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Beeswax Candles

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -38.8% this quarter, so Beeswax Candles is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£124K/yr205K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
37%top-5 click share · 25 brands · 31 sellers

Flapen Score

Beeswax Candles against its category

The dotted line is the Home & Garden average. Past it, Beeswax Candles is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beeswax Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beeswax Candles 205K times last year and spent an estimated £124K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
4.7%
Market size, estimated
£124Ka year
Peak month
December5.3× the quietest month
Top search term
beeswax candles121K searches a year

02 · Price

A sale here is worth £12.78.

Listings sell for £12.78 on average, from £5.64 to £28.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.78 that is £1K to £3K a year per listing.

Average price
£12.78under the $15 to $100 sweet spot
Price range
£5.64–£28.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #329 within Candles & Holders. It carries 210 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
14.2%
Average rank
#329in Candles & Holders
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Beeswax Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

31

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

31%

  • ugbem26%
  • Musiook12%
  • LETINE9%
  • TRIRITE9%
  • Azuritek8%
  • Lyai5%

Demand

Beeswax Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Beeswax Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beeswax candles121K/yr
  • beeswax candle25K/yr
  • bees wax candles uk11K/yr
  • bee candle7K/yr
  • pure beeswax candles6K/yr
  • bees wax candles5K/yr
  • honey candle4K/yr
  • beeswax candles uk10K/yr
  • bee swax candle5K/yr
  • beeswax taper candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Beeswax Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.07

Does not smell

The scent is underwhelming

No smell

Value For Money11%−0.07

Disappointing performance for the price

I think it's quite expensive

While a bit pricey

Size-Overall11%−0.16

quite small

the wicks are a little short

These are quite big

Flammable4%−0.10

Not burning well

Would not recommend, burn lopsided, poor flame

and burnt out in six hours despite supposedly lasting three times longer

Quality-Overall4%+0.89

Not sure if this is a new poor quality wick they are using now

Poor quality

Terrible product

Love

Smell19%−0.07

Amazing scent

Great fragrances

the scent is delightful

Brightness/Shine/Glow13%+1.61

Great glow

The warm glow

Great light

Quality-Overall12%+0.89

Beautiful quality

Good consistent quality

Excellent build quality

Value For Money6%−0.07

Excellent value

Fair price

Good price

Color6%+0.54

The colour is lovely

a really nice natural looking colour

They are a pleasing colour

Return

0.5% Return rate 66% Fixable by listing

Size-Overall50%▅▆██▅█

quite small

the wicks are a little short

These are quite big

Smell15%█▆▄▄█▄

Does not smell

The scent is underwhelming

No smell

Advertised Vs Actual Product9%▄█▄▃▇▅

Not as described

I dont think this is very clear from the photographs in the advertisement

False Advertisement

Value For Money5%▁█▂▇▁▁

Disappointing performance for the price

I think it's quite expensive

While a bit pricey

Quality-Overall5%▇▃█▃▁▁

Not sure if this is a new poor quality wick they are using now

Poor quality

Terrible product

FAQ

Common Beeswax Candles questions

Answered from the same tracked data.