bereavement gifts
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Review moat
Great152.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.06–£26.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£181K£181K/yr · 667K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bereavement gifts is a £181K/yr Amazon United Kingdom market (667K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bereavement gifts market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £129K–£172K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #571
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 91%
- Out of stock
- 3.0%
- Avg brand age
- 26 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
75 rising
Sellers
120
Top-5 brand share
24%
Top 20: 64%
Top-5 click share
22%
Top 20: 56%
Open market
73%
- Old times6%
- Onperpoe5%
- East of India5%
- Virelle4%
- Cotswold Crafts By Emma4%
- Pomchick3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top bereavement gifts search terms
- memorial gift112K/yr
- bereavement gifts93K/yr
- sympathy gift80K/yr
- remembrance gifts41K/yr
- memorial31K/yr
- dad memorial gifts29K/yr
- memorial gifts36K/yr
- loss of mother sympathy gifts32K/yr
- grief gifts32K/yr
- sorry for your loss gifts27K/yr
Top bereavement gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sympathy Gift Memorial Gift Remembrance Gifts Candle Holders - Condolence Gifts Memorial Candles Bereavement Gifts for Loss of Mum Dad
Old times£10.234.6★264 rev
East of India Porcelain Matchbox Angel Those We Love Dont Disappear Sentimental Words Family Keepsake Gift Porcelain Keepsake Thinking of You Gift
East of India£5.414.4★158 rev
grief gift sympathy gift keepsake gift acrylic heart memorial plaque memorial memorial funeral decorations sorry for your loss gifts - Those we
Onperpoe£4.233.7★85 rev
Forget Me Not Memorial Pin Flower Design Funeral Favour Bereavement Gift Rememberance Brooch (1 x Memorial Pin)
Cotswold Crafts By Emma£6.204.6★150 rev
Virelle Grief Healing Crystal Set - Rose Quartz Amethyst Turquoise Obsidian Stones for Emotional Comfort Heart Healing Sleep & Protection - Memorial Sympathy Gift for Loss of Loved Ones
Virelle£4.234.4★14 rev
Newest
by launch date
Printperfect - Sympathy card loss card Thinking of you with sympathy sorry for your loss sending love card condolences card one day at a time
Printperfect£3.3618 rev
Acrylic Heart Memorial Gift | Sympathy Gift with Comforting Quote | Durable Bereavement Gifts for Grief | Sorry for Your Loss Gifts with Black Box
XETHI£5.110 rev
Bereavement Gifts Ceramic Heart Memorial Gift with Gold Cord and Gift Boxed Thinking of You Hanging Ornament Memorial Gifts for Bereavement and Remembranc
Zorbal£4.666 rev
WTOPP Pocket Hug From Heaven Memorial Gift For Loss of Mum Dad Son Daughter Husband Wife Grandad Grandma Brother Sister Sympathy Condolence Gifts
WTOPP£5.1216 rev
Virelle Grief Healing Crystal Set - Rose Quartz Amethyst Turquoise Obsidian Stones for Emotional Comfort Heart Healing Sleep & Protection - Memorial Sympathy Gift for Loss of Loved Ones
Virelle£4.2314 rev
Trending
90-day click momentumAcrylic Heart Memorial Gift | Sympathy Gift with Comforting Quote | Durable Bereavement Gifts for Grief | Sorry for Your Loss Gifts with Black Box
XETHI£5.110.0★
Bereavement Gifts Ceramic Heart Memorial Gift with Gold Cord and Gift Boxed Thinking of You Hanging Ornament Memorial Gifts for Bereavement and Remembranc
Zorbal£4.663.7★
Sympathy Gift Memorial Heart Keepsake Thinking of You Gifts Grieving Gifts for Friend Heart Sympathy Sadness Grief Gift for Loss of Loved One Bereavement & Remembrance Keepsake (E)
Dszemie£4.614.7★
WTOPP Pocket Hug From Heaven Memorial Gift For Loss of Mum Dad Son Daughter Husband Wife Grandad Grandma Brother Sister Sympathy Condolence Gifts
WTOPP£5.124.5★
Giftota Sympathy Gifts Baskets for Women Hug in a Box Care Package Sympathy Gifts for Loss of Loved One Get Well Soon Thinking of You Gift Memorial Condolences Grief Bereavement Present for Loss
Giftota£22.545.0★
What buyers say about bereavement gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Lovely quality card and envelope”
“Good value”
“As advertised”
“Great scent”
“This is beautiful lit up”
“Good size”
“Beautiful frame”
“A beautiful, simple design which was well received”
“Beautiful memorial”
What buyers complain about
“Quite small”
“The ribbon is also low quality”
“This was not worth the money”
“Picture is deceiving”
“Not very nice when its a gift”
“print on front not centred well”
“Cheap plastic”
“so I couldn't use it”
“The Mum sticker wasn't on straight”
“The design and wording is black”
Top return reasons
Common questions
- Is bereavement gifts profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 101 tracked products. 2 of 36 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bereavement gifts niche?
- 75 brands and 120 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 24% of demand.
- What do buyers complain about in bereavement gifts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for bereavement gifts peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bereavement gifts niche?
- Listings span £3.06–£26.36; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.