beer mats
Worth a lookShows low returns (0.4%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great293.77avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.1%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.64–£24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, beer mats is a £39K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
beer mats market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £32K–£42K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #516
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 60%
- Out of stock
- 14.5%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
27%
- Pub Paraphernalia35%
- Laurie's Pub and Bar Accessories11%
- Generic8%
- Yafe7%
- Star Online7%
- Folia4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top beer mats search terms
- beer mats63K/yr
- beer mats for home pub22K/yr
- beer mat11K/yr
- beer coasters6K/yr
- beer mats 100 pack5K/yr
- beer mats for home bar2K/yr
Top beer mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pub Paraphenalia Traditional Beer Mats Multi-Colour Pack of 25
Pub Paraphernalia£6.264.5★1,645 rev
Beer Mat Collection 50 Assorted British Pub Coasters Bar Memorabilia
Laurie's Pub and Bar Accessories£11.414.3★28 rev
Traditional Pub Beer Mats (Pack of 25) - Series 3
Pub Paraphernalia£6.004.3★418 rev
Personalised Photo Beer Coasters and Mats For Drinks Custom Home Bar Accessories (Set of 12)
Star Online£8.134.5★254 rev
Midlands Bar Suppliers - Pub Paraphenalia Modern 2000s Beer Mats Multi-Colour Random Pack of 25
Generic£9.514.6★7 rev
Newest
by launch date
Midlands Bar Suppliers | Birra Moretti Beer Coasters Round Pack of 100
Generic£13.060 rev
ShopQuality4U Personalised Bar Runner And Personalised Beer Mats World Cup 26 Football Theme Gift Set For Him Dad Man Cave Home Bar Personalised Bar Accessories
ShopQuality4U£16.60266 rev
World Cup 2026 Beer Coasters 10cm Round2026 World Cup Desktop Decorations- Eco-Friendly Absorbent Paper Coasters for Football Viewing Parties Bars Pubs & Home Football Themed Drinks Mats-10 Pack
hsyomgcs£3.7925 rev
60 PCS Drinks Coasters Mats Heat-Resistant Cork Drink Coasters for Cups Drinks Mats Coasters Pans Plates Tables Chairs Sofas Laser Engravable DIY Craft Pads Scratch Protection
Syylqyr£7.0119 rev
Beer Mat Collection 50 Assorted British Pub Coasters Bar Memorabilia
Laurie's Pub and Bar Accessories£11.4128 rev
Trending
90-day click momentumMidlands Bar Suppliers | Birra Moretti Beer Coasters Round Pack of 100
Generic£13.060.0★
World Cup 2026 Beer Coasters 10cm Round2026 World Cup Desktop Decorations- Eco-Friendly Absorbent Paper Coasters for Football Viewing Parties Bars Pubs & Home Football Themed Drinks Mats-10 Pack
hsyomgcs£3.794.4★
ShopQuality4U Personalised Bar Runner And Personalised Beer Mats World Cup 26 Football Theme Gift Set For Him Dad Man Cave Home Bar Personalised Bar Accessories
ShopQuality4U£16.604.7★
CiciIng 12 x 6 Bar Mat Rubber Bar Service Mat Draining Mat Crockery Coffee Tamper Mat Spill Mat Quick Drying for Bar Kitchen Café Restaurants Counter (Black)
CiciIng£4.944.6★
Hongtellor Bar service mat 2pcs Non-Slip Rubber Bar Service Mats Black 12 x 6 bar mats whiskey beer coffee glass mats for coffee bar kitchen restaurant countertops-Black
Hongtellor£8.054.4★
What buyers say about beer mats
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality excellent for the price really strong arrived on time”
“Great value”
“Better than I expected”
“Fits purpose”
“dont slip around”
“Easy to clean”
“Very durable”
“Deep colour and detail in my custom image, great quality, very pleased, thanks”
“Great gift and looks good”
“Practical”
What buyers complain about
“Not as thick”
“at £4.99 for a pack of 10 they are not the cheapest. hence the dropped star”
“Not printed as requested”
“Short changed”
“Very thin”
“Really not much good at all”
“spoilt the surprise gift”
“any dips for drink is soaked up the wet, then when they dry out, they are virtually unusable, as they became bent and mishapen”
“I expected a durable material”
“not self-adhesive circles”
Top return reasons
Common questions
- Is beer mats profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +55.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the beer mats niche?
- 21 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in beer mats?
- Top complaints mined from reviews: Thickness, Value For Money, Print Quality. The return rate is 0.4%.
- When does demand for beer mats peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the beer mats niche?
- Listings span £3.64–£24.57; the average listing price is £10.59 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.