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Big Green Egg Charcoal

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $20K a year here, so Big Green Egg Charcoal is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£20K/yr16K searches / yr
90-day growth
+239.3%search demand this quarter
Competition
91%top-5 click share · 7 brands · 25 sellers

Flapen Score

Big Green Egg Charcoal against its category

The dotted line is the Home & Garden average. Past it, Big Green Egg Charcoal is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Green Egg Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Big Green Egg Charcoal 16K times last year and spent an estimated £20K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +239.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+239.3%
Conversion, latest week
5.6%
Market size, estimated
£20Ka year
Peak month
May8.2× the quietest month
Top search term
big green egg charcoal13K searches a year

02 · Price

A sale here is worth £23.33.

Listings sell for £23.33 on average, from £14.23 to £32.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £23.33 that is £6K to £12K a year per listing.

Average price
£23.33inside the $15 to $100 sweet spot
Price range
£14.23–£32.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #26 within Barbecue & Outdoor Dining. It carries 1,629 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
38%
Out of stock, average day
4.6%
Average rank
#26in Barbecue & Outdoor Dining
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,629per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Big Green Egg Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

25

Top-5 brand share

91%

Top 20: 97%

Top-5 click share

91%

Top 20: 100%

Open market

6%

  • Big Green Egg41%
  • Big K26%
  • Kamado Joe16%
  • Alderline6%
  • Log-Barn3%
  • --3%
  • Open — no brand owns it (1 brand, 6%)

Demand

Big Green Egg Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Reviews and returns

What reviews say buyers love and hate about Big Green Egg Charcoal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.20

Poor quality

Not restaurant quality

They should have better quality control

Size-Overall19%−0.07

80% really small

Small chunks

Bag was a lot bigger than i expected

Flammable15%−0.18

Sparks alot

I'm genuinely concerned I'm going to catch fire

It burns

Heating13%−0.19

gets really hot

the heat output is compromised

then produces no heat

Value For Money8%+1.02

Save you're money

Expensive,

I don't recommend for the price

Love

Quality-Overall29%+1.20

Good quality charcoal

Excellent Product

Quality product an great delivery time

Value For Money13%+1.02

well worth it

Good value for money

Good buy

Size-Overall11%−0.07

a good size

When the pieces are large enough its one of the best

Good range of sizes

Durability9%+1.22

has lasted me ages

It lasts hours

Long lasting

Heating6%−0.19

Heats well without billowing smoke

gave nice even heat

Good Heat Output

Return

0.0% Return rate 27% Fixable by listing

Size-Overall25%▁▁▅▆▄█

80% really small

Small chunks

Bag was a lot bigger than i expected

Value For Money22%▁█▁▆▄█

Save you're money

Expensive,

I don't recommend for the price

Compatibility-Overall6%▁▁▁█▁▁
Grilling6%
Storage Capacity6%▁▁█▁▁▁

FAQ

Common Big Green Egg Charcoal questions

Answered from the same tracked data.