Beer Mug
MaybeReturns run at only 0.4% of orders. But shoppers spend only $78K a year here, so Beer Mug is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £78K/yr179K searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 18%top-5 click share · 60 brands · 87 sellers
Flapen Score
Beer Mug against its category
The dotted line is the Home & Garden average. Past it, Beer Mug is stronger. Inside it, weaker.
Market
The Beer Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beer Mug 179K times last year and spent an estimated £78K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £78Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- tankard47K searches a year
02 · Price
A sale here is worth £20.48.
Listings sell for £20.48 on average, from £5.44 to £63.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.48 that is £0 to £2K a year per listing.
- Average price
- £20.48inside the $15 to $100 sweet spot
- Price range
- £5.44–£63.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #461 within Glassware. It carries 589 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 74%
- Out of stock, average day
- 8.0%
- Average rank
- #461in Glassware
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 589per listing
- Listings tracked
- 101
04 · Newcomers
Amazon counts 1 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Beer Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Traditional Glass Pint Tankards CE - Set of 2 | Also known as Dimpled Beer Tankard Britannia Pint Mug Beer Stein Beer Mug
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 1,693
- Age
- 10y ago

Stainless Steel 1 Pint Tankard in Presentation Box - Knight Brand
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 14y ago

Handmade Beer Mug Oak Wood Stainless Steel Cup Natural Eco-Friendly Wooden Tankard 0.6L 20oz Classic Brown (Retro 20 oz / 0.6l)
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 1,341
- Age
- 9y ago

Classic Beer Pint Style Mugs Glass Pot Old Pub Bar Style Tankard Handle Stein Dimple (2)
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 648
- Age
- 7y ago

Dicunoy Nordic Viking Mug 17 OZ Stainless Steel Viking Drinking Tankard Beer Cups with Handle Metal Norse Mythology Beer Mug Gifts for Men Fathers Day Him Husband Viking Enthusiasts
- Price
- £11.94
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago
Trending
90-day click momentum
Klomveris Party Whiskey Beer Mug Retro Resin Viking Beer Mug 450ml Wine Coffee Cup Medieval Drinking Cup for Bar Restaurant Home Decor
- Price
- £11.24
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 7mo ago

Glass Large Straight Sided Tankard - 670ml 670ml Clear Height 15.4cm x Width 10.2cm
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

Dicunoy Nordic Viking Mug 17 OZ Stainless Steel Viking Drinking Tankard Beer Cups with Handle Metal Norse Mythology Beer Mug Gifts for Men Fathers Day Him Husband Viking Enthusiasts
- Price
- £11.94
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Guinness Freezer Tankard
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 11y ago

MyFancyCraft Handmade Beer Mug Oak Wood Stainless Steel Cup Natural Eco-Friendly 0.5 liters 17 Ounces Barrel Brown
- Price
- £21.89
- Rating
- 4.3/5
- Reviews
- 1,392
- Age
- 9y ago
Newest
by launch date
Klomveris Party Whiskey Beer Mug Retro Resin Viking Beer Mug 450ml Wine Coffee Cup Medieval Drinking Cup for Bar Restaurant Home Decor
- Price
- £11.24
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 7mo ago

Cambareign Beer Mug Set of 2 580ml Crystal Beer Glasses with Handle Large Glass Mugs for Freezer Gifts for Men Dad Fathers Day
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 11mo ago

AtSKnSK Viking Beer Mug - 304 Stainless Steel Beer Stein 0.6 Liter/21 oz Resin Carving Metal Cup Norse Mythological Designs Birthday Viking Beer Gifts for Men (Thor)
- Price
- £18.63
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Shop4allsorts Beer tankard Pint Glass - Beer Mug tankard - 1 Pint Traditional Beer - 20oz - Beer Mug with Handle - toughened high Transparency Glass.
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Glass Large Straight Sided Tankard - 670ml 670ml Clear Height 15.4cm x Width 10.2cm
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
60 falling
Sellers
87
Top-5 brand share
31%
Top 20: 71%
Top-5 click share
18%
Top 20: 50%
Open market
65%
- Wentworth Pewter9%
- Teslyar7%
- MyFancyCraft6%
- Arcoroc5%
- JUMRHFAN4%
- All Things Personalised4%
Demand
Beer Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Beer Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tankard47K/yr
- beer mug27K/yr
- beer tankard17K/yr
- tankards for men16K/yr
- pewter tankard12K/yr
- viking mug17K/yr
- beer mugs8K/yr
- wooden tankard7K/yr
- tankards6K/yr
- viking cup7K/yr
Reviews and returns
What reviews say buyers love and hate about Beer Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The cup is smaller than I expected
I thought it would have been bigger
Not suitable
Very poor quality
expecting a uniform quality shouldn't be a gamble
The ones I have are terrible quality with faults in the glass
Disappointed personalised engraving not done
Disappointed as it states engraved
the engraving is not that noticable
Not as described
The photo was close up
Not what pictures show
very over priced in comparison to other places
Overly priced
Not worth the money
Love
Good quality glasses
Amazing quality
good quality good looking mugs
Birthday gifts
perfect for gifting
Good gift
good price
Excellent value
Excellent value for money
As described
As advertised
Much better than expected
The engraving is perfect
Excellent engraving
clear engraving
Return
0.4% Return rate 62% Fixable by listing
The cup is smaller than I expected
I thought it would have been bigger
Not suitable
Not as described
The photo was close up
Not what pictures show
Very poor quality
expecting a uniform quality shouldn't be a gamble
The ones I have are terrible quality with faults in the glass
although a bit heavy
its quite heavy though
I had to return these because they were too heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beer Mug questions
Answered from the same tracked data.









