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Bed Bug Spray

Maybe

Returns run at only 0.5% of orders. But the top 5 products take 78% of clicks, so Bed Bug Spray is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£739K/yr605K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
78%top-5 click share · 9 brands · 68 sellers

Flapen Score

Bed Bug Spray against its category

The dotted line is the Home & Garden average. Past it, Bed Bug Spray is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Bug Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed Bug Spray 605K times last year and spent an estimated £739K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £739K a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
9.7%
Market size, estimated
£739Ka year
Peak month
August2.3× the quietest month
Top search term
bed bug spray184K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £4.46 to £23.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £12.61 that is £38K to £50K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£4.46–£23.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£38K–£50K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #26 within Plant Protection & Pest Control. It carries 3,420 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.9%
Average rank
#26in Plant Protection & Pest Control
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,420per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bed Bug Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£74K£148K£222K£295K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

68

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • REPELEM33%
  • Zero In30%
  • EcoVenger9%
  • Quebec8%
  • PestProof7%
  • NOPE!6%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bed Bug Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Bed Bug Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed bug spray184K/yr
  • bed bug killer123K/yr
  • bed bug spray for mattress52K/yr
  • bed bug42K/yr
  • bedbug spray killer strong34K/yr
  • bed bugs24K/yr
  • bed bugs spray21K/yr
  • bedbugs treatment at home17K/yr
  • bed bug repellent15K/yr
  • bed bugs killer15K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Bug Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall31%−0.63

Did not work

No effective

it doesnt work properly

Pest/Insect Control18%+0.25

I wasn't sure if I had bedbugs or not following some type of bite whilst in bed which then erupted over the body

It doesnt kill bedbugs spray is useless

It only kills them on contact

Smell8%+0.25

smell faded after one day

All it did was leave a strong, unpleasant smell

no lasting scent

Spray/Flow6%0.00

Kills them if you spray direct

sprayed everything I stripped the room so everywhere got sprayed

I was a expecting a spray 'because it said spray killer' but nothing

Advertised Vs Actual Product5%+0.74

False advertisement

Skeptical at first

Not active as described

Love

Quality-Overall16%+1.06

Excellent product

Overall, a very effective and reliable treatment thats simple to use

Great product and works as required

Pest/Insect Control14%+0.25

Great on ANTS nests

Bug spray

Works perfectly getting rid of all bugs

Value For Money12%+0.62

worth the money

Good value

Good value for money

Spray/Flow10%0.00

Easy spray

nice spray

Very effective spray,

Advertised Vs Actual Product10%+0.74

Exactly as described

Works as advertised

Did the job

Return

0.5% Return rate 11% Fixable by listing

Functionality-Overall32%▂█▆▄▅▄

Did not work

No effective

it doesnt work properly

Leak-Proof15%▄▃▃▄▂█

it had leaked all over inside when it arrived

It leaks when spraying it

Trigger leaks on all bottles I've tried so 4 stars

Pest/Insect Control11%▇▄▇▂█▃

I wasn't sure if I had bedbugs or not following some type of bite whilst in bed which then erupted over the body

It doesnt kill bedbugs spray is useless

It only kills them on contact

Spray/Flow5%▁█▁▆▁▃

Kills them if you spray direct

sprayed everything I stripped the room so everywhere got sprayed

I was a expecting a spray 'because it said spray killer' but nothing

Value For Money5%▁▁▁█▆▅

a waste of money

Definitely not worth the money

good stuff, overpriced

FAQ

Common Bed Bug Spray questions

Answered from the same tracked data.