Bestway Swimming Pool

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

0.3%

Market size, estimated

£415Ka year

Peak month

July112.3× the quietest month

Top search term

bestway swimming pool174K searches a year

Listings sell for £111.78 on average, from £2.48 to £564.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £111.78 that is £11K to £28K a year per listing.

Average price

£111.78above the $15 to $100 sweet spot

Price range

£2.48–£564.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£11K–£28K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #37 within Pools, Hot Tubs & Supplies. It carries 4,886 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

66%

Out of stock, average day

5.7%

Average rank

#37in Pools, Hot Tubs & Supplies

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,886per listing

Listings tracked

58

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months