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Beer Machine

Maybe

The products selling today average only 3.6★. But buyers convert on only 0.4% of searches, so Beer Machine is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£190K/yr409K searches / yr
90-day growth
+135.8%search demand this quarter
Competition
47%top-5 click share · 13 brands · 31 sellers

Flapen Score

Beer Machine against its category

The dotted line is the Home & Garden average. Past it, Beer Machine is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beer Machine 409K times last year and spent an estimated £190K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +135.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+135.8%
Conversion, latest week
0.4%
Market size, estimated
£190Ka year
Peak month
December5.8× the quietest month
Top search term
beer dispenser102K searches a year

02 · Price

A sale here is worth £103.40.

Listings sell for £103.40 on average, from £17.81 to £254.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £103.40 that is £0 to £10K a year per listing.

Average price
£103.40above the $15 to $100 sweet spot
Price range
£17.81–£254.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #6,884 within Small Kitchen Appliances. It carries 355 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
10.0%
Average rank
#6,884in Small Kitchen Appliances
Average rating
3.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Beer Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

31

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 97%

Open market

11%

  • PerfectDraft47%
  • Menkind16%
  • KEPLIN8%
  • Mad Monkey7%
  • Statesman6%
  • Dellonda5%
  • Open — no brand owns it (7 brands, 11%)

Demand

Beer Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Beer Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer dispenser102K/yr
  • beer machine74K/yr
  • draft beer machine for home34K/yr
  • beer pump30K/yr
  • beer dispenser for home pub19K/yr
  • beer tap25K/yr
  • beer pumps for home bars19K/yr
  • draught beer machine for home14K/yr
  • blade beer machine16K/yr
  • beer draft machine14K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.05

Sure it's expensive

The Nitrosurge cans are more expensive

This is an over priced gimmick

Functionality-Overall16%−0.15

Doesn't work

Bought for my husband for Christmas didn't really work that well

It doesnt work

Quality-Overall9%+0.64

low quality

Absolute rubbish

its rubbish

Durability6%−0.05

Broke after 2 months

Seal broken within 2 months

Leak-Proof6%

Leakey

This product started to leak after afew months

Leaks

Love

Gifting Purpose20%+1.52

Fathers Day gift

Good gift

Christmas gift

Quality-Overall16%+0.64

feels well made

Excellent product

It feels really well made

Value For Money9%−0.05

well worth the money for beer lovers

good value

Good value

Ease Of Use9%+0.43

Easy to use

Plastic crown is easy enough to find

which makes it easy to swap between different beers

Advertised Vs Actual Product9%+0.55

As described, great product

Does exactly what it says

Does exactly what it should

Return

0.3% Return rate 26% Fixable by listing

Functionality-Overall29%█▅▁▄▃▂

Doesn't work

Bought for my husband for Christmas didn't really work that well

It doesnt work

Size-Overall11%▁▁▁▁▁█
Advertised Vs Actual Product10%▁▁▁▁▆█
Quality-Overall7%▁█▁▁▆█

low quality

Absolute rubbish

its rubbish

Compatibility-Overall6%▁▁▁█▁▆

FAQ

Common Beer Machine questions

Answered from the same tracked data.