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Big K Charcoal

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 84% of clicks, so Big K Charcoal is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£218K/yr80K searches / yr
90-day growth
+231.6%search demand this quarter
Competition
84%top-5 click share · 4 brands · 22 sellers

Flapen Score

Big K Charcoal against its category

The dotted line is the Home & Garden average. Past it, Big K Charcoal is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big K Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Big K Charcoal 80K times last year and spent an estimated £218K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +231.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+231.6%
Conversion, latest week
14.5%
Market size, estimated
£218Ka year
Peak month
May8.7× the quietest month
Top search term
big k charcoal49K searches a year

02 · Price

A sale here is worth £18.78.

Listings sell for £18.78 on average, from £10.26 to £26.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £18.78 that is £19K to £23K a year per listing.

Average price
£18.78inside the $15 to $100 sweet spot
Price range
£10.26–£26.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£19K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Barbecue & Outdoor Dining. It carries 972 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#28in Barbecue & Outdoor Dining
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
972per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Big K Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£33K£65K£98K£131K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

22

Top-5 brand share

91%

Top 20: 91%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Big K73%
  • Saras Flavours of Asia10%
  • --9%
  • Generic5%
  • Topline4%

Demand

Big K Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.7×

Search terms

Top Big K Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big k charcoal49K/yr
  • big k restaurant grade charcoal15K/yr
  • big k11K/yr
  • big k lumpwood charcoal4K/yr

Reviews and returns

What reviews say buyers love and hate about Big K Charcoal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.18

Small chunks

Tiny little flakes

half fell through its that small

Quality-Overall20%−0.01

sadly the last bag was very poor quality

They should have better quality control

Poor quality

Value For Money12%+3.10

Not worth the price

far too expensive

Expensive,

Flammable8%−0.12

it burned too quickly

the rest tiny pieces that burn out very quickly

Absolutely terrible charcoal spits flakes of ash whilst it burns

Advertised Vs Actual Product6%−0.07

Misleading, its says Restaurant grade, reality small pieces and lots of dust

Simply not what it says on the bag

Not the same product as the Picture

Love

Quality-Overall35%−0.01

Quality product an great delivery time

Good quality

Big chunks really good quality

Value For Money25%+3.10

Buy it, it's worth it

Value for money

Good value

Size-Overall9%−0.18

When the pieces are large enough its one of the best

not too much small stuff

Just the right lump size

Heating6%+0.55

Burns well - good heat and lasts

No smoke and generates a lot of heat for hours

It also heats it so much quicker with no nasty smoke that cheap stuff gives

Brightness/Shine/Glow5%+0.55

Easy lighting and burning

Absolutely excellent for lighting

Lights brilliantly so long as you keep it right

Return

0.0% Return rate 0% Fixable by listing

Quality-Overall50%▁▁▁█▃▁

sadly the last bag was very poor quality

They should have better quality control

Poor quality

Ease Of Use25%▁▁▁▁█▁
Value For Money25%▁▁▁▁█▁

Not worth the price

far too expensive

Expensive,

FAQ

Common Big K Charcoal questions

Answered from the same tracked data.