Bestway Swimming Pool
MaybeSearch demand grew >1,000% this quarter. But buyers convert on only 0.3% of searches, so Bestway Swimming Pool is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £415K/yr1.4M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 37%top-5 click share · 12 brands · 218 sellers
Flapen Score
Bestway Swimming Pool against its category
The dotted line is the Home & Garden average. Past it, Bestway Swimming Pool is stronger. Inside it, weaker.
Market
The Bestway Swimming Pool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bestway Swimming Pool 1.4M times last year and spent an estimated £415K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £415Ka year
- Peak month
- July112.3× the quietest month
- Top search term
- bestway swimming pool174K searches a year
02 · Price
A sale here is worth £111.78.
Listings sell for £111.78 on average, from £2.48 to £564.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £111.78 that is £11K to £28K a year per listing.
- Average price
- £111.78above the $15 to $100 sweet spot
- Price range
- £2.48–£564.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £11K–£28K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #37 within Pools, Hot Tubs & Supplies. It carries 4,886 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 66%
- Out of stock, average day
- 5.7%
- Average rank
- #37in Pools, Hot Tubs & Supplies
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,886per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Bestway Swimming Pool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Intex Metal Frame Rectangular Swimming Pool 300 x 200 x 75cm Blue Above Ground Garden Pool for Kids and Family 3834L Water Capacity Puncture-Resistant 3-Ply Material Pump Not Included 28272NP
- Price
- £72.36
- Rating
- 4.6/5
- Reviews
- 32,616
- Age
- 15y ago
Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21
- Price
- £91.08
- Rating
- 4.4/5
- Reviews
- 2,223
- Age
- 6y ago
Intex 28270 Rectangular Pool without Filter Pump 220 x 150 x 60 cm blue
- Price
- £56.19
- Rating
- 4.6/5
- Reviews
- 32,616
- Age
- 14y ago
Intex 8 ft x 20-inch Metal Frame Pool
- Price
- £45.76
- Rating
- 4.0/5
- Reviews
- 1,786
- Age
- 6y ago
Bestway Steel Pro MAX 10 x 30/3.05m x 76cm Pool Multicolor 1056406XXX21
- Price
- £71.65
- Rating
- 4.4/5
- Reviews
- 2,787
- Age
- 6y ago
Trending
90-day click momentum
Bestway Steel Pro MAX Frame Pool Set with Filter Pump Diameter 366 x 100 cm Light Grey Round Grey
- Price
- £344.81
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 6y ago
Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue
- Price
- £54.38
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 3y ago
Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £94.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £75.29
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Intex 10Ft X 30In Prism Frame Pool Black 26700NP
- Price
- £78.79
- Rating
- 4.2/5
- Reviews
- 1,240
- Age
- 8y ago
Newest
by launch dateBestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £75.29
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £94.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Steel Pro MAX 10 x 67 x 33/3.05m x 2.00m x 84cm Oval Pool Set
- Price
- £294.38
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 2y ago
Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue
- Price
- £54.38
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 3y ago
910 x 67 x 26/3.00m x 2.01m x 66cm Pool
- Price
- £68.28
- Rating
- 4.2/5
- Reviews
- 504
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
218
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
37%
Top 20: 69%
Open market
5%
- Bestway47%
- Intex42%
- FUNSICLE2%
- GALAXYER2%
- M.Y2%
- Dellonda1%
- Open — no brand owns it (6 brands, 5%)
Demand
Bestway Swimming Pool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 112.3×
Search terms
Top Bestway Swimming Pool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bestway swimming pool174K/yr
- 10ft swimming pool124K/yr
- intex pool124K/yr
- rectangle pool89K/yr
- 12ft swimming pool78K/yr
- 8ft pool73K/yr
- bestway pool84K/yr
- frame swimming pool65K/yr
- large swimming pool69K/yr
- above ground pool67K/yr
Reviews and returns
What reviews say buyers love and hate about Bestway Swimming Pool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute garbage
Poor quality pool avoid
Awful quality
Not durable
broke first use
I expected something durable
it developed a leak
Leaking
is now leaking
It's very small
Its huge
in the wrong size
Expensive - not worth the money
Cheap for a reason
bit pricey
Love
Excellent fit
Big enough for me
The size is perfect for families
Easy to install
Easy assemble
Easy to put up
Worth every penny
Excellent value for money
Good Value
The quality of the pool is very good
Excellent product
Great quality, so easy to set up i didnt even need my hubby to rescue me
Great pool very sturdy frame
Seems sturdy
Brilliant, sturdy pool
Return
0.7% Return rate 51% Fixable by listing
It's very small
Its huge
in the wrong size
it developed a leak
Leaking
is now leaking
all the water pours out
lets in water
Hard to get all the water out
The rubber around got broken
Miss Part and defective parts
Faulty product list out on monet for this as cant be fixed
Expensive - not worth the money
Cheap for a reason
bit pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bestway Swimming Pool questions
Answered from the same tracked data.