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Bestway Pump

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $25K a year here, so Bestway Pump is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£25K/yr42K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
66%top-5 click share · 11 brands · 41 sellers

Flapen Score

Bestway Pump against its category

The dotted line is the Home & Garden average. Past it, Bestway Pump is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bestway Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bestway Pump 42K times last year and spent an estimated £25K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£25Ka year
Peak month
July104.1× the quietest month
Top search term
pool filter pump bestway15K searches a year

02 · Price

A sale here is worth £39.92.

Listings sell for £39.92 on average, from £6.23 to £116.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.92 that is £0 to £4K a year per listing.

Average price
£39.92inside the $15 to $100 sweet spot
Price range
£6.23–£116.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #91 within Pools, Hot Tubs & Supplies. It carries 1,745 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
53%
Out of stock, average day
11.4%
Average rank
#91in Pools, Hot Tubs & Supplies
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,745per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bestway Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

11 rising

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Bestway64%
  • Denash11%
  • LIVIVO7%
  • Vikye4%
  • Elprico3%
  • Mscomft3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Bestway Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 104.1×

Search terms

Top Bestway Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool filter pump bestway15K/yr
  • bestway pump9K/yr
  • bestway pump pool filter5K/yr
  • filter pump for bestway 8ft fast set pool4K/yr
  • avenli pool filter4K/yr
  • bestway flowclear filter pump4K/yr
  • flowclear filter pump3K/yr

Reviews and returns

What reviews say buyers love and hate about Bestway Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.14

one has bent already literally just from putting it on

Broke in less then 2 weeks

Broken

Quality-Overall12%

Cheap and useless

Rubbish, look elsewhere

Poor quality

Strength10%−0.11

This feels so flimsy

Not very powerful

Pump very weak

Filtration10%+1.42

hasn't filtered it well at all

its made no difference at all to the filtration

Filters are cheap

Size-Overall9%

Did not fit

Very short

They where to big

Love

Filtration16%+1.42

Easy to install filters the pool lovely works really well

Good filters

Fantastic pump / filter

Value For Money11%+0.58

Worth the money

Great value

Good price

Size-Overall11%

Fits fine

Easy enough to fit

Fits pool pump so ok

Quality-Overall10%

Great product and good seller

Excellent product

Good quality

Assembly/Installation10%+0.74

Works well when setup properly

Easy to install in minutes

Easy to set up

Return

0.7% Return rate 55% Fixable by listing

Size-Overall48%█▂█▄▅▄

Did not fit

Very short

They where to big

Functionality-Overall13%▁█▁▁▅▆

Didnt work

it doesn't work well

pool it won't work

Filtration8%▁█▁▂▃▄

hasn't filtered it well at all

its made no difference at all to the filtration

Filters are cheap

Durability5%▁▁▁█▂▆

one has bent already literally just from putting it on

Broke in less then 2 weeks

Broken

Defective Material/Parts4%▁▁▁▁▆█

FAQ

Common Bestway Pump questions

Answered from the same tracked data.