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Beldray Vacuum Cleaner

Fail

The top 5 brands take 100% of clicks, so Beldray Vacuum Cleaner is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£93K/yr90K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
56%top-5 click share · 3 brands · 22 sellers

Flapen Score

Beldray Vacuum Cleaner against its category

The dotted line is the Home & Garden average. Past it, Beldray Vacuum Cleaner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beldray Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beldray Vacuum Cleaner 90K times last year and spent an estimated £93K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
2.3%
Market size, estimated
£93Ka year
Top search term
beldray cordless vacuum cleaner27K searches a year

02 · Price

A sale here is worth £45.41.

Listings sell for £45.41 on average, from £7.62 to £117.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.41 that is £0 to £5K a year per listing.

Average price
£45.41inside the $15 to $100 sweet spot
Price range
£7.62–£117.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #159 within Vacuums & Floor Care. It carries 1,143 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
57%
Out of stock, average day
11.0%
Average rank
#159in Vacuums & Floor Care
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,143per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Beldray Vacuum Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

0%

  • Beldray95%
  • Amazon Basics4%
  • VYTRONIX2%
  • Open — no brand owns it (0%)

Demand

Beldray Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Beldray Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beldray cordless vacuum cleaner27K/yr
  • beldray26K/yr
  • beldray vacuum cleaner29K/yr
  • beldray hoover5K/yr
  • beldray cordless vacuum4K/yr

Reviews and returns

What reviews say buyers love and hate about Beldray Vacuum Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.22

broke after a few months

Broke on first use

Broke after 1 time using

Battery Life11%−0.14

the battery is terrible

Poor battery life

Battery wont change after charging one

Charging9%−0.12

does not charge

not able to take a charge

Not charging

Quality-Overall6%

Poor quality and flimsy

Poor quality

really poor quality - fell apart within a month

Ease Of Cleaning4%+0.65

Doesn't clean as well as promised

Hard to clean

Not particularly effective at cleaning

Love

Value For Money21%+1.42

Money well spent

Excellent value for money

Excellent Value for money

Weight Light16%+1.40

I'm really impressed with this cordless vacuum – it's lightweight

Very good lightweight vacuum cleaner

Lightweight and easy to use

Ease Of Cleaning12%+0.65

Cleans perfectly

cleans well

Handy little mop

Ease Of Use10%+0.36

Convenient to use

Easy to operate

Easy to handle

Quality-Overall7%

really well made

Excellent product

Despite that, it was a really good product, and I was very happy with its performance

Return

1.8% Return rate 13% Fixable by listing

Functionality-Overall23%█▆▆▇▅█

Didnt work well

Was not doing its job

doesn't work

Size-Overall9%▆▆█▇▅▃

its a big but

Very small

Pole is too short

Charging8%▅▇▅▆█▄

does not charge

not able to take a charge

Not charging

Strength6%▂▅▃▃▄█

Too flimsy

Not that strong

Flimsy

Quality-Overall6%▃▆▇▄█▅

Poor quality and flimsy

Poor quality

really poor quality - fell apart within a month

FAQ

Common Beldray Vacuum Cleaner questions

Answered from the same tracked data.