How competitive is the Beer Mats niche on Amazon United Kingdom?

21 brands and 33 sellers compete in Beer Mats on Amazon United Kingdom. The top 5 Beer Mats products take 49% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Beer Mats?

Beer Mats buyers on Amazon United Kingdom complain most about Thickness, Value For Money, Print Quality, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Beer Mats niche?

Beer Mats sells for £10.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.64–£24.57. The average incumbent carries 294 reviews — the moat a new listing must climb.

Beer Mats

Beer Mats shows low returns (0.4%), but a small market ($39K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Beer Mats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beer Mats is a £39K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Beer Mats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.1% over the last 90 days and 3.4% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr4K

Search volume / yr+55.1%110K

Conversion rate3.4%

Avg price£10.59

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers21 · 33

Top-5 product click share49%

Open market31%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Beer Mats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pub Paraphenalia Traditional Beer Mats Multi-Colour Pack of 25

Price: £6.26
Rating: 4.5/5
Reviews: 1,645
Age: 15y ago

Beer Mat Collection 50 Assorted British Pub Coasters Bar Memorabilia

Price: £11.41
Rating: 4.3/5
Reviews: 28
Age: 1y ago

Traditional Pub Beer Mats (Pack of 25) - Series 3

Price: £6.00
Rating: 4.3/5
Reviews: 418
Age: 15y ago

Personalised Photo Beer Coasters and Mats For Drinks Custom Home Bar Accessories (Set of 12)

Price: £8.13
Rating: 4.5/5
Reviews: 254
Age: 1y ago

Midlands Bar Suppliers - Pub Paraphenalia Modern 2000s Beer Mats Multi-Colour Random Pack of 25

Price: £9.51
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Newest

by launch date

Midlands Bar Suppliers | Birra Moretti Beer Coasters Round Pack of 100

Price: £13.06
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

ShopQuality4U Personalised Bar Runner And Personalised Beer Mats World Cup 26 Football Theme Gift Set For Him Dad Man Cave Home Bar Personalised Bar Accessories

Price: £16.60
Rating: 4.7/5
Reviews: 266
Age: 4mo ago

World Cup 2026 Beer Coasters 10cm Round2026 World Cup Desktop Decorations- Eco-Friendly Absorbent Paper Coasters for Football Viewing Parties Bars Pubs & Home Football Themed Drinks Mats-10 Pack

Price: £3.79
Rating: 4.4/5
Reviews: 25
Age: 10mo ago

60 PCS Drinks Coasters Mats Heat-Resistant Cork Drink Coasters for Cups Drinks Mats Coasters Pans Plates Tables Chairs Sofas Laser Engravable DIY Craft Pads Scratch Protection

Price: £7.01
Rating: 3.9/5
Reviews: 19
Age: 1y ago

Beer Mat Collection 50 Assorted British Pub Coasters Bar Memorabilia

Price: £11.41
Rating: 4.3/5
Reviews: 28
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

27%

Pub Paraphernalia35%
Laurie's Pub and Bar Accessories11%
Generic8%
Yafe7%
Star Online7%
Folia4%

Beer Mats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR3.4%Products30Brands21Top 5 Brands69%OOS Rate14.5%Rating4.5★Reviews294Avg BSR#516

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Beer Mats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beer mats63K/yr +45.9%2.8% conv.
beer mats for home pub22K/yr +99.0%3.0% conv.
beer mat11K/yr +35.7%1.6% conv.
beer coasters6K/yr +46.4%2.3% conv.
beer mats 100 pack5K/yr +37.6%2.9% conv.
beer mats for home bar2K/yr +144.8%1.4% conv.

What reviews say buyers love and hate about Beer Mats

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall37%

“Really good quality excellent for the price really strong arrived on time”

Value For Money11%

“Great value”

Advertised Vs Actual Product9%

“Better than I expected”

Size-Overall7%

“Fits purpose”

Grip6%

“dont slip around”

What buyers complain about

75% of reviews

Thickness19%

“Not as thick”

Value For Money14%

“at £4.99 for a pack of 10 they are not the cheapest. hence the dropped star”

Print Quality11%

“Not printed as requested”

Size-Overall11%

“Short changed”

Thin5%

“Very thin”

Beer Mats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Quality-Overall

15%

3Material Quality

4Thin

5Advertised Vs Actual Product

Common Beer Mats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beer Mats 54/100 on Amazon United Kingdom — Worth a look. The niche generates £39K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +55.1% over the last 90 days.