beer mug
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great£20.48avg listing price — sweet spot $15–$100
Price range
Great£5.44–£63.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good589.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£78K£78K/yr · 179K searches
According to Flapen's Amazon United Kingdom niche tracking, beer mug is a £78K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
beer mug market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #461
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 82%
- Out of stock
- 8.0%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
60 falling
Sellers
87
Top-5 brand share
31%
Top 20: 71%
Top-5 click share
18%
Top 20: 50%
Open market
65%
- Wentworth Pewter9%
- Teslyar7%
- MyFancyCraft6%
- Arcoroc5%
- JUMRHFAN4%
- All Things Personalised4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Top beer mug search terms
- tankard47K/yr
- beer mug27K/yr
- beer tankard17K/yr
- tankards for men16K/yr
- pewter tankard12K/yr
- viking mug17K/yr
- beer mugs8K/yr
- wooden tankard7K/yr
- tankards6K/yr
- viking cup7K/yr
Top beer mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Traditional Glass Pint Tankards CE - Set of 2 | Also known as Dimpled Beer Tankard Britannia Pint Mug Beer Stein Beer Mug
Arcoroc£9.124.6★1,693 rev
Stainless Steel 1 Pint Tankard in Presentation Box - Knight Brand
Knight£12.474.4★251 rev
Handmade Beer Mug Oak Wood Stainless Steel Cup Natural Eco-Friendly Wooden Tankard 0.6L 20oz Classic Brown (Retro 20 oz / 0.6l)
MyFancyCraft£21.854.2★1,341 rev
Classic Beer Pint Style Mugs Glass Pot Old Pub Bar Style Tankard Handle Stein Dimple (2)
Guaranteed4Less£8.914.6★648 rev
Dicunoy Nordic Viking Mug 17 OZ Stainless Steel Viking Drinking Tankard Beer Cups with Handle Metal Norse Mythology Beer Mug Gifts for Men Fathers Day Him Husband Viking Enthusiasts
Dicunoy£11.944.1★46 rev
Newest
by launch date
Klomveris Party Whiskey Beer Mug Retro Resin Viking Beer Mug 450ml Wine Coffee Cup Medieval Drinking Cup for Bar Restaurant Home Decor
Klomveris£11.243 rev
Cambareign Beer Mug Set of 2 580ml Crystal Beer Glasses with Handle Large Glass Mugs for Freezer Gifts for Men Dad Fathers Day
Cambareign£14.39301 rev
AtSKnSK Viking Beer Mug - 304 Stainless Steel Beer Stein 0.6 Liter/21 oz Resin Carving Metal Cup Norse Mythological Designs Birthday Viking Beer Gifts for Men (Thor)
AtSKnSK£18.6322 rev
Shop4allsorts Beer tankard Pint Glass - Beer Mug tankard - 1 Pint Traditional Beer - 20oz - Beer Mug with Handle - toughened high Transparency Glass.
Shop4allsorts£6.6012 rev
Glass Large Straight Sided Tankard - 670ml 670ml Clear Height 15.4cm x Width 10.2cm
Glass£6.826 rev
Trending
90-day click momentumKlomveris Party Whiskey Beer Mug Retro Resin Viking Beer Mug 450ml Wine Coffee Cup Medieval Drinking Cup for Bar Restaurant Home Decor
Klomveris£11.244.3★
Glass Large Straight Sided Tankard - 670ml 670ml Clear Height 15.4cm x Width 10.2cm
Glass£6.824.6★
Dicunoy Nordic Viking Mug 17 OZ Stainless Steel Viking Drinking Tankard Beer Cups with Handle Metal Norse Mythology Beer Mug Gifts for Men Fathers Day Him Husband Viking Enthusiasts
Dicunoy£11.944.1★
Guinness Freezer Tankard
GUINNESS THE 1759£13.414.6★
MyFancyCraft Handmade Beer Mug Oak Wood Stainless Steel Cup Natural Eco-Friendly 0.5 liters 17 Ounces Barrel Brown
MyFancyCraft£21.894.3★
What buyers say about beer mug
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality glasses”
“Birthday gifts”
“good price”
“As described”
“The engraving is perfect”
“The glass is sturdy”
“Brilliant craftsmanship and great size”
“Perfect for the current hot weather situation to have plenty of cool drinking water available in the fridge”
“it feels lighter”
“Good heavy feel to them”
What buyers complain about
“The cup is smaller than I expected”
“Very poor quality”
“Disappointed personalised engraving not done”
“Not as described”
“very over priced in comparison to other places”
“Broke in 4 months”
“quite chunky - not a stein”
“although a bit heavy”
“not hot water safe”
“Box came battered unacceptable to give this as a gift”
Top return reasons
Common questions
- Is beer mug profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 101 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the beer mug niche?
- 60 brands and 87 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in beer mug?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Engraving/Paint/Sublimation. The return rate is 0.4%.
- When does demand for beer mug peak?
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the beer mug niche?
- Listings span £5.44–£63.54; the average listing price is £20.48 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.