
What buyers say about binchotan charcoal
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product an great delivery time”
“good price”
“Good sized charcoal”
“The best 👌 Honestly the best charcoal”
“No smoke and generates a lot of heat for hours”
“Love it, it really changes the taste of water”
“Easy to use dose the job”
“Good, last well, water taste a lot better”
“Simply the best charcoal”
“Their Sumi binchotan does what it promises”
What buyers complain about
“Poor quality”
“Small chunks”
“this bag is mainly tiny prices and dust”
“Misleading, its says Restaurant grade, reality small pieces and lots of dust”
“6months apart”
“the rest tiny pieces that burn out very quickly”
“it had completely turned grey white”
“for BBQ it's too hot even with the vent damped down”
“Very smoky on lighting”
“Almost zero use for a kamado grill/egg as the small pieces just block the vents”
Top return reasons
Common questions
- Is binchotan charcoal profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +137.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the binchotan charcoal niche?
- 7 brands and 23 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in binchotan charcoal?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for binchotan charcoal peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.7× the quietest.
- What does it cost to enter the binchotan charcoal niche?
- Listings span £4.30–£41.51; the average listing price is £24.54 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.