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Beeswax Food Wrap

Fail

Prices span $4.62–$13.94, mostly outside the sweet spot, so Beeswax Food Wrap is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£46K/yr85K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
54%top-5 click share · 18 brands · 22 sellers

Flapen Score

Beeswax Food Wrap against its category

The dotted line is the Home & Garden average. Past it, Beeswax Food Wrap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beeswax Food Wrap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beeswax Food Wrap 85K times last year and spent an estimated £46K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
5.8%
Market size, estimated
£46Ka year
Peak month
December1.6× the quietest month
Top search term
beeswax wraps22K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £4.62 to £13.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.19 that is £919 to £2K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£4.62–£13.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£919–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #752 within Food Storage. It carries 307 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
3.5%
Average rank
#752in Food Storage
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
307per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Beeswax Food Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

22

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

32%

  • HEYECO19%
  • SuperBee Wax Wraps16%
  • PandaHug9%
  • Leaf & Loop9%
  • The Little Foxy Workshop8%
  • OHIYO7%

Demand

Beeswax Food Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Beeswax Food Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beeswax wraps22K/yr
  • beeswax food wrap38K/yr
  • beeswax wrap7K/yr
  • bees wax wraps for food7K/yr
  • beeswax wraps food wraps5K/yr
  • wax wraps for food6K/yr

Reviews and returns

What reviews say buyers love and hate about Beeswax Food Wrap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.10

Do not stick

I was a little skeptical about these as I wasnt sure if they'd stick well

Very sticky

Size-Overall11%−0.09

Not fit for purpose

Not the best size for wrapping loafs of bread

Value For Money11%−0.02

not cheap

this beeswax was expensive

Heating7%−0.10

mostly because it doesnt seal well with the heat from my hands

Advertised Vs Actual Product7%−0.09

False description

Love

Quality-Overall26%+2.10

BUY this wax sheet it's amazing quality

Excellent product

Good quality

Recycle/Reuse10%+0.78

thus reusable

Easy to use, reusable, and keeps food fresh

A definite win for the user,myself, the environment, flora and fauna with clear instructions for a long and reusable time

Ease Of Use10%+0.78

Easy to use

Easy to fold over

Useful

Value For Money8%−0.02

Value for money

Lovely product, good price

worth the money

Size-Overall6%−0.09

The different sizes are also very convenient

It has a variety of sizes available

Very useful, attractive & a useful selection of sizes

Return

0.3% Return rate 62% Fixable by listing

Size-Overall48%▃▁█▆▁▆

Not fit for purpose

Not the best size for wrapping loafs of bread

Smell11%▁▂▂▁█▂

They also smell

Advertised Vs Actual Product8%█▁▁█▁▁

False description

Product Condition8%▆█▁▁▁▁
Adhesion/Stickiness4%▁▁▁█▁▁

Do not stick

I was a little skeptical about these as I wasnt sure if they'd stick well

Very sticky

FAQ

Common Beeswax Food Wrap questions

Answered from the same tracked data.