Is bestway swimming pool profitable to sell on Amazon United Kingdom?

The niche generates £415K/yr across 58 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (60/100).

How competitive is the bestway swimming pool niche?

12 brands and 218 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in bestway swimming pool?

Top complaints mined from reviews: Quality-Overall, Durability, Leak-Proof. The return rate is 0.7%.

When does demand for bestway swimming pool peak?

Demand peaks in May–Jun–Jul; the busiest month runs 112.3× the quietest.

What does it cost to enter the bestway swimming pool niche?

Listings span £2.48–£564.53; the average listing price is £111.78 (sweet spot $15–$100). The average incumbent carries 4,886 reviews — the moat a new listing must climb.

bestway swimming pool

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good£111.78

avg listing price — sweet spot $15–$100

Market size

Good£415K

£415K/yr · 1.4M searches

Review moat

Bad4,886.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad£2.48–£564.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United Kingdom niche tracking, bestway swimming pool is a £415K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

bestway swimming pool market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £894K–£1.1M; units × avg price
Conversion rate: 0.3%
Avg BSR: #37
Page quality: 0%
Prime: 66%
Sponsored: 71%
Out of stock: 5.7%
Avg brand age: 32 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

218

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

37%

Top 20: 69%

Open market

Bestway47%
Intex42%
FUNSICLE2%
GALAXYER2%
M.Y2%
Dellonda1%
Open — no brand owns it (6 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 112.3×

Open Trend

Top bestway swimming pool search terms

bestway swimming pool174K/yr >1,000%0.5% conv.
10ft swimming pool124K/yr >1,000%0.6% conv.
intex pool124K/yr >1,000%0.6% conv.
rectangle pool89K/yr >1,000%0.3% conv.
12ft swimming pool78K/yr >1,000%0.5% conv.
8ft pool73K/yr >1,000%0.6% conv.
bestway pool84K/yr >1,000%0.4% conv.
frame swimming pool65K/yr >1,000%0.5% conv.
large swimming pool69K/yr +860.1%0.2% conv.
above ground pool67K/yr >1,000%0.2% conv.

All search terms

Top bestway swimming pool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Intex Metal Frame Rectangular Swimming Pool 300 x 200 x 75cm Blue Above Ground Garden Pool for Kids and Family 3834L Water Capacity Puncture-Resistant 3-Ply Material Pump Not Included 28272NP

Intex£72.364.6★32,616 rev

Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21

Bestway£91.084.4★2,223 rev

Intex 28270 Rectangular Pool without Filter Pump 220 x 150 x 60 cm blue

Intex£56.194.6★32,616 rev

Intex 8 ft x 20-inch Metal Frame Pool

Intex£45.764.0★1,786 rev

Bestway Steel Pro MAX 10 x 30/3.05m x 76cm Pool Multicolor 1056406XXX21

Bestway£71.654.4★2,787 rev

Newest

by launch date

Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue

Bestway£75.2978 rev

4mo ago

Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue

Bestway£94.6578 rev

4mo ago

Steel Pro MAX 10 x 67 x 33/3.05m x 2.00m x 84cm Oval Pool Set

Bestway£294.3822 rev

2y ago

Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue

FUNSICLE£54.38261 rev

3y ago

910 x 67 x 26/3.00m x 2.01m x 66cm Pool

Bestway£68.28504 rev

3y ago

What buyers say about bestway swimming pool

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Excellent fit”

Assembly/Installation16%

“Easy to install”

Value For Money15%

“Worth every penny”

Quality-Overall12%

“The quality of the pool is very good”

Strength9%

“Great pool very sturdy frame”

Durability4%

“it held up well during use”

Water Resistance3%

“Fantastic waterproof goggles”

Advertised Vs Actual Product3%

“Exceeded my expectations”

Comfort-Overall2%

“They're really comfortable”

Ease Of Use2%

“ease of use”

What buyers complain about

Quality-Overall13%

“Absolute garbage”

Durability12%

“Not durable”

Leak-Proof10%

“it developed a leak”

Size-Overall8%

“It's very small”

Value For Money6%

“Expensive - not worth the money”

Filtration6%

“No filter”

Advertised Vs Actual Product5%

“Not as advertised”

Water Resistance5%

“all the water pours out”

Defective Material/Parts2%

“The rubber around got broken”

Strength2%

“Flimsy and single use”

Top return reasons

Size-Overall39%

Leak-Proof15%

Water Resistance6%

Defective Material/Parts5%

Value For Money4%

Functionality-Overall3%