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Beer Mug

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $78K a year here, so Beer Mug is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£78K/yr179K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
18%top-5 click share · 60 brands · 87 sellers

Flapen Score

Beer Mug against its category

The dotted line is the Home & Garden average. Past it, Beer Mug is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beer Mug 179K times last year and spent an estimated £78K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
2.1%
Market size, estimated
£78Ka year
Peak month
December3.0× the quietest month
Top search term
tankard47K searches a year

02 · Price

A sale here is worth £20.48.

Listings sell for £20.48 on average, from £5.44 to £63.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.48 that is £0 to £2K a year per listing.

Average price
£20.48inside the $15 to $100 sweet spot
Price range
£5.44–£63.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #461 within Glassware. It carries 589 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
74%
Out of stock, average day
8.0%
Average rank
#461in Glassware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
589per listing
Listings tracked
101

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Beer Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 falling

Sellers

87

Top-5 brand share

31%

Top 20: 71%

Top-5 click share

18%

Top 20: 50%

Open market

65%

  • Wentworth Pewter9%
  • Teslyar7%
  • MyFancyCraft6%
  • Arcoroc5%
  • JUMRHFAN4%
  • All Things Personalised4%

Demand

Beer Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Beer Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tankard47K/yr
  • beer mug27K/yr
  • beer tankard17K/yr
  • tankards for men16K/yr
  • pewter tankard12K/yr
  • viking mug17K/yr
  • beer mugs8K/yr
  • wooden tankard7K/yr
  • tankards6K/yr
  • viking cup7K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.08

The cup is smaller than I expected

I thought it would have been bigger

Not suitable

Quality-Overall13%+2.41

Very poor quality

expecting a uniform quality shouldn't be a gamble

The ones I have are terrible quality with faults in the glass

Engraving/Paint/Sublimation8%−0.06

Disappointed personalised engraving not done

Disappointed as it states engraved

the engraving is not that noticable

Advertised Vs Actual Product5%+0.15

Not as described

The photo was close up

Not what pictures show

Value For Money5%+0.34

very over priced in comparison to other places

Overly priced

Not worth the money

Love

Quality-Overall34%+2.41

Good quality glasses

Amazing quality

good quality good looking mugs

Gifting Purpose14%+1.06

Birthday gifts

perfect for gifting

Good gift

Value For Money10%+0.34

good price

Excellent value

Excellent value for money

Advertised Vs Actual Product7%+0.15

As described

As advertised

Much better than expected

Engraving/Paint/Sublimation5%−0.06

The engraving is perfect

Excellent engraving

clear engraving

Return

0.4% Return rate 62% Fixable by listing

Size-Overall45%▁█▇▇▇█

The cup is smaller than I expected

I thought it would have been bigger

Not suitable

Material Quality10%█▁▃▃▄▅
Advertised Vs Actual Product8%███▃▅▂

Not as described

The photo was close up

Not what pictures show

Quality-Overall6%▁▃▁▄▄█

Very poor quality

expecting a uniform quality shouldn't be a gamble

The ones I have are terrible quality with faults in the glass

Weight Heavy6%▁▁█▆▇▄

although a bit heavy

its quite heavy though

I had to return these because they were too heavy

FAQ

Common Beer Mug questions

Answered from the same tracked data.