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Bereavement Gifts

Maybe

The top 5 brands take only 24% of clicks. But demand is soft, at -15.3% this quarter, so Bereavement Gifts is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£181K/yr667K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
22%top-5 click share · 75 brands · 120 sellers

Flapen Score

Bereavement Gifts against its category

The dotted line is the Home & Garden average. Past it, Bereavement Gifts is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bereavement Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bereavement Gifts 667K times last year and spent an estimated £181K. The top 5 brands take 24% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
667K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
3.2%
Market size, estimated
£181Ka year
Peak month
December2.3× the quietest month
Top search term
memorial gift112K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £3.06 to £26.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.59 that is £859 to £2K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£3.06–£26.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£859–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #571 within Candles & Holders. It carries 153 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
93%
Out of stock, average day
3.0%
Average rank
#571in Candles & Holders
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
101

04 · Newcomers

Amazon counts 2 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bereavement Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

75 rising

Sellers

120

Top-5 brand share

24%

Top 20: 64%

Top-5 click share

22%

Top 20: 56%

Open market

73%

  • Old times6%
  • Onperpoe5%
  • East of India5%
  • Virelle4%
  • Cotswold Crafts By Emma4%
  • Pomchick3%

Demand

Bereavement Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bereavement Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memorial gift112K/yr
  • bereavement gifts93K/yr
  • sympathy gift80K/yr
  • remembrance gifts41K/yr
  • memorial31K/yr
  • dad memorial gifts29K/yr
  • memorial gifts36K/yr
  • loss of mother sympathy gifts32K/yr
  • grief gifts32K/yr
  • sorry for your loss gifts27K/yr

Reviews and returns

What reviews say buyers love and hate about Bereavement Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.16

Quite small

Not fit for purpose

Actually bigger than I thought

Quality-Overall14%+0.78

The ribbon is also low quality

Makes it look cheap

Poor Quality

Value For Money7%0.00

This was not worth the money

Looks expensive

Waste of money

Advertised Vs Actual Product6%

Picture is deceiving

not as advertised

This looks nothing like the photo

Gifting Purpose5%+2.12

Not very nice when its a gift

Cant send back as its for a memorial gift needed tomorrow

Not impressed and nowhere near suitable as a bereavement gift

Love

Gifting Purpose26%+2.12

Cute gift

Beautiful gift

Sympathy gift

Quality-Overall24%+0.78

Lovely quality card and envelope

Good Quality

Extremely good quality great gift which brings comfort at the hardest times

Value For Money10%0.00

Good value

Worth money

Excellent value

Advertised Vs Actual Product6%

As advertised

Just what I wanted

As described

Smell4%+0.24

Great scent

Beautiful candle and smells lovely too

Absolutely gorgeous little gift box and smells amazing

Return

0.6% Return rate 39% Fixable by listing

Size-Overall29%▇▆▅▅█▄

Quite small

Not fit for purpose

Actually bigger than I thought

Quality-Overall15%▅▄▅█▄▃

The ribbon is also low quality

Makes it look cheap

Poor Quality

Defective Material/Parts12%▆▆▅▅▇█
Print Quality8%▁▅▇▅▆█

print on front not centred well

awful printed the wrong way around

the print isnt good quality

Gifting Purpose4%█▅▄▁▃▂

Not very nice when its a gift

Cant send back as its for a memorial gift needed tomorrow

Not impressed and nowhere near suitable as a bereavement gift

FAQ

Common Bereavement Gifts questions

Answered from the same tracked data.