bench cushion
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£21.87avg listing price — sweet spot $15–$100
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Price range
Great£7.48–£59.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great493.76avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay£120K£120K/yr · 725K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bench cushion is a £120K/yr Amazon United Kingdom market (725K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
bench cushion market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 86%
- Out of stock
- 6.9%
- Avg brand age
- 34 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
22
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
47%
Top 20: 83%
Open market
28%
- OHS27%
- Crescent Textile19%
- Pinkfairy8%
- Pcevathiy6%
- TaiBest6%
- HOMESCAPES5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +99.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
Top bench cushion search terms
- bench cushion248K/yr
- garden bench cushion94K/yr
- bench cushion outdoor71K/yr
- outdoor bench cushion48K/yr
- garden bench cushions33K/yr
- bench cushions26K/yr
- garden bench cushions 2 seater16K/yr
- bench seat cushion26K/yr
- waterproof bench cushion17K/yr
- outdoor bench cushions waterproof14K/yr
Top bench cushion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Bench Cushion Grey Geometric 2 Seater Garden Bench Cushion Seat Pad for Patio Kitchen Garden Furniture Cushions Soft Waterproof Comfy Dining Bench Indoor Outdoor Cushions
OHS£10.343.8★465 rev
Crescent Textile 100% Waterproof Garden Bench Cushion 2/3/4 Seater Outdoor Long Bench Seat Pad for Lawn & Garden Patio Office Coffee Shop with Removable Cover (2 Seater 108cm x 45cm x 5cm Green)
Crescent Textile£18.254.4★760 rev
Pinkfairy Outdoor Water-Resistant Bench Rattan Cushion Pad for Garden 2/3/4 Seater 108/143/170cm Thick Long Bench Chair Cushions Pad for Swing Patio (2 Seater-108x45x6cm Charcoal Grey)
Pinkfairy£18.564.4★361 rev
TaiBest Outdoor Bench Cushion Tufted Patio Seat Pad for Garden Bench Porch Swing Indoor/Outoor Furniture (Blue 122X46X10cm)
TaiBest£22.964.8★43 rev
HOMESCAPES Olive Green Garden Bench Cushion 2 Seater Seat Pad for Patio Furniture Kitchen or Dining Bench Indoor & Outdoor Use Comfortable 100% Cotton Modern Tufted Style Thick Cushion 108cm Wide
HOMESCAPES£17.844.5★2,483 rev
Newest
by launch date
100% Waterproof Garden Bench Cushion 2/3/4 Seater Outdoor Long Bench Seat Pad for Lawn & Garden Patio Office Coffee Shop with Removable Cover (2 Seater 108cm x 45cm x 5cm Dark Grey)
iSTYLE MODE BETTER HOME CHOICE£18.141,204 rev
Aocase Outdoor Bench Cushion - 120cm/150cm/100cm/90cm x 35cm/30cm Non-Slip Washable Cover Zippered Removable High-Resilience Foam for Garden Benches Bay Windows Long Chairs Dark Gray 65x30cm
Aocase£7.4822 rev
GOZYLA Bench Cushion Outdoor Garden Waterproof for Furniture Storage Box
GOZYLA£25.9155 rev
OHS Bench Cushion Stripe 2 Seater Garden Bench Cushion Seat Pad for Patio Kitchen Garden Furniture Cushions Soft Waterproof Comfy Dining Bench Indoor Outdoor Cushions Sage/Cream
OHS£10.86465 rev
OHS Garden Bench Cushion 2 Seater Tile Print Bench Cushion Seat Pad for Patio Kitchen Garden Furniture Cushions Soft Waterproof Comfy Dining Bench Indoor Outdoor Cushions Natural
OHS£8.19465 rev
Trending
90-day click momentum100% Waterproof Garden Bench Cushion 2/3/4 Seater Outdoor Long Bench Seat Pad for Lawn & Garden Patio Office Coffee Shop with Removable Cover (2 Seater 108cm x 45cm x 5cm Dark Grey)
iSTYLE MODE BETTER HOME CHOICE£18.144.4★
OHS Bench Cushion Stripe 2 Seater Garden Bench Cushion Seat Pad for Patio Kitchen Garden Furniture Cushions Soft Waterproof Comfy Dining Bench Indoor Outdoor Cushions Sage/Cream
OHS£10.863.8★
ZxrFxr Outdoor Garden Bench Cushion: 2/3/4 Seater Waterproof 8cm Thick Foam Seat Cushion Long Bench Cushion for Patio Garden Furniture Weather Ready Outdoor Decor (Dark Grey 107x46x8cm)
ZxrFxr£24.964.6★
OHS Garden Bench Cushion 2 Seater Tile Print Bench Cushion Seat Pad for Patio Kitchen Garden Furniture Cushions Soft Waterproof Comfy Dining Bench Indoor Outdoor Cushions Natural
OHS£8.193.8★
Aocase Outdoor Bench Cushion - 120cm/150cm/100cm/90cm x 35cm/30cm Non-Slip Washable Cover Zippered Removable High-Resilience Foam for Garden Benches Bay Windows Long Chairs Dark Gray 65x30cm
Aocase£7.484.6★
What buyers say about bench cushion
What buyers praise and complain about, mined from review topics.What buyers love
“Really well made”
“Bench Cushion”
“And comfortable”
“Fits perfectly”
“Value for money”
“Definitely waterproof”
“Good colour”
“The cushion itself is impressively thick”
“Better than expected”
“material good quality”
What buyers complain about
“doubtful quality control”
“a very hard cushion”
“Not as thick as they look”
“you ordered it too big”
“Not water proof”
“there is not a hint of pink on what was just delivered”
“A little overpriced for what it is, perhaps, But otherwise recommended”
“Very cheap material”
“A little thin”
“so a bit flimsy”
Top return reasons
Common questions
- Is bench cushion profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 37 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (65/100).
- How competitive is the bench cushion niche?
- 21 brands and 22 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in bench cushion?
- Top complaints mined from reviews: Quality-Overall, Cushion, Thickness. The return rate is 0.2%.
- When does demand for bench cushion peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
- What does it cost to enter the bench cushion niche?
- Listings span £7.48–£59.41; the average listing price is £21.87 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.