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Beige Curtains

Fail

Buyers convert on only 0.6% of searches, so Beige Curtains is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£68K/yr581K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
51%top-5 click share · 15 brands · 22 sellers

Flapen Score

Beige Curtains against its category

The dotted line is the Home & Garden average. Past it, Beige Curtains is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beige Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beige Curtains 581K times last year and spent an estimated £68K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
581K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
0.6%
Market size, estimated
£68Ka year
Peak month
November1.6× the quietest month
Top search term
beige curtains163K searches a year

02 · Price

A sale here is worth £18.28.

Listings sell for £18.28 on average, from £9.94 to £29.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.28 that is £2K to £5K a year per listing.

Average price
£18.28inside the $15 to $100 sweet spot
Price range
£9.94–£29.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #37 within Window Treatments. It carries 9,206 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
1.1%
Average rank
#37in Window Treatments
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,206per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Beige Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

23%

  • Deconovo24%
  • AMEHA24%
  • Fusion8%
  • AR Ware8%
  • Best Baisite7%
  • INOVADAY6%

Demand

Beige Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Beige Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beige curtains163K/yr
  • cream curtains125K/yr
  • cream curtains for living room32K/yr
  • taupe curtains35K/yr
  • cream blackout curtains24K/yr
  • cream curtains for bedroom25K/yr
  • beige blackout curtains19K/yr
  • natural curtains19K/yr
  • herringbone curtains18K/yr
  • beige curtains blackout10K/yr

Reviews and returns

What reviews say buyers love and hate about Beige Curtains

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color19%−0.06

not what I would call black out

the colour was darker than the picture

Different colour then stated

Material Quality15%−0.04

Good curtains, however the fabric isn't soft and there is a plastic feel to it

Rubbish material

Quality-Overall13%+2.13

obviously no quality control or inspection of the final product

quality they are not blackout as stated

Was concerned the quality wouldnt be good

Heating8%−0.04

still it will be too warm if I put the blinds on just so its dark enough

Advertised Vs Actual Product8%−0.06

Not blackout and they shouldn't be called blackout, false advertising

Love

Quality-Overall30%+2.13

The curtains are of good quality

Good quality

Great product

Value For Money18%+2.01

value for money

Good Value

Excellent value

Color13%−0.06

Love the colour

true to colour

perfect neutral colour

Upholstery/Fabric Quality9%+0.52

Nice fabric and fast delivery

lovely fabric

Curtains look really nice

Soft Feel7%

Very nice soft quality curtains

they are soft curtains

Soft and nice feel

Return

5.2% Return rate 83% Fixable by listing

Color38%██▆▆▆▆

not what I would call black out

the colour was darker than the picture

Different colour then stated

Size-Overall36%▅▆█▇▇▆

they do have a large

Quality-Overall6%█▇▄▅▇█

obviously no quality control or inspection of the final product

quality they are not blackout as stated

Was concerned the quality wouldnt be good

Material Quality5%█▅▄▆▄▅

Good curtains, however the fabric isn't soft and there is a plastic feel to it

Rubbish material

Advertised Vs Actual Product4%▇▇▆▃▇█

Not blackout and they shouldn't be called blackout, false advertising

FAQ

Common Beige Curtains questions

Answered from the same tracked data.