Binchotan Charcoal
MaybeReturns run at only 0.0% of orders. But shoppers spend only $18K a year here, so Binchotan Charcoal is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £18K/yr21K searches / yr
- 90-day growth
- +137.8%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 23 sellers
Flapen Score
Binchotan Charcoal against its category
The dotted line is the Home & Garden average. Past it, Binchotan Charcoal is stronger. Inside it, weaker.
Market
The Binchotan Charcoal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Binchotan Charcoal 21K times last year and spent an estimated £18K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +137.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +137.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £18Ka year
- Peak month
- May4.7× the quietest month
- Top search term
- binchotan charcoal13K searches a year
02 · Price
A sale here is worth £24.54.
Listings sell for £24.54 on average, from £4.30 to £41.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £24.54 that is £2K to £6K a year per listing.
- Average price
- £24.54inside the $15 to $100 sweet spot
- Price range
- £4.30–£41.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #91 within Barbecue & Outdoor Dining. It carries 652 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 45%
- Out of stock, average day
- 23.1%
- Average rank
- #91in Barbecue & Outdoor Dining
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 652per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Binchotan Charcoal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emma Basic - White Charcoal Binchotan 10Kg | Konro Grill Charcoal | Smoke- Free | Odour-Free | Longer Burning
- Price
- £30.04
- Rating
- 4.2/5
- Reviews
- 349
- Age
- 6y ago

Big K Binchotan Charcoal
- Price
- £33.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

10kg Boxes Premium Sumi Bincho Charcoal Restaurant Barbecuing Briquettes - Naturally Compressed & Odourless - Long Burn Hexagonal Binchotan Logs - For Konro BBQ Cooking Grills - 1 x 10kg Box
- Price
- £29.83
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

BiG K Binchostix
- Price
- £28.05
- Rating
- 2.7/5
- Reviews
- 8
- Age
- 3y ago

10kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A Charcoal - 7 Hour Burn Time
- Price
- £25.67
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
20kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A 7 Hour Burn Time
- Price
- £41.51
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4mo ago

Big K Binchotan Charcoal
- Price
- £33.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

10kg Boxes Premium Sumi Bincho Charcoal Restaurant Barbecuing Briquettes - Naturally Compressed & Odourless - Long Burn Hexagonal Binchotan Logs - For Konro BBQ Cooking Grills - 1 x 10kg Box
- Price
- £29.83
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Emma Basic | Binchotan Charcoal Water Filter | 1 Pc | last 6 months | Japanese Tradition | Make Tap Water Taste Great
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 5y ago
Newest
by launch date
20kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A 7 Hour Burn Time
- Price
- £41.51
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4mo ago

10kg BINCHO Charcoal Briquettes by The BBQ Experts - Restaurant-Grade Hard Wood Briquettes for BBQ Smoking & Grilling - Long Lasting Grade A Charcoal - 7 Hour Burn Time
- Price
- £25.67
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago

10kg Boxes Premium Sumi Bincho Charcoal Restaurant Barbecuing Briquettes - Naturally Compressed & Odourless - Long Burn Hexagonal Binchotan Logs - For Konro BBQ Cooking Grills - 1 x 10kg Box
- Price
- £29.83
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Big K Binchotan Charcoal
- Price
- £33.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

BiG K Binchostix
- Price
- £28.05
- Rating
- 2.7/5
- Reviews
- 8
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
23
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
3%
- Emma Basic35%
- Big K28%
- Warma12%
- Ken Chiku10%
- The BBQ Experts WWW.THEBBQEXPERTS.CO.UK7%
- Generic5%
- Open — no brand owns it (1 brand, 3%)
Demand
Binchotan Charcoal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×
Search terms
Top Binchotan Charcoal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- binchotan charcoal13K/yr
- japanese charcoal5K/yr
- binchotan3K/yr
Reviews and returns
What reviews say buyers love and hate about Binchotan Charcoal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
They should have better quality control
Unimpressed with low quality
Small chunks
The charcoal is a bit too small
too small for anything
this bag is mainly tiny prices and dust
Expensive,
sold at exorbitant prices
Misleading, its says Restaurant grade, reality small pieces and lots of dust
Simply not what it says on the bag
Not the same product as the Picture
6months apart
All the blocks broke upon just picking up
does not last as long as advertised
Love
Quality product an great delivery time
quality charcoal that burned well
Good quality
good price
Buy it, it's worth it
good value
Good sized charcoal
Just the right lump size
When the pieces are large enough its one of the best
The best 👌 Honestly the best charcoal
Good quality Charcoal
No smoke and generates a lot of heat for hours
It also heats it so much quicker with no nasty smoke that cheap stuff gives
it heated up really well in my kamado
Return
0.0% Return rate 42% Fixable by listing
Small chunks
The charcoal is a bit too small
too small for anything
Poor quality
They should have better quality control
Unimpressed with low quality
Misleading, its says Restaurant grade, reality small pieces and lots of dust
Simply not what it says on the bag
Not the same product as the Picture
Keep looking
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Best Flapen score
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FAQ
Common Binchotan Charcoal questions
Answered from the same tracked data.









