Beer Mug
Beer Mug shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Beer Mug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beer Mug is a £78K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Beer Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +21.3% over the last 90 days and 2.1% of searches end in a purchase.
£78K
revenue / yr
Who owns the niche?
The top 5 brands hold 31% of demand, so 69% of the market is open.
69%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 101 products
Top Beer Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Traditional Glass Pint Tankards CE - Set of 2 | Also known as Dimpled Beer Tankard Britannia Pint Mug Beer Stein Beer Mug
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 1,693
- Age
- 10y ago
Stainless Steel 1 Pint Tankard in Presentation Box - Knight Brand
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 14y ago
Handmade Beer Mug Oak Wood Stainless Steel Cup Natural Eco-Friendly Wooden Tankard 0.6L 20oz Classic Brown (Retro 20 oz / 0.6l)
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 1,341
- Age
- 9y ago
Classic Beer Pint Style Mugs Glass Pot Old Pub Bar Style Tankard Handle Stein Dimple (2)
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 648
- Age
- 7y ago
Dicunoy Nordic Viking Mug 17 OZ Stainless Steel Viking Drinking Tankard Beer Cups with Handle Metal Norse Mythology Beer Mug Gifts for Men Fathers Day Him Husband Viking Enthusiasts
- Price
- £11.94
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago
Trending
90-day click momentum
Klomveris Party Whiskey Beer Mug Retro Resin Viking Beer Mug 450ml Wine Coffee Cup Medieval Drinking Cup for Bar Restaurant Home Decor
- Price
- £11.24
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 7mo ago
Glass Large Straight Sided Tankard - 670ml 670ml Clear Height 15.4cm x Width 10.2cm
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago
Dicunoy Nordic Viking Mug 17 OZ Stainless Steel Viking Drinking Tankard Beer Cups with Handle Metal Norse Mythology Beer Mug Gifts for Men Fathers Day Him Husband Viking Enthusiasts
- Price
- £11.94
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago
Guinness Freezer Tankard
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 11y ago
MyFancyCraft Handmade Beer Mug Oak Wood Stainless Steel Cup Natural Eco-Friendly 0.5 liters 17 Ounces Barrel Brown
- Price
- £21.89
- Rating
- 4.3/5
- Reviews
- 1,392
- Age
- 9y ago
Newest
by launch dateKlomveris Party Whiskey Beer Mug Retro Resin Viking Beer Mug 450ml Wine Coffee Cup Medieval Drinking Cup for Bar Restaurant Home Decor
- Price
- £11.24
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 7mo ago
Cambareign Beer Mug Set of 2 580ml Crystal Beer Glasses with Handle Large Glass Mugs for Freezer Gifts for Men Dad Fathers Day
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 11mo ago
AtSKnSK Viking Beer Mug - 304 Stainless Steel Beer Stein 0.6 Liter/21 oz Resin Carving Metal Cup Norse Mythological Designs Birthday Viking Beer Gifts for Men (Thor)
- Price
- £18.63
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago
Shop4allsorts Beer tankard Pint Glass - Beer Mug tankard - 1 Pint Traditional Beer - 20oz - Beer Mug with Handle - toughened high Transparency Glass.
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Glass Large Straight Sided Tankard - 670ml 670ml Clear Height 15.4cm x Width 10.2cm
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
Brands
60 falling
Sellers
87
Top-5 brand share
31%
Top 20: 71%
Top-5 click share
18%
Top 20: 50%
Open market
65%
- Wentworth Pewter9%
- Teslyar7%
- MyFancyCraft6%
- Arcoroc5%
- JUMRHFAN4%
- All Things Personalised4%
Beer Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.0×
Top Beer Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tankard47K/yr
- beer mug27K/yr
- beer tankard17K/yr
- tankards for men16K/yr
- pewter tankard12K/yr
- viking mug17K/yr
- beer mugs8K/yr
- wooden tankard7K/yr
- tankards6K/yr
- viking cup7K/yr
What reviews say buyers love and hate about Beer Mug
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good quality glasses”
“Birthday gifts”
“good price”
“As described”
“The engraving is perfect”
What buyers complain about
62% of reviews“The cup is smaller than I expected”
“Very poor quality”
“Disappointed personalised engraving not done”
“Not as described”
“very over priced in comparison to other places”
Beer Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beer Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
