Is beldray air cooler profitable to sell on Amazon United Kingdom?

The niche generates £5K/yr across 9 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (51/100).

How competitive is the beldray air cooler niche?

8 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in beldray air cooler?

Top complaints mined from reviews: Value For Money, Quality-Overall, Noise Level. The return rate is 0.0%.

When does demand for beldray air cooler peak?

Demand peaks in May–Jun–Jul; the busiest month runs 169.4× the quietest.

What does it cost to enter the beldray air cooler niche?

Listings span £37.23–£164.82; the average listing price is £81.30 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.

beldray air cooler

Worth a look

Shows demand growing >1,000% this quarter, but a small market ($5K/yr) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.0★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great112.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£81.30

avg listing price — sweet spot $15–$100

Price range

Okay£37.23–£164.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£5K

£5K/yr · 27K searches

According to Flapen's Amazon United Kingdom niche tracking, beldray air cooler is a £5K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

beldray air cooler market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £8K–£20K; units × avg price
Conversion rate: 0.2%
Avg BSR: #51
Page quality: 0%
Prime: 11%
Sponsored: 89%
Out of stock: 44.2%
Avg brand age: 24 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Beldray51%
BLACK+DECKER19%
RIKASM9%
JDKJAG6%
URBNTECH4%
URBNLIVING4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 169.4×

Open Trend

Top beldray air cooler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beldray Portable Air Cooler - 6L Cooling Fan 3 Speeds Swing Function 2 Ice Packs Included for Cool Air Flow Dual Fill Water Tank Carry Handle 360 Wheels Ioniser

Beldray£68.993.9★306 rev

BLACK+DECKER Smart Digital Air Cooler App & Remote Control Weekly Programmable Timer 3 Airflow Modes Portable with 6L Water Tank BXAC65014GB

BLACK+DECKER£69.792.8★248 rev

3-IN-1 Portable Evaporative Air Cooler Remote Control Air Conditioner Fan with 15L Tank 3 Speeds 7.5H Timer 120 Oscillation Low Energy Cooling Fan for Home Bedroom Office

JDKJAG£75.332.6★15 rev

Portable Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation For Office Bedroom

RIKASM£91.311.6★8 rev

URBNTECH Portable Air Cooler Fan with Remote 3-in-1 Air Conditioner Ice Water Cooling Humidifier 3 Speed Settings 4-Hour Timer Energy-Efficient Ideal for Home Office or Bedroom

URBNTECH£43.953.3★127 rev

Newest

by launch date

Portable Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation For Office Bedroom

RIKASM£91.318 rev

3w ago

Evaporative Air Cooler 15L Evaporative Cooling Fan with Remote & 2 Ice Packs 3-in-1 Hoseless Room Cooler with 3 Speeds 7.5H Timer & 120 Oscillation Portable Room Cooler For Office Bedroom

RIKASM£100.406 rev

3w ago

Hoseless Portable Evaporative Air Cooler 15L Ventless 3-in-1 Air Cooler for Home Office Adjustable 3 Speed Levels Energy Efficient Compact and Lightweight Design (White)

Generic£164.826 rev

1mo ago

3-in-1 Evaporative Air Cooler with Remote Control 15L Water Tank Evaporative Cooling Fan with 3 Speeds 3 Wind Modes 7.5H Timer & 120 Oscillation Portable Room Cooler

UOAESR£79.8830 rev

1mo ago

3-IN-1 Portable Evaporative Air Cooler Remote Control Air Conditioner Fan with 15L Tank 3 Speeds 7.5H Timer 120 Oscillation Low Energy Cooling Fan for Home Bedroom Office

JDKJAG£75.3315 rev

3mo ago

What buyers say about beldray air cooler

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality”

Value For Money12%

“Excellent value for money”

Ease Of Use8%

“Product is easy to use”

Noise Level8%

“much quieter than air con”

Remote Control5%

“The remote worked well”

Advertised Vs Actual Product5%

“Better than I expected”

Efficiency4%

“Does the Job”

Weight Light4%

“Its not very heavy when empty so fairly portable”

Assembly/Installation4%

“Set it up”

Functionality-Overall2%

“I have a realistic grasp of its capabilities”

What buyers complain about

Value For Money18%

“Very disappointing considering the price”

Quality-Overall13%

“Poor Quality Product”

Noise Level13%

“Very noisy”

Functionality-Overall10%

“Not effective”

Advertised Vs Actual Product5%

“Not as advertised”

Size-Overall5%

“when it arrived it is short”

Leak-Proof3%

“Leaked”

Strength3%

“Not powerful enough”

Instructions/User Manual/Troubleshooting3%

“Following their instructions I just found no good”

Connectivity-Overall2%

“The connection was slow”

Top return reasons

Functionality-Overall31%

Size-Overall10%

Leak-Proof7%

Quality-Overall7%

Defective Material/Parts7%

Noise Level7%

Advertised Vs Actual Product6%

Strength5%

Value For Money4%

Product Condition2%

Common questions

Is beldray air cooler profitable to sell on Amazon United Kingdom?: The niche generates £5K/yr across 9 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (51/100).
How competitive is the beldray air cooler niche?: 8 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in beldray air cooler?: Top complaints mined from reviews: Value For Money, Quality-Overall, Noise Level. The return rate is 0.0%.
When does demand for beldray air cooler peak?: Demand peaks in May–Jun–Jul; the busiest month runs 169.4× the quietest.
What does it cost to enter the beldray air cooler niche?: Listings span £37.23–£164.82; the average listing price is £81.30 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.