Beldray Air Cooler
MaybeSearch demand grew >1,000% this quarter. But shoppers spend only $5K a year here, so Beldray Air Cooler is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £5K/yr27K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 16 sellers
Flapen Score
Beldray Air Cooler against its category
The dotted line is the Home & Garden average. Past it, Beldray Air Cooler is stronger. Inside it, weaker.
Market
The Beldray Air Cooler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beldray Air Cooler 27K times last year and spent an estimated £5K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £5Ka year
- Peak month
- June169.4× the quietest month
- Top search term
- beldray air cooler26K searches a year
02 · Price
A sale here is worth £81.30.
Listings sell for £81.30 on average, from £37.23 to £164.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £81.30 that is £0 to £8K a year per listing.
- Average price
- £81.30inside the $15 to $100 sweet spot
- Price range
- £37.23–£164.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #51 within Heating, Cooling & Air Quality. It carries 112 reviews at 2.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 11%
- Out of stock, average day
- 44.2%
- Average rank
- #51in Heating, Cooling & Air Quality
- Average rating
- 2.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Beldray Air Cooler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beldray Portable Air Cooler - 6L Cooling Fan 3 Speeds Swing Function 2 Ice Packs Included for Cool Air Flow Dual Fill Water Tank Carry Handle 360 Wheels Ioniser
- Price
- £68.99
- Rating
- 3.9/5
- Reviews
- 306
- Age
- 3y ago
BLACK+DECKER Smart Digital Air Cooler App & Remote Control Weekly Programmable Timer 3 Airflow Modes Portable with 6L Water Tank BXAC65014GB
- Price
- £69.79
- Rating
- 2.8/5
- Reviews
- 248
- Age
- 5mo ago
3-IN-1 Portable Evaporative Air Cooler Remote Control Air Conditioner Fan with 15L Tank 3 Speeds 7.5H Timer 120 Oscillation Low Energy Cooling Fan for Home Bedroom Office
- Price
- £75.33
- Rating
- 2.6/5
- Reviews
- 15
- Age
- 3mo ago
Portable Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation For Office Bedroom
- Price
- £91.31
- Rating
- 1.6/5
- Reviews
- 8
- Age
- 3w ago
URBNTECH Portable Air Cooler Fan with Remote 3-in-1 Air Conditioner Ice Water Cooling Humidifier 3 Speed Settings 4-Hour Timer Energy-Efficient Ideal for Home Office or Bedroom
- Price
- £43.95
- Rating
- 3.3/5
- Reviews
- 127
- Age
- 1y ago
Trending
90-day click momentum
3-in-1 Evaporative Air Cooler with Remote Control 15L Water Tank Evaporative Cooling Fan with 3 Speeds 3 Wind Modes 7.5H Timer & 120 Oscillation Portable Room Cooler
- Price
- £79.88
- Rating
- 1.6/5
- Reviews
- 30
- Age
- 1mo ago
BLACK+DECKER Smart Digital Air Cooler App & Remote Control Weekly Programmable Timer 3 Airflow Modes Portable with 6L Water Tank BXAC65014GB
- Price
- £69.79
- Rating
- 2.8/5
- Reviews
- 248
- Age
- 5mo ago
Portable Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation For Office Bedroom
- Price
- £91.31
- Rating
- 1.6/5
- Reviews
- 8
- Age
- 3w ago
3-IN-1 Portable Evaporative Air Cooler Remote Control Air Conditioner Fan with 15L Tank 3 Speeds 7.5H Timer 120 Oscillation Low Energy Cooling Fan for Home Bedroom Office
- Price
- £75.33
- Rating
- 2.6/5
- Reviews
- 15
- Age
- 3mo ago
Evaporative Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation Portable Room Cooler For Office Bedroom
- Price
- £100.40
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 3w ago
Newest
by launch datePortable Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation For Office Bedroom
- Price
- £91.31
- Rating
- 1.6/5
- Reviews
- 8
- Age
- 3w ago
Evaporative Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation Portable Room Cooler For Office Bedroom
- Price
- £100.40
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 3w ago
Hoseless Portable Evaporative Air Cooler 15L Ventless 3-in-1 Air Cooler for Home Office Adjustable 3 Speed Levels Energy Efficient Compact and Lightweight Design (White)
- Price
- £164.82
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago
3-in-1 Evaporative Air Cooler with Remote Control 15L Water Tank Evaporative Cooling Fan with 3 Speeds 3 Wind Modes 7.5H Timer & 120 Oscillation Portable Room Cooler
- Price
- £79.88
- Rating
- 1.6/5
- Reviews
- 30
- Age
- 1mo ago
3-IN-1 Portable Evaporative Air Cooler Remote Control Air Conditioner Fan with 15L Tank 3 Speeds 7.5H Timer 120 Oscillation Low Energy Cooling Fan for Home Bedroom Office
- Price
- £75.33
- Rating
- 2.6/5
- Reviews
- 15
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- Beldray51%
- BLACK+DECKER19%
- RIKASM9%
- JDKJAG6%
- URBNTECH4%
- URBNLIVING4%
- Open — no brand owns it (2 brands, 6%)
Demand
Beldray Air Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 169.4×
Reviews and returns
What reviews say buyers love and hate about Beldray Air Cooler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointing considering the price
considering the. over-priced
Not worth the price
Poor Quality Product
the build quality is lower than I would have expected from such a big name brand
was expecting product to top quality for the price
Very noisy
noticeably loud at times
Incredibly weak. and loud, for some reason
Not effective
didn't work
Poor performance
Not as advertised
Different from what is displayed on Amazon
I think the videos are misleading
Love
Good quality
Good features, easy to operate
Really good unit
Excellent value for money
Great price
Reasonably priced
Product is easy to use
It's quite easy to figure out how to use
easy to move around
much quieter than air con
Not too noisy
Reasonably quiet
The remote worked well
Easy to use remote control
The remote control is also useful
Return
0.0% Return rate 18% Fixable by listing
Not effective
didn't work
Poor performance
when it arrived it is short
Small size
its a big but
Leaked
It leaks, badly
This item leaks
Poor Quality Product
the build quality is lower than I would have expected from such a big name brand
was expecting product to top quality for the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beldray Air Cooler questions
Answered from the same tracked data.