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Bed Cooling System

Maybe

Search demand grew +491.5% this quarter. But buyers convert on only 0.2% of searches, so Bed Cooling System is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£33K/yr150K searches / yr
90-day growth
+491.5%search demand this quarter
Competition
38%top-5 click share · 26 brands · 81 sellers

Flapen Score

Bed Cooling System against its category

The dotted line is the Home & Garden average. Past it, Bed Cooling System is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Cooling System market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed Cooling System 150K times last year and spent an estimated £33K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +491.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+491.5%
Conversion, latest week
0.2%
Market size, estimated
£33Ka year
Top search term
electric cooling blanket22K searches a year

02 · Price

A sale here is worth £96.87.

Listings sell for £96.87 on average, from £7.77 to £653.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £96.87 that is £0 to £10K a year per listing.

Average price
£96.87inside the $15 to $100 sweet spot
Price range
£7.77–£653.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #538 within Home Textiles. It carries 3,100 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
75%
Out of stock, average day
9.3%
Average rank
#538in Home Textiles
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,100per listing
Listings tracked
44

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bed Cooling System products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

81

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

38%

Top 20: 81%

Open market

36%

  • Adamson24%
  • Everlasting Comfort10%
  • potow9%
  • Silentnight8%
  • HYDRO SNOOZE7%
  • DREAMORA7%

Search terms

Top Bed Cooling System search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric cooling blanket22K/yr
  • bed cooling system24K/yr
  • bed fan cooling system14K/yr
  • bed cooler13K/yr
  • bed cooling9K/yr
  • cooling bed9K/yr
  • mattress cooler9K/yr
  • cooling mattress10K/yr
  • bedjet9K/yr
  • chilipad6K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Cooling System

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.09

it's hardly warm at all

This won't save you from the heat

heat up quickly

Durability13%−0.22

stopped working after a month of use

Broken

Broke after 1 month

Value For Money12%−0.10

not for full price

waste of money

not at its current full price

Functionality-Overall9%−0.13

Did not work

Doesnt work as advertised

Does not do the job

Quality-Overall6%+0.35

very cheaply made

Garbage

Poor quality

Love

Warmth13%+1.14

Lovely warm bed every night

very warm

it arrived warm

Quality-Overall10%+0.35

Overall feels well made

Satisfactory item

Excellent product

Value For Money7%−0.10

Good value

Worth the money

Good value for money

Sleep Quality6%+0.52

Great for sleep

Helps me sleep better

sleep has improved

Heating6%−0.09

Good heating performance

Cooling effect works

Heats fast

Return

1.9% Return rate 30% Fixable by listing

Functionality-Overall18%▆▇█▄▅█

Did not work

Doesnt work as advertised

Does not do the job

Size-Overall18%▇█▆▆▅▄

They are huge

It is small

its way too short

Heating10%▇▅▄█▅▃

it's hardly warm at all

This won't save you from the heat

heat up quickly

Weight Heavy8%▂▂▃▄▆█

is slightly heavy

Very heavy

Too heavy for the bed

Advertised Vs Actual Product6%▄▃▁▃▆█

FAQ

Common Bed Cooling System questions

Answered from the same tracked data.