Skip to content

Bench Cushion

Pass

Bench Cushion scores 65 out of 100, a Pass. Shoppers spend $120K a year here, search demand grew +99.4% this quarter, and returns run at 0.2% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£120K/yr725K searches / yr
90-day growth
+99.4%search demand this quarter
Competition
47%top-5 click share · 21 brands · 22 sellers

Flapen Score

Bench Cushion against its category

The dotted line is the Home & Garden average. Past it, Bench Cushion is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bench Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bench Cushion 725K times last year and spent an estimated £120K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
725K
Growth, 90 days vs prior 90
+99.4%
Conversion, latest week
0.8%
Market size, estimated
£120Ka year
Peak month
May4.9× the quietest month
Top search term
bench cushion248K searches a year

02 · Price

A sale here is worth £21.87.

Listings sell for £21.87 on average, from £7.48 to £59.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £21.87 that is £0 to £2K a year per listing.

Average price
£21.87inside the $15 to $100 sweet spot
Price range
£7.48–£59.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #28 within Garden Furniture & Accessories. It carries 494 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
30%
Out of stock, average day
6.9%
Average rank
#28in Garden Furniture & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
494per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bench Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

22

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

47%

Top 20: 83%

Open market

28%

  • OHS27%
  • Crescent Textile19%
  • Pinkfairy8%
  • Pcevathiy6%
  • TaiBest6%
  • HOMESCAPES5%

Demand

Bench Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Bench Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bench cushion248K/yr
  • garden bench cushion94K/yr
  • bench cushion outdoor71K/yr
  • outdoor bench cushion48K/yr
  • garden bench cushions33K/yr
  • bench cushions26K/yr
  • garden bench cushions 2 seater16K/yr
  • bench seat cushion26K/yr
  • waterproof bench cushion17K/yr
  • outdoor bench cushions waterproof14K/yr

Reviews and returns

What reviews say buyers love and hate about Bench Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.15

doubtful quality control

Disappointing quality

Cheap quality

Cushion10%

a very hard cushion

Non existent cushion

but not much padding

Thickness8%−0.12

Not as thick as they look

Thicker than I expected

Really thin material

Size-Overall8%+0.30

you ordered it too big

Completely the wrong size to what I ordered

Very small

Water Resistance8%−0.15

Not water proof

Not waterproof

it's not, the polyester material is thin and let's even a splash of water soak through

Love

Quality-Overall21%+1.15

Really well made

Excellent product

The quality of the cover is amazing

Cushion16%

Bench Cushion

BENCH CUSHION

Comfy cushion

Comfort-Overall12%+0.97

And comfortable

is very comfortable to use

really comfy as it gets quite thick

Size-Overall9%+0.30

Fits perfectly

It's true to size and fits well

Perfect size as ordered

Value For Money7%+1.03

Value for money

Excellent value

Money well spent

Return

0.2% Return rate 55% Fixable by listing

Size-Overall35%█▅████

you ordered it too big

Completely the wrong size to what I ordered

Very small

Quality-Overall13%█▇▂▂▂▂

doubtful quality control

Disappointing quality

Cheap quality

Color11%▁▁▇▇█▆

there is not a hint of pink on what was just delivered

Excellent apart from wrong colour

The colours available didnt represent the actual colour that arrived

Cushion9%▁▁▅█▆▃

a very hard cushion

Non existent cushion

but not much padding

Material Quality5%▁▁██▄█

Very cheap material

Poor quality material

Really thin material

FAQ

Common Bench Cushion questions

Answered from the same tracked data.