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Benriner Mandoline

Fail

The top 5 brands take 100% of clicks, so Benriner Mandoline is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£65K/yr26K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
72%top-5 click share · 4 brands · 66 sellers

Flapen Score

Benriner Mandoline against its category

The dotted line is the Home & Garden average. Past it, Benriner Mandoline is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benriner Mandoline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Benriner Mandoline 26K times last year and spent an estimated £65K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
6.4%
Market size, estimated
£65Ka year
Top search term
benriner mandoline11K searches a year

02 · Price

A sale here is worth £38.54.

Listings sell for £38.54 on average, from £15.40 to £74.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £38.54 that is £4K to £10K a year per listing.

Average price
£38.54inside the $15 to $100 sweet spot
Price range
£15.40–£74.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,567 within Peeling, Grating & Slicing Tools. It carries 1,165 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
4.9%
Average rank
#1,567in Peeling, Grating & Slicing Tools
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,165per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Benriner Mandoline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Benriner84%
  • Niken8%
  • forest Originals5%
  • Vogue3%

Demand

Benriner Mandoline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Benriner Mandoline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benriner mandoline11K/yr
  • japanese mandolin10K/yr
  • benriner3K/yr
  • japanese mandoline2K/yr

Reviews and returns

What reviews say buyers love and hate about Benriner Mandoline

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning25%+0.56

harder to clean

Strength13%−0.12

Feels far too flimsy for something that has sharp blades

Ease Of Use13%−0.05

very difficult to unscrew

Size-Overall8%+0.09

Bit narrower than expected

It was narrower than I thought

Thickness4%+0.36

It would not keep the thickness setting

Love

Sharpness22%+1.54

Very sharp

Very sharp blade

The blades are so sharp Comes with 3 different blades; Thick, Medium and Thin for all types of shredding, so you can adjust the thickness

Ease Of Use17%−0.05

Easy to use

Simple product

Really easily - brilliant little device

Quality-Overall14%+0.93

Superb piece of kit

I bought a cheaper V Slicer as it got decent reviews

Excellent quality product

Precision Of Cut8%+0.46

Brilliant mandoline slicer resulting in ultra thin slices / shreds

This is a real precision slicer built for serious cooks

First mandolins slicer Ive ever felt safe using

Instructions/User Manual/Troubleshooting7%−0.26

The instructions are good with both Japanese and English text and clear diagrams

Lovely product, easy to swap blades and use, if your not sure using the instructions the just use you tube for a quick easy guide

Return

1.1% Return rate 60% Fixable by listing

Size-Overall36%▁▇▆██▄

Bit narrower than expected

It was narrower than I thought

Advertised Vs Actual Product11%▁▂▂█▄▄
Product Condition8%▁▃▃▁█▄
Strength6%█▁▁▁▁▃

Feels far too flimsy for something that has sharp blades

Quality-Overall5%▁▃█▁▁▃

FAQ

Common Benriner Mandoline questions

Answered from the same tracked data.