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Bean Bag Filling

Bean Bag Filling shows low returns (0.1%), but soft demand (-20.7% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 41Growth 15Conversion 46Competition 51Returns 100Price range 61Avg price 77Brand share 36Review moat 26Quality gap 75
This niche Category average

Is Bean Bag Filling profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bean Bag Filling is a £215K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Bean Bag Filling: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.7% over the last 90 days and 3.6% of searches end in a purchase.

£215K

revenue / yr

Units sold / yr25K
Search volume / yr-20.7%377K
Conversion rate3.6%
Avg price£15.66

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 15
Top-5 product click share55%
Open market16%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement83%
New entrants (1y)4· 2 succeeded
Avg rating4.3★
Avg reviews3,931

Top Bean Bag Filling products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

11%

  • Westminster46%
  • Bags of Beans16%
  • rucomfy Beanbags9%
  • Welacer7%
  • Mouldmaster6%
  • GENERIC6%
  • Open — no brand owns it (7 brands, 11%)

Bean Bag Filling demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume377KCVR3.6%Products23Brands13Top 5 Brands84%OOS Rate20.4%Rating4.3★Reviews3,931Avg BSR#29
13K8KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Bean Bag Filling search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bean bag filling214K/yr
  • bean bag filler30K/yr
  • beanbag filling balls24K/yr
  • bean bag beans19K/yr
  • beans for bean bag filling15K/yr
  • bean bag refill11K/yr
  • beanbag filling8K/yr
  • polystyrene balls for bean bags6K/yr
  • bean bag beans refill6K/yr
  • polystyrene beads5K/yr

What reviews say buyers love and hate about Bean Bag Filling

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall30%

Good quality

Value For Money22%

Good price

Advertised Vs Actual Product21%

Just as advertised

Ease Of Use5%

Easy to use

Size-Overall4%

Excellent product especially the size

What buyers complain about

85% of reviews
Size-Overall20%

Tiny bag

Value For Money18%

Very small amount for the price

Advertised Vs Actual Product17%

absolutely misleading picture

Smell9%

Bad smell

Flatness7%

by the start of July said beanbag was completely flat again

Bean Bag Filling return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Advertised Vs Actual Product
10%
3Smell
8%
4Ease Of Use
3%
5Value For Money
3%

Common Bean Bag Filling questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bean Bag Filling 50/100 on Amazon United Kingdom — Worth a look. The niche generates £215K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -20.7% over the last 90 days.
Search demand for Bean Bag Filling on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.1× the quietest.