Is benriner mandoline profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 14 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (42/100).

How competitive is the benriner mandoline niche?

4 brands and 66 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in benriner mandoline?

Top complaints mined from reviews: Ease Of Cleaning, Strength, Ease Of Use. The return rate is 1.1%.

What does it cost to enter the benriner mandoline niche?

Listings span £15.40–£74.90; the average listing price is £38.54 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.

benriner mandoline

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£38.54

avg listing price — sweet spot $15–$100

Price range

Incredible£15.40–£74.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,164.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Market size

Bad£65K

£65K/yr · 26K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, benriner mandoline is a £65K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

benriner mandoline market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: £39K–£48K; units × avg price
Conversion rate: 6.4%
Avg BSR: #1,567
Page quality: 0%
Prime: 86%
Sponsored: 50%
Out of stock: 4.9%
Avg brand age: 72 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Benriner84%
Niken8%
forest Originals5%
Vogue3%

Demand

Weekly Amazon search volume, last 31 weeks — -8.4% search growth over the last 90 days.

Open Trend

Top benriner mandoline search terms

benriner mandoline11K/yr -3.6%6.0% conv.
japanese mandolin10K/yr -8.3%5.5% conv.
benriner3K/yr -8.2%2.7% conv.
japanese mandoline2K/yr -35.8%5.3% conv.

All search terms

Top benriner mandoline products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Benriner Mandolin Vegetable Slicer 6.4cm Ivory - 3 interchangeable Stainless Steel Blades & Safety Guard - Japanese Handheld Mandolin Slicer for Shredding Slicing & Julienning Fruit & Vegetables

Benriner£31.084.6★4,844 rev

Benriner Super Standard Madoline Slicer with with 4 Japanese Stainless Steel Blades Almond

Benriner£44.324.6★531 rev

Japanese Slicer Vegetable Fruit Mandoline Cutter Kitchen Food Slicers

Niken£21.594.4★186 rev

Benriner Mandolin Vegetable Slicer 6.4cm White - 3 interchangeable Stainless Steel Blades & Safety Guard - Japanese Handheld Mandolin Slicer for Shredding Slicing & Julienning Fruit & Vegetables

Benriner£37.944.6★2,212 rev

Benriner Mandolin Vegetable Slicer 6.4cm Ivory - 3 interchangeable Stainless Steel Blades Catch Tray & Safety Guard - Japanese Handheld Mandolin for Slicing Shredding & Julienning Fruit & Veg

Benriner£34.584.5★316 rev

Newest

by launch date

Arnest Japanese Cabbage Slicer Mandoline 3-Blade Triple Wave Ultra-Thin Shredder for Tonkatsu-Style Slaw Stainless Steel Wave Blades Safety Holder Easy-Rinse Clean Compact Beige Made in Japan

forest Originals£15.4098 rev

1y ago

Benriner BN-3GR Japanese Handheld Mandolin Slicer with Three Interchangeable Stainless-Steel Blades-Ivory Vegetable Fruit Cutter Peeler Stainless Steel Green Catch Tray

Benriner£39.4485 rev

3y ago

Benriner No.64 Japanese Mandolin Ivory Vegetable Slicer

Benriner£39.38484 rev

7y ago

Benriner Super Standard Madoline Slicer with with 4 Japanese Stainless Steel Blades Almond

Benriner£44.32531 rev

7y ago

Japanese Slicer Vegetable Fruit Mandoline Cutter Kitchen Food Slicers

Niken£21.59186 rev

9y ago

What buyers say about benriner mandoline

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness22%

“Very sharp”

Ease Of Use17%

“Easy to use”

Quality-Overall14%

“Superb piece of kit”

Precision Of Cut8%

“Brilliant mandoline slicer resulting in ultra thin slices / shreds”

Instructions/User Manual/Troubleshooting7%

“The instructions are good with both Japanese and English text and clear diagrams”

Locally Manufactured7%

“I highly recommend this quality Japanese product”

Thickness5%

“The blades are so sharp Comes with 3 different blades; Thick, Medium and Thin for all types of shredding, so you can adjust the thickness”

Ease Of Cleaning5%

“easy clean”

Strength3%

“It is rock solid”

Adjustability/Rotatability/Reclining3%

“easily adjustable”

What buyers complain about

Ease Of Cleaning25%

“harder to clean”

Strength13%

“Feels far too flimsy for something that has sharp blades”

Ease Of Use13%

“very difficult to unscrew”

Size-Overall8%

“Bit narrower than expected”

Thickness4%

“It would not keep the thickness setting”

Jamming/Clogging4%

“causing the food to jam in the blade”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product11%

Product Condition8%

Strength6%

Quality-Overall5%

Functionality-Overall5%

Color4%

Thickness3%

Ease Of Use3%

Storage Capacity3%

Common questions

Is benriner mandoline profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 14 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (42/100).
How competitive is the benriner mandoline niche?: 4 brands and 66 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in benriner mandoline?: Top complaints mined from reviews: Ease Of Cleaning, Strength, Ease Of Use. The return rate is 1.1%.
What does it cost to enter the benriner mandoline niche?: Listings span £15.40–£74.90; the average listing price is £38.54 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.