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Bike Chain Oil

Fail

The products selling today already average 4.7★, so Bike Chain Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£387K/yr251K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
72%top-5 click share · 9 brands · 31 sellers

Flapen Score

Bike Chain Oil against its category

The dotted line is the Home & Garden average. Past it, Bike Chain Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Chain Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Chain Oil 251K times last year and spent an estimated £387K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
18.2%
Market size, estimated
£387Ka year
Peak month
April2.5× the quietest month
Top search term
chainsaw oil160K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £4.22 to £22.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £8.49 that is £25K to £34K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£4.22–£22.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£34K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #12 within Mowers & Outdoor Power Tools. It carries 2,482 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
5.5%
Average rank
#12in Mowers & Outdoor Power Tools
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,482per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bike Chain Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£39K£77K£116K£155K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

31

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

7%

  • Oregon33%
  • SILVERHOOK30%
  • DD teck12%
  • Carlube10%
  • Rotatech6%
  • Stihl3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bike Chain Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Bike Chain Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chainsaw oil160K/yr
  • chain oil15K/yr
  • chain saw oils13K/yr
  • chain saw oil12K/yr
  • chainsaw chain oil14K/yr
  • chainsaw oil for chain12K/yr
  • chain oil for chain saw8K/yr
  • electric chainsaw oil5K/yr
  • chainsaw bar oil5K/yr
  • chain saw oil 1l2K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Chain Oil

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
22%of negative reviews mention “Thickness”
0.2%of orders come back
“Oil to thick”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bike Chain Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data