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Bestway 10ft Pool

Fail

The top 5 brands take 100% of clicks, so Bestway 10ft Pool is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£21K/yr49K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
52%top-5 click share · 3 brands · 115 sellers

Flapen Score

Bestway 10ft Pool against its category

The dotted line is the Home & Garden average. Past it, Bestway 10ft Pool is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bestway 10ft Pool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bestway 10ft Pool 49K times last year and spent an estimated £21K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.2%
Market size, estimated
£21Ka year
Peak month
July60.8× the quietest month
Top search term
bestway steel pro max11K searches a year

02 · Price

A sale here is worth £208.09.

Listings sell for £208.09 on average, from £1.65 to £699.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £208.09 that is £0 to £21K a year per listing.

Average price
£208.09above the $15 to $100 sweet spot
Price range
£1.65–£699.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£21K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #139 within Pools, Hot Tubs & Supplies. It carries 2,420 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
63%
Out of stock, average day
7.9%
Average rank
#139in Pools, Hot Tubs & Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,420per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bestway 10ft Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 84%

Open market

0%

  • Bestway89%
  • Intex10%
  • FUNSICLE1%
  • Open — no brand owns it (0%)

Demand

Bestway 10ft Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 60.8×

Search terms

Top Bestway 10ft Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bestway steel pro max11K/yr
  • 14ft pool7K/yr
  • 16ft swimming pool8K/yr
  • bestway steel pro6K/yr
  • pool 12ft5K/yr
  • steel pro max pool4K/yr
  • 10ft bestway pool3K/yr
  • summer waves 12ft pool2K/yr
  • bestway pool 10ft2K/yr

Reviews and returns

What reviews say buyers love and hate about Bestway 10ft Pool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.14

Pump has already broken after less than a month

it had started to fall apart near where the holes are

Lasted about an hour

Quality-Overall13%

Poor quality pool avoid

Poor quality

Cheap quality and breaks easy

Leak-Proof12%

Leaking

leaks

Has a small leak unfortunately

Filtration10%−0.08

Filter issues

Not a good filter

useless filter

Value For Money7%+1.14

Very expensive for what it is

a waste of money

Its not worth the money at all

Love

Assembly/Installation23%+2.33

Easy to put up

Set up was easy

Easy to install

Value For Money18%+1.14

Worth every penny

Excellent value for money

Good for the money

Quality-Overall13%

Great quality, delivered quickly

Excellent product

Good quality pool

Size-Overall13%+0.27

Excellent size

Excellent size pool

Really good size for the kids

Strength8%+0.76

very sturdy

The frame feels sturdy and well-built, and once assembled it holds its shape really well even when filled

Brilliant, sturdy pool

Return

0.3% Return rate 57% Fixable by listing

Size-Overall46%▆█▇▄▅▄

The item is way to big to send back

Too small

too big to send back

Leak-Proof12%█▁▁█▄▄

Leaking

leaks

Has a small leak unfortunately

Defective Material/Parts5%▁▁▁█▆█

Faulty product list out on monet for this as cant be fixed

Miss Part and defective parts

Does not stay on at all

Water Resistance4%▁▁▁▁▄█

because it was full of water we couldnt out it back in again so she foulen4 play it in due to it being sharp waste of money do not buy

Hard to get all the water out

loses half the water

Assembly/Installation4%▁▁▁▆██

FAQ

Common Bestway 10ft Pool questions

Answered from the same tracked data.