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Belaco Air Conditioning Unit

Fail

The top 5 brands take 100% of clicks, so Belaco Air Conditioning Unit is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£39K/yr25K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
80%top-5 click share · 4 brands · 7 sellers

Flapen Score

Belaco Air Conditioning Unit against its category

The dotted line is the Home & Garden average. Past it, Belaco Air Conditioning Unit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belaco Air Conditioning Unit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Belaco Air Conditioning Unit 25K times last year and spent an estimated £39K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.5%
Market size, estimated
£39Ka year
Top search term
belaco air conditioning unit16K searches a year

02 · Price

A sale here is worth £296.87.

Listings sell for £296.87 on average, from £16.27 to £742.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £296.87 that is £0 to £30K a year per listing.

Average price
£296.87above the $15 to $100 sweet spot
Price range
£16.27–£742.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£30K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #90 within Heating, Cooling & Air Quality. It carries 668 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
50%
Out of stock, average day
18.9%
Average rank
#90in Heating, Cooling & Air Quality
Average rating
3.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
20 months

Products

Top Belaco Air Conditioning Unit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Belaco79%
  • EUHOMY13%
  • SereneLife6%
  • JAN & JUL2%
  • Open — no brand owns it (0%)

Search terms

Top Belaco Air Conditioning Unit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belaco air conditioning unit16K/yr
  • belaco 9000 btu portable air conditioner4K/yr
  • belaco air conditioner3K/yr
  • belaco 9000 btu3K/yr

Reviews and returns

What reviews say buyers love and hate about Belaco Air Conditioning Unit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level21%−0.15

It is very noisy

Unit too loud

Too loud

Durability12%−0.41

Broke after only a few weeks

it falls apart

won't last

Value For Money12%+0.51

it was overpriced

Disappointed given the price point

So very expensive

Quality-Overall6%+0.58

Bad Quality

Poor quality control

poor quality performance

Functionality-Overall4%−0.17

However, it barely does anything

Did not work

It doesn't work very well

Love

Quality-Overall16%+0.58

The hose is excellent quality

feels a well made product

Excellent Product

Value For Money13%+0.51

Excellent value for money

Good for the price

well worth the money

Heating7%+0.42

Has worked brilliantly during heatwaves

the cooling capacity is great

Perfectly cooling

Efficiency7%+0.50

Really does work

Works well

Surprisingly effective

Ease Of Use5%+0.80

Easy to use

easy to move around

Which made working easier

Return

1.4% Return rate 7% Fixable by listing

Functionality-Overall22%█▇▅▄▃▄

However, it barely does anything

Did not work

It doesn't work very well

Noise Level16%▁▁▅█▆▅

It is very noisy

Unit too loud

Too loud

Defective Material/Parts14%▁▅▇▅▇█
Durability11%▁▁▁▁▂█

Broke after only a few weeks

it falls apart

won't last

Size-Overall6%▁▁▅█▂▂

Hose is very short

Small

it doesn't fit

FAQ

Common Belaco Air Conditioning Unit questions

Answered from the same tracked data.