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Beer Mats

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $39K a year here, so Beer Mats is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£39K/yr110K searches / yr
90-day growth
+55.1%search demand this quarter
Competition
49%top-5 click share · 21 brands · 33 sellers

Flapen Score

Beer Mats against its category

The dotted line is the Home & Garden average. Past it, Beer Mats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beer Mats 110K times last year and spent an estimated £39K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+55.1%
Conversion, latest week
3.4%
Market size, estimated
£39Ka year
Peak month
December2.1× the quietest month
Top search term
beer mats63K searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £3.64 to £24.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.59 that is £1K to £3K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£3.64–£24.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #516 within Barware. It carries 294 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
77%
Out of stock, average day
14.5%
Average rank
#516in Barware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beer Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

33

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

27%

  • Pub Paraphernalia35%
  • Laurie's Pub and Bar Accessories11%
  • Generic8%
  • Yafe7%
  • Star Online7%
  • Folia4%

Demand

Beer Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Beer Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer mats63K/yr
  • beer mats for home pub22K/yr
  • beer mat11K/yr
  • beer coasters6K/yr
  • beer mats 100 pack5K/yr
  • beer mats for home bar2K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Mats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.12

Not as thick

I gave it 4 stars as It is thinner than I thought it would be

Expecting thin coasters

Value For Money14%−0.04

at £4.99 for a pack of 10 they are not the cheapest. hence the dropped star

expensive

At £6.99 for a set of 10 coasters I think they are too expensive

Print Quality11%−0.04

Not printed as requested

Was not printed how I asked

just a pity there was a mistake in the printing process

Size-Overall11%−0.04

Short changed

Small,

Thin5%−0.03

Very thin

Love

Quality-Overall37%+1.95

Really good quality excellent for the price really strong arrived on time

Excellent product

Good variety

Value For Money11%−0.04

Great value

Good Value

Good value for money

Advertised Vs Actual Product9%+0.76

Better than I expected

As described

The are exactly what I wanted

Size-Overall7%−0.04

Fits purpose

just the right size for my mug

Diameter wise the are the perfect size

Grip6%+0.58

dont slip around

Very practical good grip

non slip

Return

0.4% Return rate 46% Fixable by listing

Size-Overall36%▄▄▃█▇▄

Short changed

Small,

Quality-Overall15%▇▁█▃▄▁

Really not much good at all

Material Quality9%▃▅█▁▅▁

I expected a durable material

Thin7%█▇▁▄▁▄

Very thin

Advertised Vs Actual Product4%▇▁▆▁▁█

FAQ

Common Beer Mats questions

Answered from the same tracked data.