Bereavement Gifts
MaybeThe top 5 brands take only 24% of clicks. But demand is soft, at -15.3% this quarter, so Bereavement Gifts is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £181K/yr667K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 22%top-5 click share · 75 brands · 120 sellers
Flapen Score
Bereavement Gifts against its category
The dotted line is the Home & Garden average. Past it, Bereavement Gifts is stronger. Inside it, weaker.
Market
The Bereavement Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bereavement Gifts 667K times last year and spent an estimated £181K. The top 5 brands take 24% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 667K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £181Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- memorial gift112K searches a year
02 · Price
A sale here is worth £8.59.
Listings sell for £8.59 on average, from £3.06 to £26.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.59 that is £859 to £2K a year per listing.
- Average price
- £8.59under the $15 to $100 sweet spot
- Price range
- £3.06–£26.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £859–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #571 within Candles & Holders. It carries 153 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 93%
- Out of stock, average day
- 3.0%
- Average rank
- #571in Candles & Holders
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 101
04 · Newcomers
Amazon counts 2 of last year's 36 launches as successful.
36 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 36
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Bereavement Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sympathy Gift Memorial Gift Remembrance Gifts Candle Holders - Condolence Gifts Memorial Candles Bereavement Gifts for Loss of Mum Dad
- Price
- £10.23
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 2y ago

East of India Porcelain Matchbox Angel Those We Love Dont Disappear Sentimental Words Family Keepsake Gift Porcelain Keepsake Thinking of You Gift
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 3y ago

grief gift sympathy gift keepsake gift acrylic heart memorial plaque memorial memorial funeral decorations sorry for your loss gifts - Those we
- Price
- £4.23
- Rating
- 3.7/5
- Reviews
- 85
- Age
- 1y ago

Forget Me Not Memorial Pin Flower Design Funeral Favour Bereavement Gift Rememberance Brooch (1 x Memorial Pin)
- Price
- £6.20
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago

Virelle Grief Healing Crystal Set - Rose Quartz Amethyst Turquoise Obsidian Stones for Emotional Comfort Heart Healing Sleep & Protection - Memorial Sympathy Gift for Loss of Loved Ones
- Price
- £4.23
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago
Trending
90-day click momentum
Acrylic Heart Memorial Gift | Sympathy Gift with Comforting Quote | Durable Bereavement Gifts for Grief | Sorry for Your Loss Gifts with Black Box
- Price
- £5.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Bereavement Gifts Ceramic Heart Memorial Gift with Gold Cord and Gift Boxed Thinking of You Hanging Ornament Memorial Gifts for Bereavement and Remembranc
- Price
- £4.66
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 8mo ago

Sympathy Gift Memorial Heart Keepsake Thinking of You Gifts Grieving Gifts for Friend Heart Sympathy Sadness Grief Gift for Loss of Loved One Bereavement & Remembrance Keepsake (E)
- Price
- £4.61
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 9mo ago

WTOPP Pocket Hug From Heaven Memorial Gift For Loss of Mum Dad Son Daughter Husband Wife Grandad Grandma Brother Sister Sympathy Condolence Gifts
- Price
- £5.12
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago

Giftota Sympathy Gifts Baskets for Women Hug in a Box Care Package Sympathy Gifts for Loss of Loved One Get Well Soon Thinking of You Gift Memorial Condolences Grief Bereavement Present for Loss
- Price
- £22.54
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Newest
by launch date
Printperfect - Sympathy card loss card Thinking of you with sympathy sorry for your loss sending love card condolences card one day at a time
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 5mo ago

Acrylic Heart Memorial Gift | Sympathy Gift with Comforting Quote | Durable Bereavement Gifts for Grief | Sorry for Your Loss Gifts with Black Box
- Price
- £5.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Bereavement Gifts Ceramic Heart Memorial Gift with Gold Cord and Gift Boxed Thinking of You Hanging Ornament Memorial Gifts for Bereavement and Remembranc
- Price
- £4.66
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 8mo ago

WTOPP Pocket Hug From Heaven Memorial Gift For Loss of Mum Dad Son Daughter Husband Wife Grandad Grandma Brother Sister Sympathy Condolence Gifts
- Price
- £5.12
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago

Virelle Grief Healing Crystal Set - Rose Quartz Amethyst Turquoise Obsidian Stones for Emotional Comfort Heart Healing Sleep & Protection - Memorial Sympathy Gift for Loss of Loved Ones
- Price
- £4.23
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
75 rising
Sellers
120
Top-5 brand share
24%
Top 20: 64%
Top-5 click share
22%
Top 20: 56%
Open market
73%
- Old times6%
- Onperpoe5%
- East of India5%
- Virelle4%
- Cotswold Crafts By Emma4%
- Pomchick3%
Demand
Bereavement Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Bereavement Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- memorial gift112K/yr
- bereavement gifts93K/yr
- sympathy gift80K/yr
- remembrance gifts41K/yr
- memorial31K/yr
- dad memorial gifts29K/yr
- memorial gifts36K/yr
- loss of mother sympathy gifts32K/yr
- grief gifts32K/yr
- sorry for your loss gifts27K/yr
Reviews and returns
What reviews say buyers love and hate about Bereavement Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
Not fit for purpose
Actually bigger than I thought
The ribbon is also low quality
Makes it look cheap
Poor Quality
This was not worth the money
Looks expensive
Waste of money
Picture is deceiving
not as advertised
This looks nothing like the photo
Not very nice when its a gift
Cant send back as its for a memorial gift needed tomorrow
Not impressed and nowhere near suitable as a bereavement gift
Love
Cute gift
Beautiful gift
Sympathy gift
Lovely quality card and envelope
Good Quality
Extremely good quality great gift which brings comfort at the hardest times
Good value
Worth money
Excellent value
As advertised
Just what I wanted
As described
Great scent
Beautiful candle and smells lovely too
Absolutely gorgeous little gift box and smells amazing
Return
0.6% Return rate 39% Fixable by listing
Quite small
Not fit for purpose
Actually bigger than I thought
The ribbon is also low quality
Makes it look cheap
Poor Quality
print on front not centred well
awful printed the wrong way around
the print isnt good quality
Not very nice when its a gift
Cant send back as its for a memorial gift needed tomorrow
Not impressed and nowhere near suitable as a bereavement gift
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bereavement Gifts questions
Answered from the same tracked data.









