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Beast Lab

Fail

The top 5 brands take 100% of clicks, so Beast Lab is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£9K/yr19K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
61%top-5 click share · 2 brands · 62 sellers

Flapen Score

Beast Lab against its category

The dotted line is the Home & Garden average. Past it, Beast Lab is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beast Lab market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beast Lab 19K times last year and spent an estimated £9K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
2.6%
Market size, estimated
£9Ka year
Peak month
December8.6× the quietest month
Top search term
beast lab15K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £6.76 to £43.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £16.91 that is £0 to £2K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£6.76–£43.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #462 within Decorative Accessories. It carries 709 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#462in Decorative Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
709per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Beast Lab products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£860£2K£3K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • MRBEAST LAB74%
  • Beast Lab26%
  • Open — no brand owns it (0%)

Demand

Beast Lab search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×

Reviews and returns

What reviews say buyers love and hate about Beast Lab

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%−0.04

a bit pricey though

Not sure this was worth the money

definitely overpriced

Quality-Overall16%−0.12

the build quality feels a bit mixed

Rubbish

Durability6%−0.08

My child broke this quite easily

Strength6%−0.06

Bit flimsy case broke easily

Add-Ons/Attachments4%−0.04

the head wont stay attached

Love

Fun/Entertainment Experience43%+3.86

The toys themselves are entertaining

Great toy

it was fun to use

Value For Money20%−0.04

cheaper on amazon

Value for money

Good price

Gifting Purpose13%+0.53

Lovely present

One of my sons favourite Christmas present

It was a present for my grandson

Quality-Overall8%−0.12

Good quality product

quality is good

Reasonable quality

Collectibles5%+0.52

Great if theyre collecting these

Return

0.6% Return rate 25% Fixable by listing

Defective Material/Parts31%▂▅█▅▇▁

One of the figures is broken

Advertised Vs Actual Product11%▁█▁▆█▁
Functionality-Overall9%▄▄█▁▁▁
Connectivity-Overall8%▁▁▁▅█▁
Value For Money6%▁▁▁█▁▁

a bit pricey though

Not sure this was worth the money

definitely overpriced

FAQ

Common Beast Lab questions

Answered from the same tracked data.