How competitive is the Beldray Vacuum Cleaner niche on Amazon United Kingdom?

3 brands and 22 sellers compete in Beldray Vacuum Cleaner on Amazon United Kingdom. The top 5 Beldray Vacuum Cleaner products take 56% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Beldray Vacuum Cleaner niche?

Beldray Vacuum Cleaner sells for £45.41 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.62–£117.77. The average incumbent carries 1,143 reviews — the moat a new listing must climb.

Beldray Vacuum Cleaner

brand-locked demand (top 5 brands take 100% of clicks) — Beldray Vacuum Cleaner doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Beldray Vacuum Cleaner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beldray Vacuum Cleaner is a £93K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Beldray Vacuum Cleaner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.4% over the last 90 days and 2.3% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr3K

Search volume / yr-20.4%90K

Conversion rate2.3%

Avg price£45.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 22

Top-5 product click share56%

Open market0%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 28 products

Top Beldray Vacuum Cleaner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Beldray 2 in 1 Upright Vacuum Cleaner Corded Handheld Vacuum Cleaner Lightweight Bagless with 1L Dust Tank HEPA Filter 600W Crevice and Brush Tools Stairs Upholstery and Car

Price: £22.96
Rating: 4.1/5
Reviews: 5,464
Age: 7y ago

Beldray Airgility Cordless Vacuum Cleaner 100W 22.2V Rechargeable Converts to Handheld 1.2L Dust Capacity 710kPa Suction 40-Minute Runtime Lightweight with Spare HEPA Filter Titanium

Price: £57.61
Rating: 4.3/5
Reviews: 1,312
Age: 3y ago

Beldray AirRapid Flex Cordless Stick Vacuum Cleaner 22.2V 35 Min Run Time

Price: £57.95
Rating: 4.5/5
Reviews: 11
Age: 1y ago

Beldray Airgility Pet Plus - Cordless Stick Vacuum 22.2V Rechargeable Upright & Handheld Cleaner Motorised LED Floor Brush 1.2L Dust Tank Pet & Crevice Tool 150 Years Platinum Edition

Price: £65.57
Rating: 4.3/5
Reviews: 214
Age: 4y ago

Beldray BEL01096 Airlite Handheld Vacuum Rechargeable Cordless Vac Lightweight Portable Mini Car Vacuum Cleaner Countertop Storage/Charging Base HEPA Filter 11.1 V 2 Speed Settings Graphite

Price: £35.46
Rating: 4.5/5
Reviews: 322
Age: 5y ago

Newest

by launch date

Beldray 2 In 1 Stick Vacuum Cleaner 600W 1L HEPA Filter

Price: £20.54
Rating: 4.1/5
Reviews: 5,464
Age: 2mo ago

Beldray AiroEase Cordless Stick Vacuum Cleaner 22.2V 35 Min Runtime Blue

Price: £53.43
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Beldray SwiftAir Stick Vacuum Cleaner 600W Corded Multi Surface Floor Head

Price: £33.86
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Beldray Nova Digital Handheld Vacuum Cleaner Cordless 11.1V HEPA

Price: £45.46
Rating: 4.5/5
Reviews: 6
Age: 8mo ago

Beldray Airgility Pro Cordless Stick Vacuum Cleaner 22.2V 1.2L Bin

Price: £67.08
Rating: 3.3/5
Reviews: 6
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

Beldray95%
Amazon Basics4%
VYTRONIX2%
Open — no brand owns it (0%)

Beldray Vacuum Cleaner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR2.3%Products28Brands3Top 5 Brands100%OOS Rate11.0%Rating4.1★Reviews1,143Avg BSR#159

Top Beldray Vacuum Cleaner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beldray cordless vacuum cleaner27K/yr -25.6%2.1% conv.
beldray26K/yr +4.5%0.5% conv.
beldray vacuum cleaner29K/yr -42.1%2.9% conv.
beldray hoover5K/yr -2.3%3.1% conv.
beldray cordless vacuum4K/yr -30.6%0.5% conv.

What reviews say buyers love and hate about Beldray Vacuum Cleaner

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Value For Money21%

“Money well spent”

Weight Light16%

“I'm really impressed with this cordless vacuum – it's lightweight”

Ease Of Cleaning12%

“Cleans perfectly”

Ease Of Use10%

“Convenient to use”

Quality-Overall7%

“really well made”

What buyers complain about

61% of reviews

Durability13%

“broke after a few months”

Battery Life11%

“the battery is terrible”

Charging9%

“does not charge”

Quality-Overall6%

“Poor quality and flimsy”

Ease Of Cleaning4%

“Doesn't clean as well as promised”

Beldray Vacuum Cleaner return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

23%

2Size-Overall

3Charging

4Strength

5Quality-Overall

Common Beldray Vacuum Cleaner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beldray Vacuum Cleaner 44/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.

Beldray Vacuum Cleaner buyers on Amazon United Kingdom complain most about Durability, Battery Life, Charging, the themes mined from the niche's reviews. Its return rate is 1.8%.