bestway pump
Worth a lookShows demand growing >1,000% this quarter, but a small market ($25K/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£39.92avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£6.23–£116.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,744.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, bestway pump is a £25K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
bestway pump market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 74%
- Out of stock
- 11.4%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
41
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
9%
- Bestway64%
- Denash11%
- LIVIVO7%
- Vikye4%
- Elprico3%
- Mscomft3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 104.1×
Top bestway pump search terms
- pool filter pump bestway15K/yr
- bestway pump9K/yr
- bestway pump pool filter5K/yr
- filter pump for bestway 8ft fast set pool4K/yr
- avenli pool filter4K/yr
- bestway flowclear filter pump4K/yr
- flowclear filter pump3K/yr
Top bestway pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bestway Filter Pump Above Ground Pool Swimming Pool Accessory 3 028 L
Bestway£40.703.8★345 rev
Bestway 330gal Filter Pump for Above Ground Pool Complete Filter System for Pool
Bestway£29.463.8★345 rev
Denash 330 Gallons Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump High Efficiency Cartridge Electric Pool Filter for Above Ground Pools
Denash£22.870.0★0 rev
LIVIVO Swimming Pool Filter Pump for 8ft/10ft/12ft Fast Flow Action Set Steel Frame Pool Pump - Ideal for Outdoor Pool or Hot Tub - 300 Gal
LIVIVO£29.393.9★835 rev
Bestway 530gal Flowclear Filter Pump Above Ground Pool Cleaner for 1 100L14 300L Pools Includes Replaceable Cartridge 480gal/h System Flow Rate
Bestway£36.553.8★345 rev
Newest
by launch date
MENDUNER 330 GPH Pool Filter Pump Above Ground 16W Pool Filter Pump Complete Kit with Hose - Clear Water Circulation Quiet Sealed ABS Design for Small to Medium Pools
MENDUNER£28.120 rev
Yanmis 330 Gallons Ground Pool Filter Pump for Above Ground Inflatable Pool
Yanmis£21.220 rev
Denash 330 Gallons Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump High Efficiency Cartridge Electric Pool Filter for Above Ground Pools
Denash£22.870 rev
Vikye 330 Gallons Ground Pool Filter Pump Efficiently Swimming Pool Cartridge Filter Pump Pool Filter Ground Pool Cartridge Filter Pump System
Vikye£22.466 rev
Mallez Type I Filter Cartridge for Bestway Swimming Pool Replacement Filter Cartridge for Inflatable Swimming Pool 3.1 x 3.5 Inch Pack of 4
Mallez£13.9482 rev
Trending
90-day click momentumMENDUNER 330 GPH Pool Filter Pump Above Ground 16W Pool Filter Pump Complete Kit with Hose - Clear Water Circulation Quiet Sealed ABS Design for Small to Medium Pools
MENDUNER£28.120.0★
Bestway 530gal Flowclear Filter Pump Above Ground Pool Cleaner for 1 100L14 300L Pools Includes Replaceable Cartridge 480gal/h System Flow Rate
Bestway£36.553.8★
Denash 330 Gallons Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump High Efficiency Cartridge Electric Pool Filter for Above Ground Pools
Denash£22.870.0★
Jilong 530 Gallon Filter Pump Swimming Pools
AVENLI£41.434.3★
Evoio Pool Filter Pump Above Ground 530 Gallons Swimming Pool Filters Cartridge Pump Electric Pool Water Pump for Pools Sand Cleaning Tool Set
Evoio£41.584.2★
What buyers say about bestway pump
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install filters the pool lovely works really well”
“Worth the money”
“Fits fine”
“Great product and good seller”
“Works well when setup properly”
“Cleans well”
“Does the job”
“Fairly quiet”
“Great pump”
“It works well”
What buyers complain about
“one has bent already literally just from putting it on”
“Cheap and useless”
“This feels so flimsy”
“hasn't filtered it well at all”
“Did not fit”
“Didnt work”
“it continued to leak around the housing whenever it was switched on”
“was a waste of money”
“lasted less than a week before it became extremely noisy”
“filter was clogged with debris so rinsed it off refitted”
Top return reasons
Common questions
- Is bestway pump profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bestway pump niche?
- 11 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in bestway pump?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for bestway pump peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 104.1× the quietest.
- What does it cost to enter the bestway pump niche?
- Listings span £6.23–£116.02; the average listing price is £39.92 (sweet spot $15–$100). The average incumbent carries 1,745 reviews — the moat a new listing must climb.