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Bed Warmer

Fail

Demand is soft, at -67.5% this quarter, so Bed Warmer is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£492K/yr657K searches / yr
90-day growth
-67.5%search demand this quarter
Competition
46%top-5 click share · 16 brands · 54 sellers

Flapen Score

Bed Warmer against its category

The dotted line is the Home & Garden average. Past it, Bed Warmer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Warmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed Warmer 657K times last year and spent an estimated £492K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £492K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-67.5%
Conversion, latest week
2.5%
Market size, estimated
£492Ka year
Peak month
November12.6× the quietest month
Top search term
electric blanket king size164K searches a year

02 · Price

A sale here is worth £29.38.

Listings sell for £29.38 on average, from £13.85 to £65.75. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £29.38 that is £15K to £22K a year per listing.

Average price
£29.38inside the $15 to $100 sweet spot
Price range
£13.85–£65.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£15K–£22K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #180 within Home Textiles. It carries 8,892 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
57%
Out of stock, average day
23.4%
Average rank
#180in Home Textiles
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,892per listing
Listings tracked
30

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bed Warmer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£98K£148K£197K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

54

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

21%

  • Silentnight50%
  • Morphy Richards10%
  • Sonive6%
  • Dreamcatcher5%
  • Kleeneze5%
  • LEVSON3%

Demand

Bed Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.6×

Search terms

Top Bed Warmer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric blanket king size164K/yr
  • king size electric blanket129K/yr
  • electric underblanket37K/yr
  • bed warmer33K/yr
  • electric blanket double bed25K/yr
  • heated underblanket27K/yr
  • electric blankets double bed21K/yr
  • silent night electric blanket19K/yr
  • silentnight electric blanket24K/yr
  • electric under blanket21K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Warmer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Warmth”
32%of negative reviews mention “Durability”
3.5%of orders come back
“broke after a few months”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bed Warmer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data