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Biltong Maker

Fail

The top 5 brands take 98% of clicks, so Biltong Maker is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£132K/yr83K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
73%top-5 click share · 6 brands · 8 sellers

Flapen Score

Biltong Maker against its category

The dotted line is the Home & Garden average. Past it, Biltong Maker is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biltong Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biltong Maker 83K times last year and spent an estimated £132K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.4%
Market size, estimated
£132Ka year
Peak month
December2.0× the quietest month
Top search term
biltong box37K searches a year

02 · Price

A sale here is worth £115.97.

Listings sell for £115.97 on average, from £15.05 to £240.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £115.97 that is £0 to £12K a year per listing.

Average price
£115.97above the $15 to $100 sweet spot
Price range
£15.05–£240.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #73 within Small Kitchen Appliances. It carries 176 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
6.4%
Average rank
#73in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Biltong Maker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 falling

Sellers

8

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • 52 Degrees South45%
  • biltbox19%
  • Generic16%
  • Kalahari Khabu14%
  • Sandy Leaf Farm4%
  • Gvdeirn2%

Demand

Biltong Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Biltong Maker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biltong box37K/yr
  • biltong maker43K/yr
  • biltong dryer3K/yr

Reviews and returns

What reviews say buyers love and hate about Biltong Maker

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
1.1%of orders come back
“So that was a complete waste of time and money”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Biltong Maker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data