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Biltong Maker

Fail

The top 5 brands take 98% of clicks, so Biltong Maker is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£132K/yr83K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
73%top-5 click share · 6 brands · 8 sellers

Flapen Score

Biltong Maker against its category

The dotted line is the Home & Garden average. Past it, Biltong Maker is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biltong Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biltong Maker 83K times last year and spent an estimated £132K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.4%
Market size, estimated
£132Ka year
Peak month
December2.0× the quietest month
Top search term
biltong box37K searches a year

02 · Price

A sale here is worth £115.97.

Listings sell for £115.97 on average, from £15.05 to £240.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £115.97 that is £0 to £12K a year per listing.

Average price
£115.97above the $15 to $100 sweet spot
Price range
£15.05–£240.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #73 within Small Kitchen Appliances. It carries 176 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
6.4%
Average rank
#73in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Biltong Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • 52 Degrees South45%
  • biltbox19%
  • Generic16%
  • Kalahari Khabu14%
  • Sandy Leaf Farm4%
  • Gvdeirn2%

Demand

Biltong Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Biltong Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biltong box37K/yr
  • biltong maker43K/yr
  • biltong dryer3K/yr

Reviews and returns

What reviews say buyers love and hate about Biltong Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.16

So that was a complete waste of time and money

It's not worth the amount you pay

absolutely not worth the price tag of £115

Size-Overall17%−0.11

is very very small

Please be aware that when purchasing its really small

Durability10%−0.03

Fam broke within an hour

didnt last long at all

fall apart over time

Heating8%−0.03

was too hot to touch

temperature only takes a moment

Instructions/User Manual/Troubleshooting3%+0.11

It doesn't mention them in the instructions so it's hard to know

Love

Quality-Overall42%+2.56

Nice machine

I honestly have no complaints at all

This is the highest quality product Ive seen

Time Taken14%+0.69

Gets biltong done quick

Ease Of Use12%+0.55

Easy to use, quiet and just perfection

The trays come out easily

Slide in easily

Design-Overall6%+0.25

The wooden design looks amazing on the countertop

The stainless steel design feels sturdy and well made, and the trays slide in and out easily

Ease Of Cleaning4%+0.20

Cleaning it afterwards is also quite manageable

the kit also comes with these sort of rubbery mesh sheets which I presume is to put on the trays to make them easier to clean

Return

1.1% Return rate 13% Fixable by listing

Functionality-Overall31%▁▁▁▁█▅
Durability31%█▁▁▁▁▅

Fam broke within an hour

didnt last long at all

fall apart over time

Size-Overall13%▁▁█▁▁▁

is very very small

Please be aware that when purchasing its really small

Material Quality13%▁█▁▁▁▁
Quality-Overall6%▁█▁▁▁▁

FAQ

Common Biltong Maker questions

Answered from the same tracked data.