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Big Green Egg Charcoal

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $20K a year here, so Big Green Egg Charcoal is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£20K/yr16K searches / yr
90-day growth
+239.3%search demand this quarter
Competition
91%top-5 click share · 7 brands · 25 sellers

Flapen Score

Big Green Egg Charcoal against its category

The dotted line is the Home & Garden average. Past it, Big Green Egg Charcoal is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Green Egg Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Big Green Egg Charcoal 16K times last year and spent an estimated £20K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +239.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+239.3%
Conversion, latest week
5.6%
Market size, estimated
£20Ka year
Peak month
May8.2× the quietest month
Top search term
big green egg charcoal13K searches a year

02 · Price

A sale here is worth £23.33.

Listings sell for £23.33 on average, from £14.23 to £32.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £23.33 that is £6K to £12K a year per listing.

Average price
£23.33inside the $15 to $100 sweet spot
Price range
£14.23–£32.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #26 within Barbecue & Outdoor Dining. It carries 1,629 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
38%
Out of stock, average day
4.6%
Average rank
#26in Barbecue & Outdoor Dining
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,629per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Big Green Egg Charcoal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

25

Est. top-5 brand share

91%

Top 20: 97%

Est. top-5 click share

91%

Top 20: 100%

Open market

6%

  • Big Green Egg41%
  • Big K26%
  • Kamado Joe16%
  • Alderline6%
  • Log-Barn3%
  • --3%
  • Open — no brand owns it (1 brand, 6%)

Demand

Big Green Egg Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Reviews and returns

What reviews say buyers love and hate about Big Green Egg Charcoal

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Big Green Egg Charcoal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data