Bestway 12ft Pool
FailShoppers spend only $17K a year here, so Bestway 12ft Pool is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £17K/yr25K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 66 sellers
Flapen Score
Bestway 12ft Pool against its category
The dotted line is the Home & Garden average. Past it, Bestway 12ft Pool is stronger. Inside it, weaker.
Market
The Bestway 12ft Pool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bestway 12ft Pool 25K times last year and spent an estimated £17K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £17Ka year
- Top search term
- bestway 12ft pool6K searches a year
02 · Price
A sale here is worth £155.20.
Listings sell for £155.20 on average, from £19.23 to £387.36. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £155.20 that is £0 to £16K a year per listing.
- Average price
- £155.20above the $15 to $100 sweet spot
- Price range
- £19.23–£387.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£16K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #48 within Pools, Hot Tubs & Supplies. It carries 2,945 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 36%
- Out of stock, average day
- 17.4%
- Average rank
- #48in Pools, Hot Tubs & Supplies
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,945per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Bestway 12ft Pool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £94.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago

Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21
- Price
- £91.08
- Rating
- 4.4/5
- Reviews
- 2,223
- Age
- 6y ago

Bestway Steel Pro MAX 12 x 30/3.66m x 76cm Pool Set multicolor
- Price
- £101.82
- Rating
- 4.4/5
- Reviews
- 2,223
- Age
- 6y ago

Bestway Steel Pro Max 12 x 48/3.66m x 1.22m Pool Set
- Price
- £387.36
- Rating
- 4.4/5
- Reviews
- 606
- Age
- 4y ago

Bestway Steel Pro MAX 12 x 39.5/3.66m x 1.00m Pool Set multicolor
- Price
- £213.33
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 6y ago
Trending
90-day click momentum
Bestway 56407 Steel Pro Above Ground 10ft x 30in | Frame Pool Set w/Filter Pump
- Price
- £242.29
- Rating
- 4.2/5
- Reviews
- 1,369
- Age
- 12y ago

Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm
- Price
- £90.44
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 1y ago

Funsicle 12ft x 30in Above Ground Activity Pool Outdoor Round Swimming Pool Ideal for up to 6 people Family Pool Includes Repair Patch 3.66m x 76cm - Blue
- Price
- £82.24
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 2y ago

Bestway 5614X Framepool Multicolor
- Price
- £250.90
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 5y ago

Dellonda 12ft Steel Frame Swimming Pool Round with Filter Pump Blue - DL20
- Price
- £89.24
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 5y ago
Newest
by launch date
Crystals Steel Pool 12ft x 30in Round Above Ground Swimming Pool Set Durable Steel Frame Easy Setup Outdoor Family Pool Strong PVC Liner Ideal Garden Summer Pool for Kids & Adults
- Price
- £68.32
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £94.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago

Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £75.29
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago

Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm
- Price
- £90.44
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 1y ago

Funsicle 12ft x 30in Above Ground Activity Pool Outdoor Round Swimming Pool Ideal for up to 6 people Family Pool Includes Repair Patch 3.66m x 76cm - Blue
- Price
- £82.24
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
66
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
1%
- Bestway80%
- Intex13%
- FUNSICLE2%
- Walden Sports1%
- Dellonda1%
- Crystals1%
- Open — no brand owns it (1 brand, 1%)
Search terms
Top Bestway 12ft Pool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bestway 12ft pool6K/yr
- pool 12ft5K/yr
- 12ft swimming pool with filter pump4K/yr
- 12 ft swimming pool bestway3K/yr
- bestway steel pro max 12ft3K/yr
- summer waves 12ft pool2K/yr
Reviews and returns
What reviews say buyers love and hate about Bestway 12ft Pool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
useless filter
Not a good filter
Filter issues
Leaking
Has a small leak unfortunately
the outlet bung was leaking quite rapidly so half the water was lost overnight
it had started to fall apart near where the holes are
Pump has already broken after less than a month
The pump failed after one week - it blew up
Awful product, the pool is fine
Cheap,
The only thing I would say is the cover isn't of great quality
Consequently the pool water has gone green
Hard to get all the water out
Love
Worth every penny
Excellent value for money
Worth the money
Set up was easy
Easy to install
Easy to assemble
Good quality and perfect for the hot weather
Good quality pool
Excellent product
Excellent size
big enough for my 6 kids
Really good size for the kids
Very sturdy, easy to install, good value
very sturdy
Great pool very sturdy frame
Return
0.4% Return rate 56% Fixable by listing
Leaking
Has a small leak unfortunately
the outlet bung was leaking quite rapidly so half the water was lost overnight
1 pole bent already
Consequently the pool water has gone green
Hard to get all the water out
useless filter
Not a good filter
Filter issues
Keep looking
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FAQ
Common Bestway 12ft Pool questions
Answered from the same tracked data.









