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Bestway Pump

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $25K a year here, so Bestway Pump is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£25K/yr42K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
66%top-5 click share · 11 brands · 41 sellers

Flapen Score

Bestway Pump against its category

The dotted line is the Home & Garden average. Past it, Bestway Pump is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bestway Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bestway Pump 42K times last year and spent an estimated £25K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£25Ka year
Peak month
July104.1× the quietest month
Top search term
pool filter pump bestway15K searches a year

02 · Price

A sale here is worth £39.92.

Listings sell for £39.92 on average, from £6.23 to £116.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.92 that is £0 to £4K a year per listing.

Average price
£39.92inside the $15 to $100 sweet spot
Price range
£6.23–£116.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #91 within Pools, Hot Tubs & Supplies. It carries 1,745 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
53%
Out of stock, average day
11.4%
Average rank
#91in Pools, Hot Tubs & Supplies
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,745per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bestway Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

11 rising

Sellers

41

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

9%

  • Bestway64%
  • Denash11%
  • LIVIVO7%
  • Vikye4%
  • Elprico3%
  • Mscomft3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Bestway Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 104.1×

Search terms

Top Bestway Pump search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pool filter pump bestway15K/yr
  • bestway pump9K/yr
  • bestway pump pool filter5K/yr
  • filter pump for bestway 8ft fast set pool4K/yr
  • avenli pool filter4K/yr
  • bestway flowclear filter pump4K/yr
  • flowclear filter pump3K/yr

Reviews and returns

What reviews say buyers love and hate about Bestway Pump

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Filtration”
12%of negative reviews mention “Durability”
0.7%of orders come back
“one has bent already literally just from putting it on”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bestway Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data