Bed Bug Mattress Protector

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

5.2%

Market size, estimated

£138Ka year

Peak month

September1.9× the quietest month

Top search term

bed bug mattress protector35K searches a year

Listings sell for £14.28 on average, from £8.47 to £24.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.28 that is £4K to £7K a year per listing.

Average price

£14.28under the $15 to $100 sweet spot

Price range

£8.47–£24.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #13 within Home Textiles. It carries 5,293 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

83%

Out of stock, average day

0.9%

Average rank

#13in Home Textiles

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,293per listing

Listings tracked

24

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months