Beer Mats
MaybeReturns run at only 0.4% of orders. But shoppers spend only $39K a year here, so Beer Mats is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £39K/yr110K searches / yr
- 90-day growth
- +55.1%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 33 sellers
Flapen Score
Beer Mats against its category
The dotted line is the Home & Garden average. Past it, Beer Mats is stronger. Inside it, weaker.
Market
The Beer Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beer Mats 110K times last year and spent an estimated £39K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +55.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £39Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- beer mats63K searches a year
02 · Price
A sale here is worth £10.59.
Listings sell for £10.59 on average, from £3.64 to £24.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.59 that is £1K to £3K a year per listing.
- Average price
- £10.59under the $15 to $100 sweet spot
- Price range
- £3.64–£24.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #516 within Barware. It carries 294 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 77%
- Out of stock, average day
- 14.5%
- Average rank
- #516in Barware
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Beer Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pub Paraphenalia Traditional Beer Mats Multi-Colour Pack of 25
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 15y ago

Beer Mat Collection 50 Assorted British Pub Coasters Bar Memorabilia
- Price
- £11.41
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Traditional Pub Beer Mats (Pack of 25) - Series 3
- Price
- £6.00
- Rating
- 4.3/5
- Reviews
- 418
- Age
- 15y ago

Personalised Photo Beer Coasters and Mats For Drinks Custom Home Bar Accessories (Set of 12)
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago

Midlands Bar Suppliers - Pub Paraphenalia Modern 2000s Beer Mats Multi-Colour Random Pack of 25
- Price
- £9.51
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
Midlands Bar Suppliers | Birra Moretti Beer Coasters Round Pack of 100
- Price
- £13.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

World Cup 2026 Beer Coasters 10cm Round2026 World Cup Desktop Decorations- Eco-Friendly Absorbent Paper Coasters for Football Viewing Parties Bars Pubs & Home Football Themed Drinks Mats-10 Pack
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10mo ago

ShopQuality4U Personalised Bar Runner And Personalised Beer Mats World Cup 26 Football Theme Gift Set For Him Dad Man Cave Home Bar Personalised Bar Accessories
- Price
- £16.60
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 4mo ago

CiciIng 12 x 6 Bar Mat Rubber Bar Service Mat Draining Mat Crockery Coffee Tamper Mat Spill Mat Quick Drying for Bar Kitchen Café Restaurants Counter (Black)
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 1y ago

Hongtellor Bar service mat 2pcs Non-Slip Rubber Bar Service Mats Black 12 x 6 bar mats whiskey beer coffee glass mats for coffee bar kitchen restaurant countertops-Black
- Price
- £8.05
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 4y ago
Newest
by launch date
Midlands Bar Suppliers | Birra Moretti Beer Coasters Round Pack of 100
- Price
- £13.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

ShopQuality4U Personalised Bar Runner And Personalised Beer Mats World Cup 26 Football Theme Gift Set For Him Dad Man Cave Home Bar Personalised Bar Accessories
- Price
- £16.60
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 4mo ago

World Cup 2026 Beer Coasters 10cm Round2026 World Cup Desktop Decorations- Eco-Friendly Absorbent Paper Coasters for Football Viewing Parties Bars Pubs & Home Football Themed Drinks Mats-10 Pack
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10mo ago

60 PCS Drinks Coasters Mats Heat-Resistant Cork Drink Coasters for Cups Drinks Mats Coasters Pans Plates Tables Chairs Sofas Laser Engravable DIY Craft Pads Scratch Protection
- Price
- £7.01
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 1y ago

Beer Mat Collection 50 Assorted British Pub Coasters Bar Memorabilia
- Price
- £11.41
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
27%
- Pub Paraphernalia35%
- Laurie's Pub and Bar Accessories11%
- Generic8%
- Yafe7%
- Star Online7%
- Folia4%
Demand
Beer Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Beer Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beer mats63K/yr
- beer mats for home pub22K/yr
- beer mat11K/yr
- beer coasters6K/yr
- beer mats 100 pack5K/yr
- beer mats for home bar2K/yr
Reviews and returns
What reviews say buyers love and hate about Beer Mats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as thick
I gave it 4 stars as It is thinner than I thought it would be
Expecting thin coasters
at £4.99 for a pack of 10 they are not the cheapest. hence the dropped star
expensive
At £6.99 for a set of 10 coasters I think they are too expensive
Not printed as requested
Was not printed how I asked
just a pity there was a mistake in the printing process
Short changed
Small,
Very thin
Love
Really good quality excellent for the price really strong arrived on time
Excellent product
Good variety
Great value
Good Value
Good value for money
Better than I expected
As described
The are exactly what I wanted
Fits purpose
just the right size for my mug
Diameter wise the are the perfect size
dont slip around
Very practical good grip
non slip
Return
0.4% Return rate 46% Fixable by listing
Short changed
Small,
Really not much good at all
I expected a durable material
Very thin
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beer Mats questions
Answered from the same tracked data.









