bean bag filling
Worth a lookShows low returns (0.1%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.66avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.34–£28.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£215K£215K/yr · 377K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,931.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bean bag filling is a £215K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bean bag filling market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £313K–£392K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 83%
- Out of stock
- 20.4%
- Avg brand age
- 45 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
11%
- Westminster46%
- Bags of Beans16%
- rucomfy Beanbags9%
- Welacer7%
- Mouldmaster6%
- GENERIC6%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top bean bag filling search terms
- bean bag filling214K/yr
- bean bag filler30K/yr
- beanbag filling balls24K/yr
- bean bag beans19K/yr
- beans for bean bag filling15K/yr
- bean bag refill11K/yr
- beanbag filling8K/yr
- polystyrene balls for bean bags6K/yr
- bean bag beans refill6K/yr
- polystyrene beads5K/yr
Top bean bag filling products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bean Bag Filling Refill Booster Polystyrene Extra Beads Top Up Bag Beans Balls Various Sizes (2 Cubic Feet)
Westminster£8.924.4★13,162 rev
Bags of Beans Bean Bag Refill Polystyrene EPS Bead Top Up for Beanbag Chairs Various Volumes (4 Cubic Feet / 120 Litres)
Bags of Beans£13.544.5★47 rev
Bean Bag Filling Refill Booster Polystyrene Extra Beads Top Up Bag Beans Balls Various Sizes (1 Cubic Feet)
Westminster£7.234.4★13,162 rev
Bean Bag Filling Refill Booster Polystyrene Extra Beads Top Up Bag Beans Balls Various Sizes (3 Cubic Feet)
Westminster£11.374.4★13,162 rev
Mouldmaster Toy Filling pellets/Beads 1kg Off White TF02 (Packaging may vary) 500g
Mouldmaster£7.274.7★580 rev
Newest
by launch date
Welacer Multi Color Shredded Memory Foam Filling 2.3KG Bean Bag Refill
Welacer£18.351,080 rev
Welacer Multi Color Shredded Memory Foam Filling 4.5KG Bean Bag Refill
Welacer£28.761,080 rev
Bags of Beans Bean Bag Refill Polystyrene EPS Bead Top Up for Beanbag Chairs Various Volumes (4 Cubic Feet / 120 Litres)
Bags of Beans£13.5447 rev
Bags of Beans Bean Bag Refill Polystyrene EPS Bead Top Up for Beanbag Chairs Various Volumes (2 Cubic Feet / 60 Litres)
Bags of Beans£10.2747 rev
Hiceeden 4.5KG Shredded Memory Foam Filling Bean Bag Filler with Gel Soft and Comfortable Pouf Pillow Foam Stuffing for Ottoman Cushion Dog Bed Couch Blue
Hiceeden£26.1131 rev
Trending
90-day click momentumWelacer Multi Color Shredded Memory Foam Filling 2.3KG Bean Bag Refill
Welacer£18.354.3★
MOVKZACV Bean Bag Inner Liner with Zipper - Easy-Cleaning Replacement Pad for Lazy Sofa Living Room Bedroom
MOVKZACV£6.713.8★
Bags of Beans Bean Bag Refill Polystyrene EPS Bead Top Up for Beanbag Chairs Various Volumes (2 Cubic Feet / 60 Litres)
Bags of Beans£10.274.5★
Welacer Multi Color Shredded Memory Foam Filling 4.5KG Bean Bag Refill
Welacer£28.764.3★
Bags of Beans Bean Bag Refill Polystyrene EPS Bead Top Up for Beanbag Chairs Various Volumes (4 Cubic Feet / 120 Litres)
Bags of Beans£13.544.5★
What buyers say about bean bag filling
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good price”
“Just as advertised”
“Easy to use”
“Excellent product especially the size”
“Comfy”
“Good value for repairs”
“Easy if a little messy with polystyrene balls sticking to everything”
“Excellent foam”
“Very lightweight and soft”
What buyers complain about
“Tiny bag”
“Very small amount for the price”
“absolutely misleading picture”
“Bad smell”
“by the start of July said beanbag was completely flat again”
“Poor quality”
“made it impossible to transfer to bean bag without major clean up operations”
“There was hardly any beans looked like the bag had leaked or something it would barely stuff a pillow let alone a bean bag”
“Very disappointed with the product could of been a lot better polystyrene disappointed”
“Not much to add they did the job they were intended for”
Top return reasons
Common questions
- Is bean bag filling profitable to sell on Amazon United Kingdom?
- The niche generates £215K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bean bag filling niche?
- 13 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in bean bag filling?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for bean bag filling peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bean bag filling niche?
- Listings span £6.34–£28.76; the average listing price is £15.66 (sweet spot $15–$100). The average incumbent carries 3,931 reviews — the moat a new listing must climb.