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Bestway 12ft Pool

Fail

Shoppers spend only $17K a year here, so Bestway 12ft Pool is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£17K/yr25K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
53%top-5 click share · 7 brands · 66 sellers

Flapen Score

Bestway 12ft Pool against its category

The dotted line is the Home & Garden average. Past it, Bestway 12ft Pool is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bestway 12ft Pool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bestway 12ft Pool 25K times last year and spent an estimated £17K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
£17Ka year
Top search term
bestway 12ft pool6K searches a year

02 · Price

A sale here is worth £155.20.

Listings sell for £155.20 on average, from £19.23 to £387.36. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £155.20 that is £0 to £16K a year per listing.

Average price
£155.20above the $15 to $100 sweet spot
Price range
£19.23–£387.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #48 within Pools, Hot Tubs & Supplies. It carries 2,945 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
36%
Out of stock, average day
17.4%
Average rank
#48in Pools, Hot Tubs & Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,945per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bestway 12ft Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£662£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

66

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

1%

  • Bestway80%
  • Intex13%
  • FUNSICLE2%
  • Walden Sports1%
  • Dellonda1%
  • Crystals1%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Bestway 12ft Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bestway 12ft pool6K/yr
  • pool 12ft5K/yr
  • 12ft swimming pool with filter pump4K/yr
  • 12 ft swimming pool bestway3K/yr
  • bestway steel pro max 12ft3K/yr
  • summer waves 12ft pool2K/yr

Reviews and returns

What reviews say buyers love and hate about Bestway 12ft Pool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration22%−0.21

useless filter

Not a good filter

Filter issues

Leak-Proof11%

Leaking

Has a small leak unfortunately

the outlet bung was leaking quite rapidly so half the water was lost overnight

Durability10%−0.12

it had started to fall apart near where the holes are

Pump has already broken after less than a month

The pump failed after one week - it blew up

Quality-Overall8%+0.05

Awful product, the pool is fine

Cheap,

The only thing I would say is the cover isn't of great quality

Water Resistance5%−0.07

Consequently the pool water has gone green

Hard to get all the water out

Love

Value For Money25%+1.94

Worth every penny

Excellent value for money

Worth the money

Assembly/Installation22%+1.72

Set up was easy

Easy to install

Easy to assemble

Quality-Overall12%+0.05

Good quality and perfect for the hot weather

Good quality pool

Excellent product

Size-Overall10%+0.12

Excellent size

big enough for my 6 kids

Really good size for the kids

Strength8%+0.43

Very sturdy, easy to install, good value

very sturdy

Great pool very sturdy frame

Return

0.4% Return rate 56% Fixable by listing

Size-Overall47%▆█▆▆▅▄
Leak-Proof14%█▁▁▁▂▅

Leaking

Has a small leak unfortunately

the outlet bung was leaking quite rapidly so half the water was lost overnight

Defective Material/Parts5%▁▁▁▁▃█

1 pole bent already

Water Resistance5%▁▁▁▁▆█

Consequently the pool water has gone green

Hard to get all the water out

Filtration4%▁▁▁▁██

useless filter

Not a good filter

Filter issues

FAQ

Common Bestway 12ft Pool questions

Answered from the same tracked data.