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Bestway 12ft Pool

Fail

Shoppers spend an estimated $17K a year here, so Bestway 12ft Pool is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£17K/yr25K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
53%top-5 click share · 7 brands · 66 sellers

Flapen Score

Bestway 12ft Pool against its category

The dotted line is the Home & Garden average. Past it, Bestway 12ft Pool is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bestway 12ft Pool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bestway 12ft Pool 25K times last year and spent an estimated £17K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
£17Ka year
Top search term
bestway 12ft pool6K searches a year

02 · Price

A sale here is worth £155.20.

Listings sell for £155.20 on average, from £19.23 to £387.36. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £155.20 that is £0 to £16K a year per listing.

Average price
£155.20above the $15 to $100 sweet spot
Price range
£19.23–£387.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #48 within Pools, Hot Tubs & Supplies. It carries 2,945 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
36%
Out of stock, average day
17.4%
Average rank
#48in Pools, Hot Tubs & Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,945per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bestway 12ft Pool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£662£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

66

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 93%

Open market

1%

  • Bestway80%
  • Intex13%
  • FUNSICLE2%
  • Walden Sports1%
  • Dellonda1%
  • Crystals1%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Bestway 12ft Pool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bestway 12ft pool6K/yr
  • pool 12ft5K/yr
  • 12ft swimming pool with filter pump4K/yr
  • 12 ft swimming pool bestway3K/yr
  • bestway steel pro max 12ft3K/yr
  • summer waves 12ft pool2K/yr

Reviews and returns

What reviews say buyers love and hate about Bestway 12ft Pool

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
22%of negative reviews mention “Filtration”
0.4%of orders come back
“useless filter”
A buyer, on “Filtration”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bestway 12ft Pool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data