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Bike Chain Oil

Fail

The products selling today already average 4.7★, so Bike Chain Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£387K/yr251K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
72%top-5 click share · 9 brands · 31 sellers

Flapen Score

Bike Chain Oil against its category

The dotted line is the Home & Garden average. Past it, Bike Chain Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Chain Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Chain Oil 251K times last year and spent an estimated £387K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
18.2%
Market size, estimated
£387Ka year
Peak month
April2.5× the quietest month
Top search term
chainsaw oil160K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £4.22 to £22.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £8.49 that is £25K to £34K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£4.22–£22.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£34K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #12 within Mowers & Outdoor Power Tools. It carries 2,482 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
5.5%
Average rank
#12in Mowers & Outdoor Power Tools
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,482per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bike Chain Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£39K£77K£116K£155K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

31

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Oregon33%
  • SILVERHOOK30%
  • DD teck12%
  • Carlube10%
  • Rotatech6%
  • Stihl3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bike Chain Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Bike Chain Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chainsaw oil160K/yr
  • chain oil15K/yr
  • chain saw oils13K/yr
  • chain saw oil12K/yr
  • chainsaw chain oil14K/yr
  • chainsaw oil for chain12K/yr
  • chain oil for chain saw8K/yr
  • electric chainsaw oil5K/yr
  • chainsaw bar oil5K/yr
  • chain saw oil 1l2K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Chain Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness22%−0.12

Oil to thick

Not that thick this oil

Value For Money22%+1.40

Bit expensive

Not sure it's worth extra money

Overpriced

Size-Overall11%

Small

Lubrication11%+0.21

Chain Saw Oil

Color11%−0.05

Not coloured

Love

Value For Money27%+1.40

Good value for money

Decent price

Great value for money

Advertised Vs Actual Product24%+1.86

as advertised

Exactly as expected

Does what it needs to do

Quality-Overall18%−0.04

It is a really good quality oil

It's a reliable

Good quality

Lubrication11%+0.21

It appears as good quality lubrie

Good Oil

It keeps well lubricated

Size-Overall5%

fit for purpose

Nice size bottle for the price

Large size - so good value

Return

0.2% Return rate 15% Fixable by listing

Leak-Proof28%▅▁█▃▆▄
Defective Material/Parts14%▁▅▁▁█▃
Lubrication12%▁▆█▄▁▃

Chain Saw Oil

Size-Overall11%█▁▁▃▁▃

Small

Compatibility-Overall5%▁▁▁█▆▁

FAQ

Common Bike Chain Oil questions

Answered from the same tracked data.