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Bean Bag Filling

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -20.7% this quarter, so Bean Bag Filling is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£215K/yr377K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
55%top-5 click share · 13 brands · 15 sellers

Flapen Score

Bean Bag Filling against its category

The dotted line is the Home & Garden average. Past it, Bean Bag Filling is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bean Bag Filling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bean Bag Filling 377K times last year and spent an estimated £215K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
3.6%
Market size, estimated
£215Ka year
Peak month
December2.1× the quietest month
Top search term
bean bag filling214K searches a year

02 · Price

A sale here is worth £15.66.

Listings sell for £15.66 on average, from £6.34 to £28.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.66 that is £12K to £16K a year per listing.

Average price
£15.66inside the $15 to $100 sweet spot
Price range
£6.34–£28.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #29 within Furniture. It carries 3,931 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
35%
Out of stock, average day
20.4%
Average rank
#29in Furniture
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,931per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bean Bag Filling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

11%

  • Westminster46%
  • Bags of Beans16%
  • rucomfy Beanbags9%
  • Welacer7%
  • Mouldmaster6%
  • GENERIC6%
  • Open — no brand owns it (7 brands, 11%)

Demand

Bean Bag Filling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bean Bag Filling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bean bag filling214K/yr
  • bean bag filler30K/yr
  • beanbag filling balls24K/yr
  • bean bag beans19K/yr
  • beans for bean bag filling15K/yr
  • bean bag refill11K/yr
  • beanbag filling8K/yr
  • polystyrene balls for bean bags6K/yr
  • bean bag beans refill6K/yr
  • polystyrene beads5K/yr

Reviews and returns

What reviews say buyers love and hate about Bean Bag Filling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.11

Tiny bag

Bigger than I expected

Smaller than expected

Value For Money18%−0.07

Very small amount for the price

Overpriced, disappointing

Not worth the price

Advertised Vs Actual Product17%+0.57

absolutely misleading picture

False advertising

Verry misleading

Smell9%−0.16

Bad smell

smells really toxic

It came with a red liquid all over the outside it smelled of a strong soap that was all over the outside packaging the delivery driver just dumped it informs of our door without ringing as we where home

Flatness7%−0.04

by the start of July said beanbag was completely flat again

s flat fast after w a week

I feel like our bean bag has flattened really quickly though since

Love

Quality-Overall30%+1.99

Good quality

this is perfect and much better and even bean quality is very high

Good quality beans

Value For Money22%−0.07

Good price

Good Value for Money

Great value

Advertised Vs Actual Product21%+0.57

Just as advertised

Does the job

Exactly as described

Ease Of Use5%+0.40

Easy to use

was easy to fill up

whilst easy to use

Size-Overall4%−0.11

Excellent product especially the size

Perfect size for a top up

Perfect top up size

Return

0.1% Return rate 73% Fixable by listing

Size-Overall55%█▅▃▅▅▅

Tiny bag

Bigger than I expected

Smaller than expected

Advertised Vs Actual Product10%▁▄█▅█▁

absolutely misleading picture

False advertising

Verry misleading

Smell8%▁██▆▆▁

Bad smell

smells really toxic

It came with a red liquid all over the outside it smelled of a strong soap that was all over the outside packaging the delivery driver just dumped it informs of our door without ringing as we where home

Ease Of Use3%▁▁█▆▁▁
Value For Money3%▁▁▁▃▁█

Very small amount for the price

Overpriced, disappointing

Not worth the price

FAQ

Common Bean Bag Filling questions

Answered from the same tracked data.