Best Friend Blanket
FailShoppers spend only $19K a year here, so Best Friend Blanket is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £19K/yr30K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 38%top-5 click share · 24 brands · 31 sellers
Flapen Score
Best Friend Blanket against its category
The dotted line is the Home & Garden average. Past it, Best Friend Blanket is stronger. Inside it, weaker.
Market
The Best Friend Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Best Friend Blanket 30K times last year and spent an estimated £19K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £19Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- best friend blanket12K searches a year
02 · Price
A sale here is worth £13.04.
Listings sell for £13.04 on average, from £7.04 to £16.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.04 that is £0 to £1K a year per listing.
- Average price
- £13.04under the $15 to $100 sweet spot
- Price range
- £7.04–£16.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 35.6% of listings are out of stock. The average listing ranks #613 within Home Textiles. It carries 120 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 35.6%
- Average rank
- #613in Home Textiles
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 120per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Best Friend Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PRSTENLY Friendship Gifts for Women 60 * 50in Fleece Blanket
- Price
- £12.81
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 1y ago

Best Friend Blanket Best Friend Birthday Gifts & Friendship Gift Bestie Birthday Gifts for Women 60x50 Ultra Soft Friend Blanket Heartwarming for Bestie BFF Soul Sister(150x130CM)
- Price
- £11.11
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago

AUYAO Best Friend Throw Bed Blanket - Friendship Gifts Bestie Gifts Ideas For Women - Unique Present - 59x51
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 1y ago

Best Friend Blanket Bestie Birthday Gifts for Women Friendship Gift to My Best Friend BBF Soul Sister My Friend Blankets 150x130CM (Purple)
- Price
- £12.03
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

Best Friend Blanket - Birthday Gift for Women - Friendship Throw to My Bestie Soul Sister - Friendship Gifts 50X60
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago
Trending
90-day click momentum
for Women Bestie Throws Blanket for Women Friendship Present for Woman Christmas Blanket 60x50 Inches
- Price
- £14.18
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 9mo ago

Birthday gift for Women Gifts Blanket for Her Birthday 130x150cm Happy Birthday Gifts for Her Unique Gifts Ideas for Her Friend Mom Sister Grandma and Wife
- Price
- £12.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago

Gifts for Bestie Friend Hug Blanket Ultra Soft Flannel Friendship Blanket for Best Close Friend Sister Novelty Birthday Christmas Friendship Gift 150X130CM (Khaki)
- Price
- £9.96
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 9mo ago

GoMelley Best Friend Birthday Gifts for Women Friend Definition Blanket
- Price
- £13.09
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 6mo ago

Birthday Gifts for Friend Women Female-Blanket 50X60in
- Price
- £15.86
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
QIANSSE Best Friend Birthday Gifts for Women Cozy
- Price
- £8.92
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 6mo ago

GoMelley Best Friend Birthday Gifts for Women Friend Definition Blanket
- Price
- £13.09
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 6mo ago

Best Friend Blanket Bestie Birthday Gifts for Women Friendship Gift to My Best Friend Long Distance Friendship Gift My Friend Blankets 100x75M (Purple)
- Price
- £9.84
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 9mo ago

for Women Bestie Throws Blanket for Women Friendship Present for Woman Christmas Blanket 60x50 Inches
- Price
- £14.18
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 9mo ago

Gifts for Bestie Friend Hug Blanket Ultra Soft Flannel Friendship Blanket for Best Close Friend Sister Novelty Birthday Christmas Friendship Gift 150X130CM (Khaki)
- Price
- £9.96
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
31
Top-5 brand share
51%
Top 20: 98%
Top-5 click share
38%
Top 20: 83%
Open market
44%
- PRSTENLY14%
- Funvalley Surperfect13%
- Tearmier10%
- Xiyingcai7%
- AUYAO7%
- Einanmut6%
Demand
Best Friend Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Best Friend Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- best friend blanket12K/yr
- friend blanket8K/yr
- bestie blanket5K/yr
- friends blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Best Friend Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not the thickest blanket going
thought it would be thicker
was not as thick as I thought it was going to be x
Disappointed in size looks like a tea towel
Product was to small
Tiny
suction packed and it was so creased it looked terrible
Slightly lighter in weight than was expected
wasnt thick softness was good although the material was coming away so quality wasnt the best I guess you get what you pay for
Love
Well made, arrived on time good quality, would recommend this seller
Amazing quality
Good condition and quality true to size
It's really fluffy
It's very soft
soft blanket
Thoughtful Gift
The gift was very much loved
Beautiful gift
As described
Exactly like the picture
exactly what I wanted
Good size
Good condition and quality true to size
the size perfect for wrapping yourself up in
Return
0.7% Return rate 28% Fixable by listing
The quality isn't as good as I'd hoped for a gift
Disappointed in size looks like a tea towel
Product was to small
Tiny
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Best Friend Blanket questions
Answered from the same tracked data.









